Transcript Welcome to PowerMockup

THEME TEXT
Our Business Analysis
Mktg. Division 2015. 05. 12
JU, SOHYON
1
COMPANY
THEME TEXT
Our Business Analysis
Mktg. Division 2015. 05. 12
JU, SOHYON
2
COMPANY
OVERVIEW
MARKET SHARE
TOTAL M/S
Market Share Trends
33%
2015. 01 - 2015. 05
100%
90%
INTERNAL
80%
10
30
10
10
30
10
30
10
10
30
10
30
10
10
30
Jan
Feb
Mar
Apr
May
70%
60%
List your business:
• Advantages
• Unique and low cost resources
• Factors that “you can get the sale”
3
COMPANY
50%
40%
30%
20%
10%
0%
OVERVIEW
MARKET SHARE
INTERNAL
Market Share Trends
2015. 01 - 2015. 05
33%
100%
90%
80%
10
30
10
10
30
10
30
10
10
30
10
30
10
10
30
Jan
Feb
Mar
Apr
May
70%
List your business:
60%
50%
• Advantages
• Unique and low cost resources
• Factors that “you can get the sale”
40%
30%
20%
10%
0%
4
COMPANY
OVERVIEW
KEY CATEGORY DRIVERS
상위 3개 카테고리 매출 기여도
SALES BREAKDOWN
50%
2015. 01 - 2015. 05
1.4
1.2
INTERNAL
Each category's percentage contribution to
the gross sales
• Advantages
• Unique and low cost resources
• Factors that “you can get the sale”
5
COMPANY
1.4
8.2
3.2
스토어
패션
여행
지역
컬쳐
OVERVIEW
KEY CATEGORY DRIVERS
INTERNAL
SALES BREAKDOWN
2015. 01 - 2015. 05
33%
1.4
1.2
List your business:
1.4
8.2
• Advantages
• Unique and low cost resources
• Factors that “you can get the sale”
6
COMPANY
3.2
스토어
패션
여행
지역
컬쳐
OVERVIEW
KEY CATEGORY DRIVERS
Each category's percentage
Each category's percentage contribution to the gross sales
7
Web Traffic
User-Friendly Website
A starting point
to succeed in e-commerce is
traffic to your website.
To make money online,
you have to make it as easy
for your customers to buy.
You have to include a marketing plan,
a budget and a commitment
to communicate with your targeted
customers as part of your business
development process.
Easy navigation,
clear headers, correct spelling
and a visually pleasing look
all contribute to a site
that people visit and stick around
to explore.
COMPANY
Build Reputation and
Establish Credibility
Partly driven through your marketing,
e-commerce success grows as you
build a solid reputation and establish
credibility.
Rapid responses to customer services
inquiries and complaints help you
build long-term relationships.
Clear Value Proposition
Knowledge of your targeted
customers, a distinct product
or service offering,
an efficient distribution
or delivery system,
revenue optimization
and cost controls
and Web maintenance all contribute
to customer-oriented value
propositions.
OVERVIEW
KEY CATEGORY DRIVERS
INTERNAL
SALES BREAKDOWN
2015. 01 - 2015. 05
Each category's percentage
Each category's percentage contribution to
the gross sales
Channel
Index
Organic
Organic
RU
Managed
Channel
App-push
RU
E-mail
RU
Budget
DA (Display)
RU
CPA
Budget
Each category's percentage contribution to
the gross sales
SA (SEM)
RU
CPA
Paid
Budget
Meta (Affiliate)
clicks
RU
CPA
Budget
Shopping
RU
CPA
TOTAL RU
8
COMPANY
Jan-15
Feb-15
Mar-15
COMPETITOR
SCHEDULE
2015. 01 - 2015. 05
TMON
패션위크
패션위크
Each category's
percentage Each
Each category's
percentage Each
5.11 - 5.20
5.11 - 5.20
• 설 프로모션
3만원/ 6천원, 10만원/2만원 할인 쿠폰
만 대상)
01/26~ 02/17
9
COMPANY
패션위크
패션위크
Each category's
percentage Each
Each category's
percentage Each
5.11 - 5.20
5.11 - 5.20
• 설 프로모션
3만원/ 6천원, 10만원/2만원 할인 쿠폰
만 대상)
01/26~ 02/17
• 설 프로모션
3만원/ 6천원, 10만원/2만원 할인 쿠폰
만 대상)
01/26~ 02/17