Transcript Slide 1

What is Fans Without Footprints?
• A unique sponsorship opportunity that leverages the power of
professional sports & the passion of fans to benefit the environment
• The only sports-themed carbon offset program targeted at sports
fans.
• Fans are offered the opportunity, in association with the program
sponsor and their favorite team or sport, to reduce their carbon
footprint by making a monetary contribution to environmental
projects in their local community.
The Context
It’s a scientific fact—we’re running out of planet.
The technological and industrial advances that have improved our
lifestyles generation after generation have come with a hefty price
tag—severe and critical damage to our environment and
atmosphere.
What is a Carbon Footprint?
Every person, household and company has a carbon footprint,
which is the total amount of carbon dioxide (CO2), measured in
tons, emitted into the atmosphere as a result of our daily activities.
This includes driving, flying, using electricity and other activities that
involve the burning of fossil fuels.
These emissions, also called greenhouse gases, are now commonly
accepted as being a significant contributor to climate change,
specifically global warming.
What are Carbon Offsets?
Programs that allow companies and individuals to compensate for their
carbon emissions by financially contributing to projects that aim to reduce
or counteract carbon emissions.
Typical projects include:
-Renewable energy initiatives such as wind farms
-Energy efficiency projects
-Waste management programs
-Forestry/conservation projects
Bottom line? Carbon offset programs allow us to take action against global
warming in a very real, tangible and immediate way.
What is different about FWF?
• Only carbon offset program that directly involves sports fans
• Delivers tangible benefits for sponsors, teams, fans & the environment
• Program will channel contributions solely to local (rather than overseas)
environmental projects
Why Sports Fans?
• Huge global constituency
• 80% of emissions from large events comes from fans traveling to
and from the game.
• Existing relationship between teams and their fans provides
marketing platform for launching FWF
• Program will translate fans’ passion into support for the environment
and good will for sponsor’s brand
Why Local Projects?
• More relevant and compelling than hard-to-relate-to projects in
distant, overseas locations
• Local projects help facilitate connection between environment,
sponsor, local teams & fans
• Provides local marketing platform for teams and sponsors (events,
community outreach, player appearances, etc)
• Deeper community involvement raises profile of sponsor and team
How Does It Work?
• Sponsor commits to participate
• FWF and Sponsor approach leagues and/or teams to create program
platform & local activation plan and negotiate terms
• FWF identifies local green projects in each relevant market to be
beneficiary of contributions
• Fans opt-in to contribute via FWF, Team and/or Sponsor website or sign
up on-site at arena/stadium
• The Sponsor and/or Team can offer to match funds and/or provide other
incentives to participate (promotional items, exclusive prizes, etc)
• FWF distributes funds to local project and monitors progress
How Does It Work?
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Sponsor signs on to
participate
FWF & Sponsor develop
activation strategy with
appropriate teams,
leagues
FWF identifies local
green project to receive
$$
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Fans opt-in to contribute
via FWF, Sponsor, and/or
Team website or sign up
on-site at arena/stadium
Sponsor/teams provide
incentive for fan
participation and create
new community
FWF distributes funds to
local project and monitors
progress
What Does Sponsorship Include?
Varying levels of customized sponsorships are offered (Title, Presenting,
Supporting) and based on level of commitment can include:
• Customized FWF microsite for sponsor website
• Sponsor ID on League/Team websites & all FWF promotional materials
• Use of FWF name/marks on sponsor-originated material
• In-game & On-site Activation: announcements, promotions, signage, FWF
ambassadors & registration kiosks, pre-game/tailgate events
• Community Activation: events/volunteer opportunities with players & fans
• Inclusion in all email and social media marketing by FWF and teams
What FWF Provides Sponsors & Teams
• Use of FWF name/logo/marks and promotional platform
• Identification, vetting & activation of environmental projects in appropriate
markets
• Customized web interface that includes:
-Branded microsite for sponsor and for teams
-Info on local projects that fan would be contributing to
-Tips, education & guidance for living environmentally friendly lifestyle
-Channel for branded team/FWF merchandise sales
-Carbon footprint calculator & contribution shopping cart facility
• Management of disbursements to local projects
• Stewardship of projects; monitoring progress and providing updates
• Social Media campaign (Facebook, Twitter, viral video, etc.)
• Marketing & PR materials (available separately as needed)
Sample Promotion Ad
Title Sponsor
Supporting
Sponsors
Your Brand Presents
Benefits for the Sponsor
• High profile alignment with most important issue of our time—the
environment
• New platform to create/enhance association with professional sports
teams and their fans
• Extensive exposure through FWF and team/league websites, social
media initiatives, publicity, in-game activation, online and offline
promotions, local community events
• Get ahead of consumer expectation and establish or enhance green
leadership position
Benefits For The Fan
• A new way to increase their association with their favorite team
• Develop a sense of partnership with the team in battling climate
change together
• Exclusive access to sponsor, team & FWF offers and promotions,
events, community
• Peace of mind and satisfaction that they’re taking active role in
important global issue and contributing to environmental projects in
their own community
Benefits For Leagues & Teams
• Deeper relationship with fans on a new, different & meaningful level
• Entirely new promotional platform to raise profile in community
• Generate revenue through sponsorships
• Generate good will and positive publicity as environmentally
responsible corporate citizens
• Ongoing social media publicity
• Stay relevant for next generation of fans
Incentives for Fan Participation
Contribution from Sponsors & Teams could include:
• Premium/promotional items
• Exclusive promotions with highly exclusive prizes
• Creation of special community of FWF fans with ongoing
relationship marketing opportunities (player/fan interaction)
• Matching funds