Transcript melissa1shaffer.weebly.com

Blake Garen
What is Firebirds?
•
Firebirds Wood Fired Grill is a unique Steakhouse, which originated in the east
coast, particularly North Carolina
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First location was in stonecrest
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Idea is to reenact the feeling you get when you go to a ski lodge
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It stimulates the senses, relaxes the soul, and transports the guests to a special
place like no other
Currently 26 store locations. Plan to double by the end of 2015
Cooks everything over a wood burning fire.
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Ages from 25-45
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Minimum of 100,000 annually .
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Average 4 year degree
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Families with both parents working and at
least two kids
Target Market
The Research
I conducted my research in hopes that i would find what Firebirds Wood Fired Grill
is really like on the inside
In order to do that i conducted some primary and secondary research
Primary Research
On October 19th at 10:30 I had a one on one
interview with the General Manager of the
Southpark location Joe Garen 1. What is your market strategy
2.
3.
4.
5.
6.
What is the Strategy behind the
menu
What other groups of people
would you like to attract
What is the E-club
Do you have any customer loyalty
programs
How do you reach out to the
community
What I found from the Interview
1. What is the Market Strategy?
• Promote themselves as a unique steakhouse
• Promote 100% customer satisfaction using the 4 walls technique
2. What is Strategy behind the menu?
• offer hand cut steaks over a wood burning fire(10%-20% cheaper)
• Make every house specialty unique in its own way for instance the pecan
encrusted trout served with a peach salsa
3. What is your target market?
4. What other groups of people would you like to attract?
• Attract more of a national pharmaceutical companies that have branches in the
•
area.
Also Hotel guests because they dine out typically every night
5. What is the E-Club?
• Our way of getting customers on to our online database
• Once a guest signs up they will get a $10 dollar gift card and a free dessert on
•
their birthdays
The member are emailed special promotions
6. Do you have any customer loyalty programs?
• $10 dollar VIP card, when you spend $50 dollars
• Partnered with charities such as Alex’s lemonade stand and the HomeFront
Promotional plan
Social Media campaign
New Bar menu item
Social Media Campaign
Create a campaign using the social media websites. The members of the social
media websites create a video of a new menu item that they want to see in the
menu. The video with the most likes will receive a gift card and there menu item
added. Higher a College student from a local school(UNCC). He/she will handle the
social media aspect and keeping the hype on the campaign.
Bar menu item
Add 5 new sauces to the bar/ happy hour menu to add more customization to the
menu
1. Horseradish
2. Honey Barbeque
3. Sweet and Sour
4. Caribbean style (hot peppers with some exotic spices) spiciest of the five
5. Garlic
Cost
Winner of the contest will receive a $1000 gift card and the 5 runner ups
will receive $200 gift cards. New menu item will range from $20,000$30,000
The 5 new sauces will cost 3,000 dollars each for a total cost of 15,000
https://www.google.com/search?q=snow&espv=210&es_sm=93&source=lnms&tbm=isch&sa=X&ei=jQfZUpviHpPnsASP1YHA
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Dg&ved=0CAkQ_AUoAQ&biw=1523&bih=960#q=snow&tbm=isch&imgdii=_
http://www.firebirdsrestaurants.com/fb/