Transcript Strategy – Familiarity Matrix

Familiarity Matrix - Speaking a Common Language
New
Unfamiliar
OWL
Market Factors
RDF
New
Familiar
Base
*
XML
*
*
Base
New
Familiar
New
Unfamiliar
Technologies or Services Embodied in the Product
Source: Roberts, Edward B. and Charles A. Berry, 1985, “Entering New Businesses: Selecting Strategies for
Success.” Sloan Management Review, 26 (Spring 1985): 3-17.
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