Transcript SOCIAL MEDIA

SOCIAL MEDIA 4 Journalism
Sharing By @unilubis,
www.unilubis.com
Social Media?
#Communication/Conversation
#Interactivity/Connectivity
#Community
#Fun
#Personal
#Engagement
#Sharing
#ParticipatoryMedium
SocMed: Participatory
Journalism
 konsep participatory journalism adalah ketika peran
melaporkan informasi dilakukan oleh mereka yang bukan
bekerja sebagai jurnalis. Bowman dan Willis
mendefinisikannya sebagai:

“the act of a citizen, or group of citizens, playing
an active role in the process of collecting,
reporting, analysing and disseminating news and
information. The intent of this participation is to
provide independent, reliable, accurate, wideranging and relevant information that a democracy
requires” (WeMedia, How Audiences are Shaping
the Future of News and Information, Bowman and
Willis, 2003, p.9)
Esensi Jurnalisme
 Menyampaikan informasi kepada
publik sedemikian sehingga publik
dapat mengambil keputusan yang
berakibat baik bagi hidupnya (Kovach
and Rosenstiel, Elemen Jurnalisme,
2001)
 SocMed BUKAN Jurnalisme >> tidak
ada disiplin VERIFIKASI, dan unsur W
(Why) dalam 5W=1H
How news of Kim Jong-il’s death
spread on Google+: (NiemanLab)
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On Sunday night, our always-on editorial team saw a report from Yonhap News
in South Korea about the death of North Korean leader Kim Jong-il. Within
moments, we posted the story across BreakingNews.com, our mobile apps,
Twitter, Facebook, here on Tumblr and Google+.
The news spread quickly, and using the Google Ripples feature, we can see how
it multiplied on G+. We posted it first on +Breaking News and shared it
moments later on +Cory Bergman (that’s me). PBS Newshour and Louis Gray,
who’s the product marketing manager at Google+, were among the larger
accounts that quickly shared it from there. Overall, it was shared 458 times,
attracting over 500 plus ones.
“More and more often, I am finding out about the world’s news and sports
through Google+. Even updates like this,” Gray wrote. “Thanks to +Breaking
News and the many other fine journalists and bloggers who have embraced this
platform.”
Over the weekend, our two accounts (combined) surpassed 250,000 people in
our circles — the largest general news presence on G+. Our sincere thanks to
everyone who has added us, and please don’t hesitate to let us know how we’re
doing!
The Power Of SocMed for
Journalism (@Lavrusik)
 Publikasi konten jurnalistik dalam skala
lebih luas
 Mengarahkan newsroom fokus pada
pemanfaatan komunitas >> Chief Editor =
Chief Community
 Memanfaatkan anggota komunitas sebagai
koresponden (UGC) >> Citizen
Journalist+Pro Journalist = Better
Journalism (Steve Outing, 11 layers of
Citizen Journalism)
SocMed can be used for....
 Collaborative Reporting >> kerjasama
antara produser konten (media) dengan
sumber berita
 Jurnalis menjadi manajer komunitas.
Mendemokratisasi proses produksi berita
dari top-down (mendikte) menjadi bottomup (participatory). Peran jurnalis
berkembang dari proses peliputan dan
produksi berita, menjadi peran
menyebarluaskan berita. Jurnalis juga
mengambil “percakapan” di media sosial
sebagai berita
 Social Contact. Melalui media
sosial/jejaring sosial seperti
Facebook, Twitter, Youtube, kita
menikmati kontak antara “powerful
journalist” dengan narasumbernya.
 Social Stories. Berita dibangun lebih
“emosional”, terbuka dan kolaboratif,
karena ada “engagement” antara
jurnalis dengan konsumennya (deep
social integration)
 Online Curation for a “Time-Poor
Audience” >> sarana bagi
penulis/editor menggunakan
informasi dari media sosial sebagai
alat verifikasi atau sumber berita,
ketimbang hanya menggunakan
sumber dari kantor berita <<< fill-in
the gap, trusted guide>>>
 The Social Network as the New
Editor, orang menjadikan
percakapan di media sosial sebagai
sumber informasi pertama setiap pagi
atau siang, bahkan sebelum tidur.
