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Industrial Park Planning
Agenda
Introduction of Fraunhofer Department of transportation logistics Structure of typical Industrial Park Masterplanning project and services offered in the different stages by Fraunhofer Best practices for typical solutions in an Industrial Park Page 1
Industrial Park Planning
Fraunhofer
Application center Logistics and Informationsystems
Cottbus/Germany Prof. Dr.-Ing. Uwe Meinberg
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Industrial Park Planning
The Fraunhofer-Idea
Joseph von Fraunhofer (1787 - 1826) Researcher and entrepreneur
Forms of cooperation
Ordered research Technology transfer Joint research Page 3
Industrial Park Planning
Fraunhofer-Gesellschaft
n Ordered research for industry, the German State and Public Authorities n 57 Institutes in Germany n > 12.500 Employees n >1.000 Mio. € total revenue n Branches in the USA and Asia
Asia USA
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Industrial Park Planning
Fraunhofer Institute for Material Flow and Logistics Our fields of activity: Material Flow Systems
Facts and Figures
Part of the research network of the Fraunhofer Gesellschaft Founded in 1981 More than 200 employees 16 Mio. Euro total revenue thereof more than 60% from projects with industry, retail and service providers
Enterprise Logistics Logistics, Traffic and Environment
Branches and project centres
Cottbus Frankfurt / Main Paderborn Prien / Chiemsee Page 5
Industrial Park Planning
Logistics for freight transport: Fields of activity of the Department for Transportation Logistics
Distribution planning
Network planning
Information systems for transportation logistics
Transport chain design and consultancy for logistics sites
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Industrial Park Planning
Distribution logistics Activities:
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Outsourcing
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Location planning
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Analysis of transport costs
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Transport management
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Supply-Chain Management
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Software for logistic purposes
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Industrial Park Planning
Network planning Activities:
Development of software-tools for network optimisation:
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Optimisation of service level on a network or regional scope
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Reduction of transport costs by efficient bundling of freight flows
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Taking operational processes into consideration
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Optimisation across different transport modes
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Optimisation across country boundaries
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Industrial Park Planning
Telematics und Information management Activities:
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Information networks
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Market research and specification profiles
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Information Technology (IT) concepts
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Custom designed software for telematics
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Industrial Park Planning
Transport chain design Activities:
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Intermodal transport chains
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Innovative Transhipment technologies
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Efficient process organisation
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Development of transport offers in line with the market requirements
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Application of IT Technologies
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Consultancy for logistics sites
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Industrial Park Planning
Agenda
Introduction of Fraunhofer Department of transportation logistics Structure of typical Industrial Park Masterplanning project and services offered in the different stages by Fraunhofer Best practices for typical solutions in an Industrial Park Page 11
Industrial Park Planning
Strategic Functional Planning for Industrial Parks
Market Demand Survey & Analysis Strategic Function Design Best Practice Case Studies Vision Mission Objectives
。
Recent Five Years Stage I: First Winning Strategies Five to Ten Years Ten to Fifteen Years Stage II: Second Winning Strategies Stage III: Third Winning Strategies Strategic Layout Design Competition & SWOT Analysis Organization Structure for management company Biz Model for management company Market Promotion Plan Cost benefit analysis
Optional project range: Detailed planning to be defined by agreement Page 12
Industrial Park Planning
Market Demand Survey & Analysis
Market Demand Survey & Analysis
Best Practice Case Studies Competition & SWOT Analysis
Detailed survey of potential investors and focus industries in the region Survey of existing competition industrial parks and sites for potential settlement of new investors in the region Survey will cover demander, receiver and provider of services Evaluation of specific service and area requirements for the region Analysis of potential demand in area and services: planning data pool with growth rates and development trends Deduction of potential for different functions and value-added services Market survey will be carried out in detail by Chinese experts Page 13
