Transcript Marketing MKCL Brands

Marketing MKCL Brands
Events & Promotions
- A presentation by Abhishek
Introduction
• In order to market our products/services under
our different brands, we need to harness our
network partners to reach masses.
• Our flagship program being MS-CIT and its major
customer base is students of class 9 to 12; we
must promote this brand in schools from time to
time to create awareness.
• Another major customer base is of higher agegroup involving house wives, retired/age old
people with who fear to use computers.
Contd…
• We can also reach such masses with the help of
programs/events at local levels, which attract
more and more people from the masses as per
the topic of event.
• Apart from MS-CIT; since many of our programs
are interlinked in one way or the other, we can
also promote or create awareness about our
other programs at the same time. e.g., for NET,
Hobby-Homes, Wave, etc.
Events & Activities
Identifying Events (Jan to Mar’10)
• In order to cover masses at local levels with
the help of our partners, we identify certain
events of importance, which can be
celebrated so as to attract masses at large and
convey our message.
• This seems to be one of the best idea, which
attracts very less expenditure and covers more
no. of people. Conversion through such events
is also huge and hence, it is justified.
January 2010
Sunday
Monday
Tuesday
Wednesday Thursday
Friday
Saturday
1
2
New Year
Celebrations
3
4
5
6
7
8
9
10
11
12
13
14
15
16
National Youth Day
Lohri
Makar Sankranti
Pongal
Army Day
19
20
21
22
23
28
29
30
17
18
Vasant Panchami
24
25
26
Republic Day
31
27
January Events
• Jan 01 – New Year Celebrations
– Calendar/planner distribution with highlighting dates of MS-CIT/other
important dates
– Allow students/children to visit centers and guide them to design and print
customized new year greetings for friends and family
– Showcase new technology/future tech solutions to improve life style to
parents/mature generation so that they should understand the benefits of
Computers/IT education
• Jan 12 – National Youth Day
– Youth rallies to promote IT Education or Computer Literacy
– Badge distibution
– Debate Competitions
• Jan 13 – Lohri
– Arrange Bon-fire in evening
– Distribute packets of Til-Gud/Chikki with small information cards/calenders
• Jan 14 – Makar Sankrati/Pongal
– Khichdi/til-gud distribution (same as Lohri)
– Kite-Flying Competition
January Events
• Jan 15 – Army Day
– ALCs near to Army Schools/Army/Airforce bases should celebrate this
event
– Showcase IT literacy and future technology to Army wards and attract
computer education in that region
– Arrange for some Army Men/Airforce authority for speech on
importance of IT
– We can also attract people from coaching institutes who are keen to
join forces, and educate them of importance of IT education in the
whole process
• Jan 22 – Vasant Panchami
– ???
• Jan 26 – Republic Day
– Republic Day celebrations in Centers
– Proper Flag hosting and Oath ceremony to all invitees to be IT literate
this year in the benefit of Country
– Design a “NEW FLAG of FUTURE INDIA” contest (if possible, using
computers)
February 2010
Sunday
7
Monday
Tuesday
Wednesday Thursday
Friday
Saturday
1
2
3
4
5
6
8
9
10
11
12
13
Mahashivratri
14
15
16
17
18
Valentine’s Day
21
19
20
Shivaji Jayanti
22
23
24
25
26
27
Milad-ul-Nabi
28
National Science
Day
February Events
• Feb 12 – Mahashivratri
– Kiosks/brochure distribution near Shiv Temples
• Feb 14 – Valentine’s Day
– “A PC can be your Valentine for life” We can promote this by
informing various uses of PCs in day-to-day life
– It helps us to connect to our loved ones through emails, egreetings, chats, networking sites etc
– Playing with Photo/video lets a virtual way to be close to distant
ones
– A Computer is your Best Friend !
– “Computer hai sada k liye !”
• Feb 19 – Shivaji Jayanti
– Celebrate Shivaji Jayanti and promote “Carry an IT sword !”, “PC
– A new age sword to rule the world !”
February Events
• Feb 27 – Milad-Ul-Nabi
– Celebrate this event specially in ALC regions which are
either promoted or are represented in Muslim
Community
– Engage Madarsa’s/Masjid’s and Maulana’s to spread IT
awareness among this community
• Feb 28 – National Science Day
– Showcase Technologiucal improvements and Future
technology with the use of video’s/presentations
– Spread IT awareness and also promote NET
– Give free access to kids to explore virtual world of
knowledge through Internet & ERA
– Organize Science/IT quiz in schools
March 2010
Sunday
Monday
Tuesday
Wednesday Thursday
Friday
Saturday
1
2
3
4
5
6
9
10
11
12
13
15
16
17
18
19
20
World Disabled Day
Hindu New Year
22
23
24
25
26
27
Holi
7
8
Women’s Day
14
21
Ram Navami
28
29
30
Hanuman Jayanti
31
March Events
• Mar 01 – Holi
– Virtual Holi : Ask children to bring photo’s of near and dear ones
and ask them to play holi using tools available on internet or
paintbrush etc.