Editor menggunakannya sebagai
bahan menentukan agenda
pemberitaan.
A Social Newsroom and the
Personal Brands
 Media Sosial memungkinkan jurnalis
membangun “personal brand”
berdasarkan apa yang mereka kuasai
dan kontribusi mereka ke organisasi
media. (Hermida) >> insightful,
Informative, eye opener, behind
the scene, process <<
transparancy of newsroom
The fourth annual Digital Journalism Study, published by the
Oriella PR network (Posted: 18 May 2011 By: Joel Gunter)
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Social media is being used more and more in newsrooms as a tool for newsgathering and verification,
according to a new study.
The fourth annual Digital Journalism Study, published by the Oriella PR network, polled 478 journalists
from 15 countries and found that 47 per cent of them used Twitter as a source, up from just 33 per
cent last year.
The use of Facebook as a source went up to 35 per cent this year from 25 per cent in 2010.
The report also suggests an increasing number of journalists are turning to social media for verification,
with a third using Twitter and a quarter Facebook.
Only 4 per cent of respondents cited Twitter, Facebook or blogs as their first port of call when
researching a news story however, with just over 20 per cent saying they turned to corporate
spokespeople and just over 21 per cent citing the press release in-tray.
And despite the increasing reliance on social media, PR remains the dominant source for news stories,
with 61 per cent citing the use of agencies in sourcing leads.
This year's report also reflects the increasing popularity of online media, with the proportion of
respondents who claimed their offline print or broadcast outlet had the biggest audience fell to 50
percent for the first time.
The report suggests an increase in the use of Twitter for distributing content, as well as a greater
number of journalist-authored blogs and more online video.
Survei Dewan Pers: Penggunaan Konten
Media Sosial Oleh Jurnalis (Jan-Feb 2012)
 Survei ini menjaring 157 responden jurnalis,
yang tersebar di 21 kota, mulai dari Nangroe
Aceh Darussalam sampai Maluku. Proporsi
terbesar tetap di DKI Jakarta, yakni 70 orang
(45 persen responden). Responden laki-laki
lebih banyak yakni 133 (85 persen), sisanya
perempuan. Lebih lengkap mengenai temuan
awal hasil survei dapat diakses di
http://www.dewanpers.or.id/kegiatan/berita/9
26-survei-penggunaan-konten-di-media-sosialoleh-jurnalis.
Facebook dan Twitter Jadi
Berita
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Sebanyak 151 responden atau 96 persen mengaku memiliki akun
Facebook, dan 67 persen akun Twitter. Facebook juga masih menjadi
pilihan teratas bagi responden untuk mencari sumber berita (58
persen), sedangkan Twitter di posisi kedua (46 persen). Menjawab
pertanyaan seberapa sering responden memanfaatkan konten
Facebook dan Twitter sebagai bahan berita, 54 persen responden
menyatakan mereka memanfaatkan media sosial tersebut kurang dari
dua kali sehari, artinya cukup selektif. Sekitar 20 persen menyatakan
mereka memanfaatkan media sosial terutama Facebook dan Twitter
dua sampai lima kali sehari sebagai bahan berita. Ada 22 persen
responden yang menjawab bahwa mereka menggunakan percakapan
di kedua media sosial itu lebih dari lima kali sehari. Dalam diskusi
terungkap bahwa responden lebih mempercayai Facebook karena sifat
hubungan antar pengguna yang relatif tertutup, ada unsur kedekatan,
dan Facebook memang lebih dulu popular ketimbang Twitter.
Manfaat Media Sosial Bagi
Jurnalis??
