LOGO PROJECT

GASTRONOMIC CITIES – URBACT II 2007 - 2013

Gastronomic Cities : City strategy on Gastronomy as a tool for the development of tourism and new jobs.

Funding Programme: European Territorioal Cooperation Programme

URBACT II 2007 – 2013 which has the aim to enable the exchange of experiences and good practices and lesson learnt among european cities promoting sustainble urban development.

Gastronomic Cities

has been funded in the last call of Urbact II 2007 – 2013 aimed at

funding pilot network s of European Cities

, among them one has the good practice on a theme of common interest (in the case of GASTRONOMIC CITIES is gastronomy has a strategic tool of territorial development) and transfer it to the others thorugh an “ad hoc” methodology.

Timetable : Dicember 2013 – March 2015

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Lead City:

Burgos – Spain (178.000 inhabitants ) Cities participating to the network: Hospitalet de Llobregat (257.057)- SPAIN Fermo (37.274) – ITALY Alba Julia (58.000 abitanti) – ROMANIA Korydallos (63.455 abitanti) – Greece Title of presentation I Wednesday 19 February 2014 I Page 3

Project objective

Transfer the good practice implemented in Burgos to the other Cities of the network, analyzing the city strategy on Gastronomy a key instrument and leverage for the development of territory in line with

EU objectives of: Intelligent, Sustainable and Inclusive growth .

Burgos has recognized

gastronomy as a strategic axis for the development of new jobs and employment,

setting it in the local agenda as tool to promote tourism, culture and City Economy. Burgos defined a strategic plan

improve the image and the perception of the city at national and international level. (Burgos2020) and implemented actions to

The positioning of the city as a cultural destination and thanks to its cultural heritage supported a new

action strategy linking eno-gastronomy and tourism.

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Action implemented in Burgos:

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- Drafting of the strategic plan Burgos 2020 - Marketing plan and new logo/image of the Cityt - Promotional Campaign and event DEVORA, es Burgos! - “Burgos Spanish Capital of Gastronomy 2013” - Public/Private Partnership for the initiative management - Stakeholders engagement process and citizens involvement in the definition of strategy and actions. Application to “Eurpean City of Culture 2016” (among finalist )

All this point will be transferred to the other 4 EU Citizens Title of presentation I Wednesday 19 February 2014 I Page 5

The Activities

Project, further to transveral WP of management and communication foresees the following activities:

WP2 – TRANSNATIONAL EXCHANGE AND LEARNING

Managing Authorithy identified and involved since the beginning:

-ERDF/ESF Managing Authority of Marche Region (Mauro Terzoni) -RDP Managing Authority of Marche Region (Cristina Martellini) Title of presentation I Wednesday 19 February 2014 I Page 6

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Baseline Study in each receiving city, detailing

Policy challenge and framework Tourism characteristics and products, organization of enogatsronomic tourism Rationale behind the transfer, main objectives and expected results Main activities foreseen, timeframe and beneficiaries, project planning at local level Monitoring and Evaluation

Feasibility Study for Burgos practice in each city

Documents supporting the study: Exchange Report, Mapping Chart of FERMO

4 – 5 MARCH 2014 BURGOS DEEP DIVE – Technical visit to the city providing the practice

(2 days technical visit where the representatives of all the “receiving cities” will see on the ground the initiative and the process followed. The programme included peer face to face interviews with the local stakeholders, decision-makers)

16 – 17 MARCH 2014 TRANSNATIONAL EXCHANGE IN FERMO DURING TIPICITA’)

Agenda have foreseen: Presentation of Tipicità Made in Marche Festival – Visit of the exhibition Presentation of CAMPAGNA AMICA KM0 Initiatives Show cooking Territories and Borghi Integrated Development Model Relevance of high quality training for the development of eno gastronomy sector ERDF/ESF/RDP 2014 – 2020 funds for tourism and gastronomy Exchange and networking with other cooperation Project (locfood/wellfood) Pappa fish initiative (funded by EFF) QM (Marche Quality brand)

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Innovative features detected by the partners:

Strong cooperation with regional government and use of ERDF funds Supportive mechanism for development of gastronomy integrated approach (e.g. Quality brand QM Marche) Partnerhsip of Local Authorities and Local Producers Involvement of academic fields Strong support and promotion of organic products Development of a local products that act as promotion element: organic, slow food based on identity City logo / Image starting process started.

To be improved...very useful suggestion for us:

Enhance street activities and citizens participation to the event especially in the City Center Improve the role of Ho.re.ca Sector (especially restaurants) in the food, tourism and territory promotion Enhance the role of the local chef and their links with local producers Improve marketing and communication strategy Take as a city the leadership for gastronomy as urban development leverage Better linkd with cultural events (opera festival, etc...)

10 – 11 APRIL 2014 1st staff exchange “DEVORA ES BURGOS”

Participation to the initiatives “Devora, es Burgos’, an integrated promotional campaign developed in a weekend format, including special prices for menus, tapas, hotels, shuttles connecting the city with wineries from Ribera del Duero and Arlanza ,wine fair, show-cooking by Burgos chefs, children space on food culture,…everything connected to special prices to cultural resources: Book Museum , Burgos Cathedral and Museum of Human Evolution.