Industrial Park Planning
Best Practice Case Studies (Panopa and others)
Market Demand Survey & Analysis
Best Practice Case Studies (Panopa and others)
Competition & SWOT Analysis
Optimisation of distribution structure, location planning, transport cost analysis, transport management, network and service planning, simulation tools for efficient bundling of transports Site planning with site sizes and layout planning / optimisation, functional area planning with proper references for
new
site planning Detailed analysis of German/ European best practice examples Deduction of modern trends in German/ European industrial park development Operating scheme examples and business models in Germany and Europe Page 14
Industrial Park Planning
Competition & SWOT Analysis
Clear figure to the
S
trengths and
W
eaknesses and future
Market Demand Survey & Analysis O
pportunities and
T
hreats from a neutral view Database: statistical data industrial development for the region. Analysis of potential competitors and interviews with potential investors
Best Practice Case Studies (Panopa and others)
Analysis of current and future trends and their effects to proposed industrial park
Competition & SWOT Analysis
Development of handling guide lines and master profile for industrial park development including trend analysis Recommendations for new service areas and market segments, identification of synergy potentials by development of new industrial park for developers Page 15
Industrial Park Planning
Developing Strategy
Vision Mission Objectives
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Recent Five Years Five to Ten Years Stage I: First Winning Strategies Stage II: Second Winning Strategies Ten to Fifteen Years Stage III: Third Winning Strategies
The developing strategy follows overall vision, mission and objectives statements, which will be developed from the SWOT analysis results A development plan describes these aims for the different stages in detail The development plan will schedule building stages, which can be identified by the planning data base with the required resources by year The development profile and emphasis changes throughout the stages To ensure the achievement the developing stages aims, different winning strategies have to be worked out, each winning strategy for a Page 16 period of 5 years
Industrial Park Planning
Strategic Function Design
Strategic Function Design
Strategic Layout Design
Strategic function design plans the general location areas without the exact allocation (this will be done by the strategic layout design) Identification of core issues for the industrial park (e.g. affinity of functions to different sub-areas of the overall site, percentage of added value, support of main customers, market forecasts and the interference with other functions / industries) Development of a guideline for the functional design Calculation process from the results of the market survey for different areas with consideration of best practice examples Consideration of regional situation (geography, traffic etc.) Definition and rough allocation of toplevel areas Page 17
Industrial Park Planning
Strategic Layout Design
Strategic Function Design
Strategic Layout Design
Fine-planning for each function with direct allocation Site partition with different functions / industries, e.g. production, warehousing, traffic zone, auxiliary functions etc.
Optimisation of the interferences with other function / industrial: traffic and process planning Best practise examples for detailed site partition Consideration of special requirements, e.g. special needs for individual investors Design of service area and green areas, if applicable (optional:) Description of processes for the new site Page 18
Industrial Park Planning
Embodiment of operating schemes
Organisation Structure for management company Biz Model for management company Market Promotion Plan
Masterplan for industrial park, including all aspects of implementation Organisation structure for the management company and their personnel development Business model for the business operation with a focus to added-value services Design of the market promotion plan (potential customers, acquisition plan, acquisition documentation for customer) Cost benefit analysis for the pricing and planning of services
Cost benefit analysis
Detailed project range to be negotiated by demand Page 19
Industrial Park Planning
Agenda
Introduction of Fraunhofer Department of transportation logistics Structure of typical Industrial Park Masterplanning project and services offered in the different stages by Fraunhofer Best practices for typical solutions in an Industrial Park Page 20
Industrial Park Planning
Airpark Baden – Basics
• Sector A: Logistics centre with direct connection to airfield • Sector B: Services, Communication, Administration • Sector C: Trade and innovation centre for sales oriented industries • Sector D: production and craft area; also recycling and innovation companies • Sector E: Private aviation centre with reserved land for aviation oriented companies Page 21
Industrial Park Planning • • • • • • • •
Airpark Baden – Characteristics
Total area: Area used for buildings 6.130.000 m² (brutto) 1.420.000 m² Airport Green area / golf course 2.460.000 m² 2.250.000 m² Useable area in industrial/business park: about 66.000 m² Number of companies: Number of buildings: Number of employees: 90 42 1150 Page 22
Industrial Park Planning
Airpark Baden – Details
Offered services: • All around investor support; quick permissions for construction, etc.