76 persen menggunakannya sebagai sarana memantau informasi, 46
persen sebagai sumber ide berita, 36 persen sebagai sarana
monitoring/evaluasi, 31 persen sebagai sumber mencari sumber, 24
persen sebagai bahan berita dan 16 persen sebagai sarana verifikasi.
Lantas bagaimana partisipasi responden dalam menciptakan konten
bagi media sosial? Jawaban diperoleh dari pertanyaan mengenai
pesan apa yang biasanya disampaikan melalui akun media sosial
responden? 41 persen responden menginformasikan mengenai
kegiatan kerja yang tengah dilakukan. Sebanyak 40 persen
menginformasikan mengenai berita menarik di organisasi media di
mana mereka bekerja. Media sosial berfungsi menjadi sarana
meluaskan basis konsumen berita yang diproduksi organisasi
media/jurnalis. Sebanyak 32 persen responden menggunakan akun
media sosialnya untuk ekspresi personal atau perasaan (termasuk
galau?), hanya 11 persen yang menggunakan akun media sosialnya
sebagai sarana melakukan kritik sosial atas kebijakan public/komentar
berita/peristiwa.
“NEXT JOURNALISM”
BLUR: How To Know What’s True In The Age Of Information
Overload (Bill Kovach and Tom Rosenstiel, 2011)
 Authenticator: Membantu memverifikasi mana informasi
yang benar dan dapat dipercayai
 Sense Maker: Meletakkan informasi/berita yang ada ke
dalam konteks
 Investigator: Jurnalis/Media tetap jalankan fungsi
sebagai ‘watch-dog”, pengawas kekuasaan
 Witnes Bearer: Fungsi pengamat. Menelisik dan
Monitoring
 Empowerer: Membantu publik lebih memahami
perkembangan peristiwa
Next Journalism......
 Smart Aggregator. Media diharapkan menjadi
pengumpul berita yang cerdas. Tidak hanya
memproduksi berita sendiri, tetapi menunjukkan kepada
publik sumber terkait lainnya
 Forum Organizer. Forum pembaca sebagai sarana
interaksi
 Role Model. Trusted Guide, media sebagai lembaga
kepercayaan publik
NEWS PAPER THAT WILL SURVIVE: THE
LARGEST AND THE SMALLEST (NiemanLab)
http://annenberg.usc.edu/News%20and%20Events/News/111214CDF.aspx - 16 Dec 2011
 1. Social media explodes – but
most content has no credibility.
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Millions of Americans engage in social media every day, yet they
believe that the vast majority of the information they find there has
almost no credibility.
“It’s no news that social media is the future of communication, but
what is not yet fully appreciated is the lack of faith most Internet users
have in the accuracy of information they find on social networking
sites,” said Cole.
“Our most recent study found that 51 percent of users said that only a
small portion or none of the information they see on social networking
sites is reliable,” Cole said. “And only 14 percent said that most or all
of this information is reliable. This speaks volumes about the
credibility of communicating through social networking.”
 2. The meaning of “E-Nuff Already”
continues to expand.
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Five years ago, the Center for the Digital Future coined the term “ENuff Already” to describe concern among Internet users about the
impact of email on their lives. “E-Nuff Already” has continued to
expand and now includes a growing range of issues.
“Back then,” said Cole, “e-mail was the primary concern; now, ‘E-Nuff
Already’ has grown to include many services and equipment that has
tremendous benefits for users, but is also perceived as encroaching on
users’ lives.
“Americans are more connected than ever, but the sheer overwhelm of
technology may be reaching a breaking point,” said Cole. “We get too
many e-mails, the barrage of texts is constant, we carry multiple
electronic devices, and new services and gadgets continue to be
produced. How long will it be before Americans again say ‘E-Nuff
Already?’”
 3. The desktop PC is dead; long
live the tablet.
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Over the next three years, according to Cole, the tablet will become the primary
tool for personal computing. Use of a desktop PC will dwindle to only 4-6 percent
of computer users – writers, gamers, programmers, analysts, scientists, and
financial planners – and laptop use will decline as well.