7 – 8 MAY 2014 2nd staff exchange for the CHEF inBurgos

(Workshop, training practical sessions held by the Burgos Chef – CENTRAL ROLE OF THE CHEF IN THE PROJECT)

10 – 11 JUNE 2014 3rd staff exchange “O KM ” – The relevance of quality raw materials

(Presentation of GPI products and quality brans (Tierra de Sabor – Burgos Alimenta) traditional product (Morcilla) and innovative (birra dolina), on the field visit (Valle di Caderechas – Cantine “Portia”)

3 - 4 SEPTEMBER 2014 II TRANSNATIONAL EXCHANGE IN ALBA IULIA – ROMANIA

(Workshop, presentation of Aba Iulia experience and development strategy, show cooking with chef from all the cities)

29 – 30 SEPTEMBER 2014 TRANSNATIONAL EXCHANGE IN KORYDALLOS GREECE

(Workshop, presentation of Korydallos experience. show-cooking with all the cities, special focus has been placed to the social aspect of food and gastronomy)

14 – 15 NOVEMBER 2014 TRANSNATIONAL EXCHANGE IN L’HOSPITALET

(Workshop, presentation of L’Hospitalet experience. show-cooking with all the cities, visit of their own pilot application: “A la tardor platillos” – Tapas in the City market – La nit de tapas - El mes del mercat” Visit to Alicia Foundation www.alicia.cat

WP3 – IMPACT ON LOCAL POLICIES AND PRACTICES

1st step: January 2014 – Involvement of University of Macerata as expert for the management of ULSG meeting, definition of baseline and local action plan 2nd step: Recognition of already existin stakeholder group (Association “Marca Fermana” as basis for Fermo ULSG – Urbact Local Support Group) 27th of January Invitation Letter and first meeting with Marca Fermana President 12th of February – Further Stakeholder invitation letter (Managing Authorithy,Local Chef Association, Tipicità Director, Ho.re.ca association, etc...) 19h of February – Presentation of the project Gastronomic Cities during Marca Fermana associates meeting

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FERMO ULSG (Urbact Local Support Group) 1st MEETING

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3rd of April 2014

Detailed description of Burgos case history to the stakeholder Baseline and FERMO SWOT analysis development using the URBACT methodology tools.

FERMO ULSG (Urbact Local Support Group) 2nd MEETING

20 of June 2014 2nf FOCUS GROUP WITH THE STAKEHOLDER

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- Sharing of the Transnational Learning Experience among the stakeholders Joint development of the Fermo mapping chart starting to identify Actions to

be transferred, adopted and developed in FERMO on the basis of resources and challanges identified

FERMO ULSG (Urbact Local Support Group) 3rd MEETING – 10 november 2014

- Showing the results of the

Stakeholders Questionnaire received

to better identify actions for the drafting of the Action plan https://docs.google.com/forms/d/1ZOa4XbhpRmafn0-ia8fqLaYD2CkYA Bq7w1dWin2jNg/viewform

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Stakeholders group for the development and details of the actions following the provided GUIDELINES FOR LAP – Local Action Plan

GUIDELINES FOR LAP – Local Action Plan developed by project Lead Expert

FERMO feasibility analysis show that for preparation of LAP – Local Action plan additional activities need to be included in Fermo mapping charts.

Figure 7: Fermoadditional activites

ACTIVITIES •

TO IMPROVE CITY LIFE (STREET FOOD, EVENTS IN THE CITY CENTER, ETC.)

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INTEGRATION OF CULTURE, TOURISM, GASTRONOMY HANDICRAFTS AND RURAL AREAS IN FERMO PROVINCE (VISIT OF VINEYARDS, LITERARY EVENTS, CULTURAL ROUTES, FARMS EXPERIENCES, ETC)

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MORE EFFICIENT MARKETING TOOLS (TRAVEL GUIDES, WEB MARKETING, ON LINE PLATFORMS, ETC)

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COMPETITIONS OF CHEFS - LOCALLY, NATIONALLY AND INTERNATIONALLY

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EDUCATION AND TRAININGS LINKED WITH RESEARCH AND IMPLEMENTATION

GUIDELINES FOR LAP – Local Action Plan developed by project Lead Expert

Main group of gastronomic and gastronomy related activities

identified and elaborated in Burgos good practice transfer model are: •Product development •Traditional events •International & national events •Competitions •Education & Training and •Marketing & promotion

MARKETING & PROMOTION PRODUCT DEVELOPMENT PROJECT TRANSFER MODEL GASTRONOMIC AND GASTRONOMY ACTIVITIES TRADITIONAL EVENTS EDUCATION & TRAINING INTERNATIONAL & NATIONAL EVENTS Figure 9: project transfer model gastronomic and gastronomy activities COMPETITION

S

Facebook:

gastronomic.cities

Fermo Città dell’Enogastronomia

Twitter:

@GastronomicCity

www.urbact.eu

( information on the programme and future orientation URBACT III 2014 – 2020)

Information on the programme and future orientation URBACT III 2014 – 2020)

www.urbact.eu

Financial Framework 53m€ > 74m€ ERDF - More than half dedicated to exchange and learning activity lead by cities (networks) - Remaining budget will indirectly support cities through expertise, capacity building activities, capitalistion and dissemination actions

Information on the programme and future orientation URBACT III 2014 – 2020) Future Orientations:

Thematic Concentration All actions will be programmed under THEMATIC OBJECTIVE

Enhancing Institutional Capacity …

“disseminating good practice and expertise and capitalising on results of the exchange of experience on sustainable urban development, including urban rural linkage

Information on the programme and future orientation URBACT III 2014 – 2020) Future Orientations:

Thematic Coverage selected after consultation with the MS :

70% of exchange and learning budget to be dedicated to 5

Thematic Objectives: 1 - strengthening research, technological development and innovation 2 - supporting the shift towards a low-carbon economy in all sectors 3- protecting the environment and promoting resource efficiency 4- promoting social inclusion and combating poverty 5 - promoting employment and supporting labour mobility The remaining 30% will be available for all other themes based on a bottom up approach URBACT III

Sportello Politiche Comunitarie Comune di Fermo [email protected]

[email protected]

tel: +39 0734 284280 Title of presentation I Wednesday 19 February 2014 I Page 44