– Wall Painting/Road Painting Competition to celebrating festival
of colors with a theme of promoting IT
• Mar 08 – Women’s Day
– Educate Women, organize Women camps with help of Women
facilitators to spread IT awareness
– Announce a ‘All Women’ batch for MS-CIT
– Educate them to use internet for browsing new recepies,
fashion trends, new designs of clothes, embroidery, painting etc.
– Spread the message of “Empowering Women through IT” or “PC
– always their to help you”
– Contact Women NGOs to take bulk courses for Women
March Events
• Mar 15 – World Disabled Day
– Spread awareness among people with special abilities to use IT
as a tool which can give them infinite possibilities to evolve
– Contact special NGOs/Institutions to take bulk courses at their
end using Satellite Centers
• Mar 16 – Hindu New Year
– Ask children to design greetings in their own language for their
parents/relatives
• Mar 24 – Ram Navmi
– Kiosks near Ram Mandir’s to promote IT education
– Engage ‘Pandits’ to educate masses about the use of IT
• Mar 30 – Hanuman Jayanti
– Kiosks near Hanuman Mandir’s to promote IT education
– Display the use of PCs to create animations like Hanuman Movie
and engage creative students for WAVE courses
Other Events/Activities
• Drawing/Poster/Slogan writing competitions at
ALCs using Computers !
– Supply images/clipart gallery and demonstrate usage
of MsPaint/Powerpoint and ask students to create
new stuff during competition on specific themes
related to IT & event
– Target events could be : Republic Day, Independence
Day, World Environment Day
• Design a greeting card :
– For relatives/friends/parents on the target occasions
of Father’s Day/Mother’s Day/Birthday’s etc.
Other Events/Activities
• Rangoli/Wall Painting/Road Painting Competitions at local
levels on IT specific themes :
– On occasions of Holi/Rday/Iday/Diwali etc.
– Creatively demonstrating MKCL promotion material/logo’s to
create an everlasting image
– General events can also be targeted and students/different agegroups can be called to appear for this kind of an event
• Ideation of using IT peripherals as accessories
– Rings/Earrings/lockets made up of keys/PCB parts etc.
– Pen stands/Wall-hangings etc using other IT peripherals
– MKCL/ALCs can provide such dismantled stuff from old/retired
systems
– Once the generation accepts the IT stuff in their day to day life,
they will not resist to be an IT illiterate
– Others will also get promoted to know about the IT usage of
such items, thus creating awareness
Other Events/Activities
• “Plan Your Travel” or “Plan your Holidays” :
– Promote use of Internet/allow people to experience
the use by finding places of interest, making
reservations and getting useful information
– ALCs can also tie-up with Travel Agents/IRCTC/MSRTC
to supply information and services to local level
– Summer Vacations/Winter/Autumn Vacations can be
used as major event period
• Customized gifts on birthdays/anniversaries etc.
– Tie-up with such shops and give local people a chance
to customize gifts for their loved ones
– Customized Mugs, Photo-frames, photo-collages, TShirts etc. on all possible merchandise can be
provided to them through a 7-15 day courior
Other Events/Activities
• ALCs can also provide “Click it !” facility to
capture photos using Digital Camera’s and allow
people to play with their photo’s before
developing
– An extra channel of income through such activities is
with ALCs
– Scanning can also be used for providing additional
services
– ALCs can further expand their business using such
activities which not only helps them, but if positively
transformed, can also help build a strong relation with
local people and creating brand image !
A LAST WORD…
IT surely helps ! : Events are essential
• The point behind identifying so many activities and so
many events is to give flexibility to ALCs to celebrate at
least a few events every month.
• This not only gives ALCs a flexibility; it also helps to
actually celebrate every event now and then, at large;
in any given region.
• We have tried to cover local masses at large
irrespective of their age/gender/religion. This also
brings a bonding relationship, which helps in uniting
people and binding them with their cultural roots.
• And on the top, we get an occasion to showcase our
products to many people at large.
Together we can… and we will, make a difference !
THANK Y U