“The tablet is such an inviting gadget,” said Cole. “The desktop PC is a ‘lean
forward’ device – a tool that sits on a desk and forces uses to come to it. The
tablet has a ‘lean-back’ allure -- more convenient and accessible than laptops and
much more engaging to use. For the vast majority of Americans, the tablet will
be the computer tool of choice by the middle of the decade, while the desktop PC
fades away.
“We don’t see a negative consequence in the move to tablets,” said Cole, “but
the coming dominance of tablets will create major shifts in how, when, and why
Americans go online – changes even more significant than the emergence of the
laptop.”
 4. Work is increasingly a 24/7
experience.
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Personal computers and online technology have created increased
efficiency and greater productivity in the workplace. However, for
many employees, the price of that efficiency also includes the increase
of work in their lives away from the office.
“Decades ago, we thought that computers would be labor-saving
devices,” Cole said. “It’s true that technology makes us more
productive, but with that productivity comes greater expectations
about how we work and when we work.
“For many workers — blue-collar and white-collar alike — technology
makes them accountable to their work all the time,” said Cole. “Is it
reasonable to assume that employment is a 24/7 experience?”
 5. Most print newspapers will be
gone in five years.
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“Circulation of print newspapers continues to plummet, and we
believe that the only print newspapers that will survive will be
at the extremes of the medium – the largest and the smallest,”
said Cole. It’s likely that only four major daily newspapers will continue
in print form: The New York Times, USA Today, the Washington Post,
and the Wall Street Journal. At the other extreme, local weekly
newspapers may still survive.
“The impending death of the American print newspaper continues to
raise many questions,” Cole said. “Will media organizations survive and
thrive when they move exclusively to online availability? How will the
changing delivery of content affect the quality and depth of
journalism?”
 6. Our privacy is lost.
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Perhaps the biggest price that Americans pay for Internet use is the
loss of their personal privacy – in particular, as a result of the growing
trend of information-gathering about online behavior.
“The issue of privacy is simple – if you go online for anything at all,
your privacy is gone,” said Cole. “Americans love that they can buy
online, look for information online, and join social communities
online. But the price we pay is that we are monitored constantly;
private organizations know everything there is to know about us: our
interests, our buying preferences, our behavior, and our beliefs.
“Americans are clearly concerned about this,” Cole said. “Our latest
Digital Future study found that almost half of users age 16 and older
are worried about companies checking what they do online; by
comparison, 38 percent said that the government checking on them is
a concern.”
 7. The Internet’s role in the
American political process is still
a question.
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A decade of Digital Future Studies consistently produced findings that
Americans believe the Internet is important in political campaigns and
helping people to understand politics, but online technology still has
almost no role in affecting political power or giving individuals more
say in what their government does.
“Even though online outreach to voters continues to expand, and
Internet fundraising is a major priority for candidates, the Internet is
not yet considered a tool that voters can use to gain more political
power or influence,” Cole said. “We believe that this is changing, and
over the next two election cycles we see the Internet becoming a
major factor in changing the political landscape.”
 8. The Internet will continue to
create shifts in buying habits, at
the expense of traditional brickand-mortar retail.
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The most current Digital Future Study found that 68 percent of
Americans buy online, and 70 percent of online buyers said
their online purchasing reduces their buying in traditional retail
stores.
“We are seeing only the beginning of the shift in American
purchasing habits brought by the Internet,” Cole said. “Five
years from now, the traditional retail landscape will be
completely different than it is today.”
 9. What comes next?
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The most interesting topic about the impact of online
technology on America is the undiscovered trend yet to come,
said Cole.
“In 2006, YouTube and Twitter had just been born, and
Facebook was a toddler,” said Cole. “A half-decade ago, who
would have thought that these nascent technologies would
become the standard for social communication in 2011? The
next major online trend is being developed right now by a new
crop of Internet visionaries just waiting to be heard.”