• Construcion of buildings according to investors needs • Buying, renting or long term building lease (40 years + extension) possible • Airparc Business Center in Sector B with office space in different sizes • Guest house • Power plant for environment friendly production of electricity and heating Page 23
Industrial Park Planning
1. Logport – Layout and functional areas
Distribution Dangerous Cargo Free space for rent/ sale Distribution Consumer Electronics Steel Logistics Nature Reserve Car Distribution / RoRo Container terminal Administration Page 24
Industrial Park Planning • • • • • • • • • • • • •
1. Logport – Characteristics
Total area: Free space: Number of companies: Number of buildings: Internal road net: Internal rail net: Utilities infrastructure: Total warehouse area: 2.650.000 m² abt. 800.000 m² 28 43 9,4 km (12.000 m² road and parking area) 12,4 km 14 km water and gas pipes, 20 km sewer 200.000 m ² Number of employees: Transshipment 2003: abt. 1.500
100.000 TEU (Logport Container terminal) Transshipment capacity p.a.: terminal) abt. 200.000 TEU (Logport Container Infrastructure investments 1999-2003: duisport 160 Million EUR, of which 90 Million EUR Page 25 Suprastructure investments 1999-2003: 400 Million EUR, of which 300 Million EUR private companies
Industrial Park Planning
1. Logport – Services
• • • • • • • • All-around-investor support Development, provision and Marketing of tracks, buildings, terminals, cranage Construction consulting Facility management Trimodal terminal operator public-utility railroad services Transport chain consulting & Management, Marketing Stuffing, stripping, packing
Infra- and suprastructure providers Duisport group Transshipment and logistic services Strategic investments
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Industrial Park Planning
1. Duisport – Revenues by business units
• • • • Tracts: leasing of land Structures: leasing of warehouses Transshipment: short sea, inland barges, rail and road Logistic Services: Marketing, Facility management, Transport management and railway 7,9
Duisport Group - Revenues in Million EUR 2003
1,5 6,3 17 Tracts Structures Transshipment Logistic Services Others 9 Page 27
Industrial Park Planning
2. InfraServ Höchst – Basics
• Historical grown Technology- and Industry Park in the heart of Europe • Positioned in the economical powerful Rhein Main-Area, direct at the river Main close to the international airport Frankfurt Main • Both Production- and Research- and Development Companies of the Chemical-, Life Science- and BioTech-Sector as well as Service Companies • Management company is Infraserv GmbH&Co. Höchst KG, founded 1998 • Leading European site manager and industrial service company for particular Chemistry- and Pharmaceutics sites Page 28
Industrial Park Planning
2. InfraServ Höchst – Layout and functional areas
Production Services Logistics Research& Development Page 29
Industrial Park Planning • • • • • • • • • • • •
2. InfraServ Höchst – Characteristics
Total area: Free space: Number of companies: Number of buildings: Internal road net: Internal rail net: Total warehouse area: Number of employees: Transshipment 2003: Transshipment capacity p.a.: Investment from 1999 to 2003 Investment in 2003: 4.600.000 m² 890.000 m² ca. 80 800 Production-, Laboratory- and Technical buildings; 100 Production plants; 30 offices abt. 72 km abt. 57 km abt. 300.000 m² abt. 22.000 (of which 4.000 in R&D) 20.000 Containers; 700.000 t bulk abt. 2 Mio. t abt. 1.750 Million EUR abt. 390 Million EUR Page 30
Industrial Park Planning
2. InfraServ Höchst – Services
• • • • • • • • • Site Engineering Technical Services Materials Management Environment/Safety Information Technology Real Estate Management Site Medical centre Personnel Finance + Controlling Page 31
Industrial Park Planning
3. PLAZA Zaragoza – Basics
