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Abra SQL Competitive Update Tom Tillman January 27, 2009 Topics • Ultipro competitive update (Tom Tillman) • Bonus – sneak peak of Abra SQL partner incentive program (Nancy Tillman) 2 Ultipro Product Update CONFIDENTIAL & PRIVILEGED-Not for Distribution 3 Ultipro Intersourcing Offerings • Ultipro “Enterprise” – Targeted at >1000ee companies – Purchase and deployment options: • License/support software purchase; deployed on-premise (managed hosting service option available) • SaaS deployed over Internet with PEPM pricing – Sold by the Ultipro Enterprise direct sales team • Ultipro “Workplace” – Targeted at <1000ee companies (200ee-700ee focus) – Saas model – Same product as Enterprise, with different included/optional capabilities – Sold by a dedicated Ultipro Workplace sales team 4 How Ultimate Differentiates itself • HR/Payroll is all they do - the HR/payroll vendor that dedicates all of its resources to HR/Payroll research and development -• A “total business solution” – 1-stop workplace portal • Single integrated database and single sign-on – Integration among all functions (HR, payroll, benefits, etc) – Enter data once, available immediately • Reporting and analysis – Standard and custom – Point in time; historical • Customer service – 99% retention rate 5 Ultipro Functionality Module/Function Workplace SaaS Enterprise SaaS Enterprise License Included Included Included Included Included Included Included Included Included Included Included Included Included Included Included Included Included Included Included Included Included Included Included Included Included Exception Exception Optional Optional Optional Optional Optional Optional Optional Optional Optional Optional Optional Optional Optional Optional Included Included Optional Optional Optional Optional Optional “Core” HR & compliance Payroll & e-Time entry Benefits admin Applicant tracking (basic) Training admin Employee self service Reporting (Cognos) Carrier connections (limited # of carriers supported; relies on customization ) Tax filing service (limited to simple requirements: few states; few EIN’s; no locals) Manager self service Benefits enrollment Recruitment (PEPM only) Performance review (PEPM only) Salary plans/budgeting (PEPM only) Time and Attendance Time Clocks 6 Ultipro Pricing Module/Function “Core” Carrier connections (limited) Tax filing service (limited) Manager self service Benefits enrollment Recruitment Performance review Salary plans/budgeting Time and Attendance Time Clocks Software support Managed hosting service Implementation service Workplace SaaS Enterprise SaaS Enterprise License $10-$110 PEPM $7 PEPM $120,000 <1000ee discounted >1000ee discounted 1000ee discounted $2000/mo min 2 included 2 included 2 included Additional $2000/ea Additional $2000/ea Additional $2000/ea Included Limited Limited $1 PEPM $1 PEPM Included $1 PEPM $1 PEPM Included $1 PEPM $1 PEPM $1 PEPM $1 PEPM $1 PEPM $1 PEPM $1 PEPM $1 PEPM $1 PEPM $4 PEPM $4 PEPM $85,000 1000ee Purchase Purchase Purchase Included Included 20% of license NA NA $2.50 PEPM $25/EE set-up $50/ee $50/ee $165/hour $10,000 min $165/hr out of scope $165/hr out of scope 7 UltiPro SaaS and Abra SQL Comparison UltiPro “Workplace” Core Package Comparison UltiPro Workplace Core Solution Sage Abra SQL Human Resources and Compliance Abra HR + Abra Attendance Payroll Abra Payroll eTimesheets Sage Timesheet Abra Edition (v9.8 March) Benefits Abra HR ESS/Employee Portal Abra ESS Applicant Tracking (basic) Tax Filing & Wage Garnishment Sage Compliance Services (Future) Benefits & Third Party Data Exchanges Abra Benefits Messenger, Abra Link Configuration & Automation Abra ToolKit, Abra Alerts Cognos Reports Crystal Reports HR/Payroll Users Abra Network Seats (5) Hosted Delivery nGenX Managed Hosting Service 9 Abra vs. UltiPro “Workplace” Pricing Comparison Assumptions • • Abra Assumptions: – – – – – – – – – UltiPro Assumptions – Pricing Core Abra SQL BYOB pricing HR, Attendance, Payroll ESS, Alerts, ToolKit, Link 5 network seats TimeSheet Abra Edition 5 nGenX seats No Implementations ABM 4 carriers No tax filing • $11 PEPM <500ee • $10 PEPM >500ee • No Set-up/Implement 10 ULTI 2-Year Total Price Comparison (no implementation shown) 275,000 250,000 225,000 175,000 150,000 125,000 100,000 75,000 50,000 200-700ee Focus 25,000 # EMPLOYEES ULTI 2-YR TOTAL 11 ABRA BYOB 2-YR TOT 97 5 92 5 87 5 82 5 77 5 72 5 67 5 62 5 57 5 52 5 47 5 42 5 37 5 32 5 27 5 22 5 17 5 12 5 0 75 $ REVENUE = 2 Years 200,000 Abra SQL BYOB vs. UltiPro Workplace (no implementation shown) – 300ee YR 1 YR 2 2 YR TOT YR 3 3 YR TOT $35,425 $0 $35,425 $0 $35,425 Abra/TimeSheet Annual Support $7,220 $8,205 $15,425 $7,885 $23,310 nGenX Annual Service $4,050 $4,050 $8,100 $4,050 $12,150 ABM Annual Service $3,000 $3,000 $6,000 $3,000 $9,000 TFS Annual Service $0 $0 $0 $0 $0 $52,220 $15,255 $67,475 $15,255 $82,730 SaaS Annual Fees $39,600 $39,600 $79,200 $39,600 $118,800 Total Ultipro