Collaborative Consumption
Download
Report
Transcript Collaborative Consumption
The Rise and Fall of Collaborative Consumption
Christina Glover
The Three Systems of Collaborative Consumption
The Four Principles of Collaborative Consumption
The Drivers of Collaborative Consumption
Quotes
Statistics
Summary Video
October 20, 2011
Christina Glover
2
(def). - Is used to describe an
economic model based on sharing,
swapping, bartering, trading, or
renting access to products as opposed
to ownership.
-Wikipedia
October 20, 2011
Christina Glover
3
1. Product Service Systems
2. Redistribution Markets
3. Collaborative Lifestyles
October 20, 2011
Christina Glover
4
DVD’s
Cars
Books
Homes
October 20, 2011
Christina Glover
5
Mass Market Places
Free/Gift Exchanges
Used Electronics
Swap Sites for Books
Swap Sites for Clothing
Swap Sites for Media
Neighborhood Marketplaces
October 20, 2011
Christina Glover
6
Co-working Spaces/Finders
Social Lending /Social Currencies
Peer-To-Peer Travel
Taxi Sharing
Bartering
Gardens
Skill Sharing
October 20, 2011
Christina Glover
7
Critical Mass
Idling Capacity
Belief In “The Commons”
Trust Between Strangers
October 20, 2011
Christina Glover
8
Sociological
Choice
Social Proof
October 20, 2011
Christina Glover
9
“This is what the
internet was made
for, an instant
platform sharing
excess capacity
among many
people.”
-Robin Chase,
founder of Zipcar
http://www.collaborativeconsumption.com/insider-blog/archives/infographic_the_collaborative_home.php
October 20, 2011
Christina Glover
10
Most robust “Commons” in history; The Internet.
“Creative Commons” – Solution for failed sharing.
Personal Digital Experience = Expanding Social Value
“We need to give to get.”
October 20, 2011
Christina Glover
11
Self-Managed Peer-Policed Systems
Example: Airbnb, eBay, London Liftshare
Peer-Policed Platforms
Removal of Top-Down Mechanisms
October 20, 2011
Christina Glover
12
P2P Technologies
Resurgence of Community
Cost Conscious
Environmental Concerns
October 20, 2011
Christina Glover
13
Great Pacific Garbage Patch
Hoarders
Increase in personal storage facilities
October 20, 2011
Christina Glover
14
October 20, 2011
Christina Glover
15
Bike Sharing – fastest growing form of transportation
Zilok – leader in P2P rental market, increasing at a
growth rate of 25% a year since founded October 2007.
thredUP – Kids clothing exchange, more than 12,000
items exchanged within first 8 days of launching.
Couch Surfing – global website, most visited “hospitality
service” on the internet.
Netflix - $444.5 million revenue in 2010; Up 24%
Zipcar - $186.1 million revenue in 2010; Up 41.8%
http://vimeo.com/28935954
October 20, 2011
Christina Glover
16
October 20, 2011
Christina Glover
17