Transcript Central Inverter System
INVOLAR
Golden
Partnership
Rui Rodrigues Marketing and Sales Director
Involar Corporation Ltd Shanghai, China
AGENDA
About Involar Strategy Partnership Advantages Advertising Campaign MicroZone
About Involar
About Involar
WORLDWIDE Pioneer in Microinverters with over 4 years experience (at the birth stage of microinverters) Fully matured and worldwide tested product Selling over 10.000 units per month worldwide – Europe is the current main market First company with worldwide quality and safety certificates for microinverters Based in Shanghai 70 employees Own proprietary engineering development and in-house productions for product
customization according to requirements
Unique company in China with 20% of foreign employees speaking over 10 native
languages
About Involar
First company in the world to pass the 1MW barrier with microinverters Largest microinverter installation in the world 4.200 microinverters on one roof with real time monitoring
STRATEGY
STRATEGY
• Golden Partnerships with price differentiation according to purchased volume and partnership continuation
Golden Partnership
Golden Partnership conditions
•
155 kW (660 microinverters) in 3 months
• Best Price in the world: final price 98 USD per microinverter after bonus – all cables included – (that is half of other solutions) • Bonus based price, discounts after successful completion of the contract
Golden Partnership conditions
• • 25 years warranty, free extension Involar will provide recommending GWL
Promo Packs
for Advertising Campaigns, • Involar will provide free use of our MicroZone customer platform for fast business growth of GWL’s customers •
24h customer support:
• Full customer support from Involar • 100% income guaranteed! – Involar is the only inverter company in the world guaranteeing payment at tariff rate for any downtime and customer power losses cause by microinverter related issues
ADVERTISING PACKAGE
ADVERTISING CAMPAIGN
Advertising Package • Involar will prepare an Advertising Kit that can be provided to all the installers in Czech Republic.
• The Advertising Package contains interesting and interactive materials for customers (1G USB pen with information about microinverter technology, T-shirt, etc) • An Invitation Letter will be sent to each installer (according to GWL’s advice) recommending GWL as Involar’s best partner, who can give the best support in this new technology
ADVERTISING CAMPAIGN
Advertising Package • T-shirt, USB stick • One “Microinverter” Advantage flyer • Invitation to know more about microinverters’ advantages and visit GWL’s webpage + + =
USB stick
Information on USB • Microinverter Presentation • MAC250 Datasheet • Advertising materials dedicated to homeowners • Installation video
Advertising campaign – T-shirt template
GWL Logo Involar Logo
Advertising campaign – Flyers Micro advantages
Advertising campaign – Flyers Micro advantages
Advertising campaign – Exhibition Support
• Involar will offer all the support to GWL in expos, providing branding
materials
• Roll-ups, flyers, brochures, t-shirts all
for free!
• Involar will designate a sales representative to attend the show and support GWL • Involar will also help GWL in training sessions demonstrating the system to installers.
Invitation letter
INTRODUCTION TO MICROINVERTER TECHNOLOGY YOUR CONTACT DETAILS MICROINVERTER ADVANTAGES
Easy to configure web platform providing all of GWL’s installers with great interactive content
MICROZONE Link to MICROZONE
MICROZONE
CURRENT PROMOTION AREA PRODUCTS EXAMPLES SEDAS LIVE ACCOUNT DEMONSTRATION VIDEO TECHNICAL INFO CONTACT FORM HOW TO ORDER
Promotional Area
“The Promotional Area will show your current promotion with microinverters”
References Area
“The References Area will show your customers’ installations or your products” Realná Instalace Commercial Mikroměniče Instalace s Mikroměniči
LIVE SEDAS
“In SEDAS Interface Area your customers will be able to see an example of one GWL micro system LIVE!” SEDAS link: (can be configured by the user of the MicroZone to show their own installed site) http://data.involar.com:8080/involar/users/user_toPublicByUserName?locale=en_GB&userName=sc750
LIVE SEDAS
On-line, 24h, smart monitoring system Individual panel performance and failure detection
Video Area
“Video Area will show the promotional or demonstrational video of Microinverters”
Contact Form
“The Contact Form will allow your installers or end customers to ask questions or purchase the products directly from you or your installers, depending where the MicroZone is linked to” If the customers click on “How to buy”, they will be directed to your purchasing page If your customers have questions, they can fill in the contact form which will be forwarded to you
Downloads
“In the Downloads Area your customer will have access to different information - ALL about microinverters” All documents will be provided by INVOLAR
CONCLUSION Golden Partnership Agreement
Summary: •
140 kW
•
3 months
• Smashing Final Price: 98 USD • 30 Advertising Packages for installers • 15 MicroZones for installers
A powerful combination