• Located in the centre of the south-east European sector in Spain • Management company: PLATAFORMA LOGÍSTICA DE ZARAGOZA S.A., supported by regional government • Open for all companies that participate in activities related to transport and logistics • Efficient and qualitative multi-modal transport possibilities: highways, high-speed-railway, Imperial Canal of Aragón, Airport of Zaragoza • PLAZA provides the collective equipment needed to develop the area and has common services • PLAZA will make Zaragoza one the most important logistical cities in Europe Page 32
Industrial Park Planning
3. PLAZA Zaragoza – Layout and functional areas
Technology Centre Social Facilities Industrial Logistic Area Private/ Public Sport Park Service Area Intermodal Zone Future Growth Reserve Page 33
Industrial Park Planning • • • • • • • • • • • •
3. PLAZA Zaragoza – Characteristics
Total area: Green area: park) Number of companies: Number of buildings: Internal road net and parking space: places Internal rail net: Total warehouse area: Number of employees: Transshipment 2003: Transshipment capacity p.a.: Investment for Development: Investment by companies: 12.063.674 m² 2.300.000 m² (incl. Public and private sports currently 68 currently > 18 14,8 % of total area and >13.000 parking n.a.
Warehouses up to 123.000 m² for each Company (Example: Inditex) currently > 5.000
n.a.
abt. 5.000.000 tons expected 210 Million EUR expected 1.500 Million EUR Page 34
Industrial Park Planning
3. PLAZA Zaragoza – Organization
• • • Joint Venture between the government of Aragón and industry Logistic research program within a business park: ZLC, Zaragoza Logistics Centre, leading academic institute and branch of MIT, Massachusetts Institute of Technology, centre for Transportation and Logistics are located direct on the PLAZA Page 35
Industrial Park Planning
4. Gazeley Magna Park Rhein-Main – Basics
1. Building stage
• Former military area in the heart of Europe, close to Frankfurt Main with connection to railway, highway and airport Frankfurt Main (30 km) • Management company is Gazeley Properties Ltd from UK, leading European company for Warehousing Solutions and Logistic Parks, owned by WalMart • Gazeley Properties Ltd with 24 sites in Europe plans to build up 30 new logistic parks in Europe until 2007 trans port, no production, from 10.000 m² to 50.000 m² authorities into planning process, office buildings: 3-4 % of total building area • Site preparation currently under process Page 36
Industrial Park Planning
4. Gazeley Magna Park Rhein-Main – Layout and functional areas
Railway connection Distribution Centre Highway connection Office Buildings Page 37
Industrial Park Planning • • • • • •
4. Gazeley Magna Park Rhein-Main – Characteristics
Total area: 1.004.000 m² (Magna Park UK 2.400.000 m²) Number of buildings: Total warehouse area: abt. 34 200.000 m² (798.940 m² in Magna Park UK) Rental period: regularly 5-10 years up to 25 years Number of employees: Investment by Gazeley Properties Ltd.: > 6.000 in Magna Park UK abt. 100 Million EUR Page 38
Industrial Park Planning
4. Gazeley Magna Park Rhein-Main – Services
• • • • • • Site development Marketing Rent of floorspace Planning & Building of Warehouse solutions within 16 weeks by contract by standardized buildings Real Estate Management Environment/Safety Page 39
Industrial Park Planning
5. FRA-Forwarding Centre South – Basics
• • • • • Air Cargo-, Forwarding- and distribution centre at the airport Frankfurt Main Optimized interface and connection for the transport modes road and rail Settlement of Global Players from the carrier sector and Service Companies Site manager is the company Fraport AG Innovative Campus Concept for the bundling of core competences Page 40
Industrial Park Planning
5. FRA-Forwarding Centre South – Position and Layout
199 7 200 3
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Industrial Park Planning • • • • • • • • • • •
5. FRA-Forwarding Centre South – Characteristics
Total area: abt. 500.000 m² Area for investors: abt. 290.000 m² Free space: abt. 50.000 m² Number of buildings: Total building area: Internal road net: Internal rail net: Number of companies: Number of employees: Investment since 2003: Annual dispatch capacity: > 19 abt. 120.000 m² n.a.