Solution $39,600 $39,600 $79,200 $39,600 $118,800 300 employees Example Abra SQL Abra/TimeSheet License Total Abra Solution with nGenX Ultipro Workplace 12 Positioning The Abra SQL Solution CONFIDENTIAL & PRIVILEGED-Not for Distribution 13 Abra SQL Proposal Tuning vs. Ultipro SaaS <500ee Opportunities • Hosting – • Implementation – – • Consider financing license/implementation over 3 years (KEF) Total cost of ownership – • Ultipro is limited. If need is extensive/important you may need to propose Abra Suite) 1st year outlay a key driver for customer? – • Are all the modules needed? (Ultipro does not unbundle core) Are 5 network seats needed? (Most <500ee customers only require 1-2). This will reduce license, support & hosting costs How important is tax filing service? – • Target standard implementation at 40% of license + 1st year support Call out advanced/custom & on-site work separately on implementation – show the additional value Match Abra capabilities to customer needs – – • Understand importance of hosted/SaaS to prospect. Ultipro is always SaaS. Include nGenX hosting service in proposal (perhaps as option) Emphasize total costs over 3+ years (high SaaS costs NEVER END) Customization & Flexibility – – Abra can be customized (customers have their own Abra – SaaS is shared) Customer can host additional applications at small incremental hosting costs (customers have their own dedicated Abra hosting resources) 14 Sage Abra HRMS Positioning Market Leader Designed for Mid-Size Organizations Comprehensive Capabilities Flexible & Scalable Low Total Cost of Ownership • Recognized leadership Leader Quadrant – Gartner 2006 Mid-market HRMS MQ Strong Performer – Forrester 2006 Mid-market HRMS Wave “The on-premise HR solution of choice for the…SMB … company segment” – Forrester 2006 Mid-market HRMS Wave • Capabilities Single system automates & reduces the costs of HR, Benefits & Payroll administration Software support and services (Sage and Partner) • Grows & changes as business needs evolve Modular software and services Multiple database platform support On-premise and hosted deployment options • Fits the requirements of any budget Pay for only the capabilities needed now and add-on later Easy to adopt and use technologies (Win, IE, SQL, .Net) Hosting options minimize/eliminate IT impact 15 Sage Abra + nGenX Positioning Leading & World Class Solution for Mid-Size organizations Comprehensive Solution • Sage Abra HRMS + nGenX Sage Abra HRMS leadership; backed by Sage Software PLC nGenX world class data center operations; backed by Q-Comm • Complete package Abra software license, implementation, training & support Hardware, system software, facilities, network IT server maintenance, monitoring, data back-up, software upgrades, disaster recovery and business continuity Flexibility & Convenience Low Total Cost of Ownership • Flexibility of software ownership with convenience of IT outsourcing Sage Abra can be fully customized in the hosted environment Quickly & easily add Abra Modules; add/remove user access Bring Abra on-premise should business needs change Ability to host additional applications along with Abra • Can meet the requirements of any business budget Own the Abra license – not perpetual “rental” payments Spread license & other up-front costs over time with financing option Enjoy economies of scale with virtual hosting technology Low, fixed monthly hosting costs do not increase as Abra grows (adding employee records, adding modules) 16 Additional Competitive Resources • Ultipro competitive report – to be posted – abrasqlhrms.com and PRO • Nancy Tillman, product marketing manager – [email protected] – 727-579-1111 x3406 • Tom Tillman, product marketing director – [email protected] – 727-579-1111 x3304 17 Questions? Abra SQL Partner Incentive Program Nancy Tillman, Product Marketing Manager Why an Incentive Program & Partner Qualifications – To reinforce the importance of Abra SQL to our mutual business success – To offer a fun and rewarding incentive in recognition of your valuable time and effort – Qualifications: • Any partner in the gold tier or higher 20 How it Works & What’s in it for you? • Earn points for completing certain Abra SQL related activities in two main categories: – Education and training activities – Sales cycle activities • Accumulate your points and redeem them online! – Over 1,000 merchandise items – Approx. 80 gift cards • Partner employees can pool points for a ‘team reward’ 21 What’s in it For You? • Points can be redeemed for: – Approx. 1,200 merchandise items that change monthly – Approx. 80 gift cards 22 Incentive Program Timeline • Program starts – 3/01/09! – Get a head start: Any Abra SQL educational webcasts or certifications from Jan. 1, ‘09 will be eligible for points • Program ends – 8/31/09 (6 months) • Point redemption period ends – 9/30/09 Watch for an invitation to join a webcast in late February for all the details 23 Questions? 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