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ABM Strategic Plan 2009 – 2011: Leading a Transforming B-to-B Media Industry ABM Starting Today ABM will define and drive the B-to-B ecosystem ABM will represent the unique needs of the B-to-B Media Industry, building digital DNA at its core ABM will be the source of real-time B-to-B business intelligence and expertise Setting the Stage The most dramatic transformation in our industry’s history: Private Equity participation Industry debt levels highest ever Economy worst in 70 years B-to-B media companies unsure how to manage digital transformation What Makes ABM Unique 1. The only B-to-B media association 2. The only association focused on B-to-B Media: In Print, In Person, Online and Data 3. The only association focused on all of the operating functions at B-to-B Media companies 4. The center of the B-to-B media & information services ecosystem 5. Positioned to be the catalyst for change in the B-to-B marketplace ANA AAAA AAF SIIA ABM ABM SISO OPA BMA IAB Plan Approach This plan is a clear reflection of the thinking and needs of the membership today. The four major pillars are: Networking/Education Government Policy & Industry Standards Research-to-Know Research-to-Show Internal Issue: Membership Retention & Development Pillar I Networking & Education Background: Networking & Professional Development ranks as the most important reason for ABM membership. Goal: Dramatically improve the event experience, delivering it live and on-demand Strategies: A) Partner with key Associations to strengthen content Key Associations: ANA, IAB, SISO, SIIA B) Capitalize on ABM’s Committees & Councils C) Employ a fresh approach to Events D) Take ABM to the members - Expand upon ABM’s Regional program - Expand ABM’s digital delivery of Events E) Deliver cutting edge information Pillar II Government Policy & Industry Standards Background: ABM’s members are faced with a host of new Governmental issues. Goal: Expand ABM’s leadership role, influencing Governmental policy on B-to-B issues. Strategies: A) Enhance ABM’s early warning system to better identify critical legislative initiatives B) Build new coalitions on issues that impact the B-to-B space C) Focus members’ top executives on B-to-B Media’s policy priorities. D) ABM will take a leading role in developing B-to-B industry standards & policies Pillar III Research-to-Know Background: Historically ABM has delivered seminal research to help members grow their business Goal: Enhance ABM’s position as the indispensible source for realtime Business intelligence Strategies: A) Restructure all reports to be actionable B) Collaborate with other Associations to deliver superior products and services C) Revitalize Committees & Councils to share and disseminate best practices D) Restructure BIN reports to reflect the totality of the B-to-B market E) Develop a systemic approach for members to utilize ABM as a conduit to business expertise Pillar IV Research-to-Show Background: Traditionally, ABM has produced research and run ad campaigns to communicate the power of B-to-B Media Goal: Continue to validate the power of the broadening integrated B-to-B media platform, importantly focusing on digital Strategies: A) Identify marketers’ and advertising agencies’ critical research needs and gaps in the B-to-B space B) Develop a collaborative research process C) Ensure the continuation of industry-wide/industry-specific research D) Continue to produce powerful tools for our members’ sales forces, enabling them to communicate research to marketers and agencies Pillar V Membership Retention & Recruitment Background: The industry is undergoing a perfect storm which impacts ABM’s member retention and recruitment. Goal: Enhance the current system of retention and grow ABM membership. Strategies: A) Use the strategic plan to recruit new members and enhance ABM’s Value proposition B) Leverage ABM’s membership for retention efforts C) Prioritize recruitment opportunities D) Utilize the Committees & Councils to increase member engagement Starting Today 1. 2. 3. 4. A new Dues Structure to reflect today’s economic realities and provides members with a better price/value proposition New partnerships with key associations to introduce new products and services Developing new standards to reflect digital media’s opportunities Complete restructure of Committees & Councils Additional Questions or Comments? Contact: Bill Pollak 212-457-9401 [email protected]