The Relationship Between Social Media Buzz and TV Ratings
October 6, 2011
Radha Subramanyam, SVP of Media Analytics, Nielsen
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People aren't just consuming content on social networks, they're actively sharing it. As television becomes more
digital - in the form of sharable video clips or articles about a show's premiere, for example - social media will
continue to play an increasingly important role in how consumers discover and engage with various forms of
content, including TV.
An analysis conducted by NM Incite, a Nielsen/McKinsey Company, and Nielsen looked at the correlation between online buzz
and television ratings and found a statistically significant relationship throughout a TV show's season among all age groups,
with the strongest correlation among younger demos (people ages 12-17 and 18-34), and a slightly stronger overall
correlation for women compared to men. Men over 50 showed the weakest buzz-to-ratings connection leading up to a show's
premiere through the middle of the season, but that relationship strengthened by the finale as all age groups were actively
discussing a TV show via social media.
Among people aged 18-34, the most active social networkers, social media buzz is most closely aligned with TV ratings for the
premiere of a show. A few weeks prior to a show's premiere, a nine percent increase in buzz volume correlates to a one
percent increase in ratings among this group. As the middle of the season approaches and then the finale, the correlation is
slightly weaker, but still significant, with a 14 percent increase in buzz corresponding to a one percent increase in ratings.
At the genre level, 18-34 year-old females showed significant buzz-to-ratings relationships for reality programs (competition
and non-competition), comedies and dramas, while men of the same age saw strong correlations for competition realities and
dramas.
Methodology
A model was created using 250 television programs and over 150 million social media sites to analyze the relationship
between social media and television. Several buzz- and television-related inputs went into this model. Buzz metrics included
buzz volume (the raw number of messages about a TV show), messages per source (as a proxy for spread of discussion) and
the number of authors (total number of individuals generating the messages). Fundamental television factors included the
genre of the show, whether the program aired on broadcast or cable, and the length of time the show had been on-air (first
season, second, etc.). The amount of ad dollars spent promoting the show and prior ratings (both episode and season) were
also considered.
These variables directly impact both ratings and buzz volume. They were included in the model to account for their
contribution to understanding future TV ratings, and to bring clarity to the value that buzz provides.
News 2012: Curation+Amplification.
Vadim Lavrusik, News Project Manager of
Facebook
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In 2012, there will be even more emphasis not only on
CURATING that content, but also on amplifying it through
increasingly effective distribution mechanisms.
Because anyone can publish content today and report
information from a breaking news event, the role journalists
can play in amplifying — and verifying — that content becomes
ever more important. Contributed reporting from the citizenry
hasn’t replaced the work of journalists. In fact, it has made the
work of journalists even more important, as there is much
more verification and “making sense” of that content that
needs to be done. And journalists’ role as amplifiers of
information is becoming more crucial.
News 2012: #OccupyTheNews
Burt Herman, the founder of Hacks/Hackers and
the co-founder of Storify
Social media’s essential role in serious journalism can no longer be ignored. Next
year, social media journalism will finally grow up.
Journalism will be more collaborative, embracing the fundamental social
nature of the Internet. The story will be shaped by people involved in the
news, curated by savvy editors from diverse sources and circulated back again to
the audience. This is the new real-time news cycle.
It is telling and fitting that next year’s Pulitzer Prize for breaking news reporting
will be judged for the first time based on real-time reporting. A Pulitzer Prize for
tweeting was a joke just a few years ago. It’s now a reality.
Take Occupy Wall Street. Even in New York, with its swarms of professional
journalists, social media illuminated the protests and insured that the
movement’s story was told. When police blocked media access and detained
card-carrying members of the press, live-streamed videos from participants and
students curating social media stepped in.
Looking at the Occupy movement itself hints at where journalism will go in its
decentralized, real-time, collaborative, and curated future.
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