n.a.
abt. 140 abt. 4.200
abt. 100 Mio. EUR abt. 400.000 t Page 42
Industrial Park Planning
5. FRA-Forwarding Centre South – Services
• • • • • • • Site development Facility Management Technical Services Environment/Safety Information Technology Personnel Marketing Page 43
Industrial Park Planning
6. GVZ Bremen – Basics
• GVZ Bremen is the oldest cargo transport centre and logistic park in Germany, founded 1985 • Forwarding- and distribution centre • Related in an area close to the seaport (2 km) and the airport of Bremen (7 km), north of Germany, with direct connection to railways and highways • GVZ Bremen was planned, extended and managed by GVZ development company GVZ Entwicklungs-gesellschaft mbH (25 % government, 75 % private): public-private partnership • Gateway for city logistics Page 44
Industrial Park Planning
6. GVZ Bremen – Layout and functional areas
Services,Office s, Administration Logistic industry without rail connection Logistic industry with rail connection Logistic industry with extended rail infrastructur e Terminal road/ rail for combined traffic Page 45
Industrial Park Planning • • • • • • • • • • •
6. GVZ Bremen – Characteristics
Total area: Free space: Environmental reserve area: Number of companies: Internal traffic area: Internal road net: Internal rail net: Number of employees: Transshipment 2003: Transshipment capacity p.a.: Investment up to 2003: 60 % 3.620.000 m² abt. 10 % 460.000 m² 114 410.000 m² road and rail area (Terminal takes abt. 25 % of the total area) n.a.
n.a.
4.960
87.000 TEU 235.000 TEU abt. 450 Million EUR (of which 40 % GVZ and companies Page 46
Industrial Park Planning
6. GVZ Bremen – Services
• • • • • • Site development Sale or rent of floorspace Main Administration of logistic park Development of logistical products Marketing, P&R Consulting and cooperation projects for logistic park companies Page 47
Industrial Park Planning
7. Gyor Ipari Park – Basics
• Gyor Ipari Park is the first and one of the biggest industrial park in Hungary, founded 1992 • Industry focus to: Automotive, Iron/ Steel, Electronics, Plastics and Home Electronics • Related close to a river port (20 km) and to main highway (3 km), direct access to railway • Gyor Ipari Park was planned, extended and managed by an Austrian-Hungarian joint venture company hold by the city of Gyor, the Austrian building company Mischek Bau AG and the Bank Austria Leasing • Flexible site size from 2.000 m² to 120.000 m² on demand of the customer Page 48
Industrial Park Planning
7. Gyor Ipari Park – Layout and functional areas
Dutrade (Distribution Iron/ Steel) Hydro Aluminium (Automotive) Liebherr Home Electronics Erbslöh Aluminium (Automotive) Philips Electronics Hungarian Alliance Logistics (Spare parts) Robust Plastik AMOCO (Geotextile) Smaller companies E.ON (Energy) Page 49
Industrial Park Planning • • • • • • • • • • •
7. Gyor Ipari Park – Characteristics
Total area: Useable area: Free space for sale 2004: Green area: Number of companies: Number of buildings: Internal traffic area: area) Internal road net: Internal rail net: Number of employees: Investment up to 2003: 1.250.000 m² (brutto) about 1.000.000 m² about 250.000 m² 68.300 m² (about 5,3 %) 53 42 145.100 m² road and rail area (11,3% of total 6,25 km 3,4 km 7.200
abt. 208 Million EUR (of which 4 % park management company and 96 % private Page 50 investors)
Industrial Park Planning
7. Gyor Ipari Park – Services
• • • • • • • • • Site development as a joint venture company Sale or rent of floorspace Main Administration Marketing, P&R Building support Legal advice Personnel support Representation rooms Conference facility Page 51