Transcript AGMARKNET Presentation for workshp

Welcome
to
STATE LEVEL WORKSHOP
2010
(HARYANA)
Sensitization of Stake Holders
Susheel Kumar, TD
Alok Srivastva, PSA
National Informatics Centre
“ICT Diffusion for Sustainable
Grassroots Development & Assisting
India’s 1.2 billion to augment their
earning power”
AGMARKNET
..in the service of farmers since 2001
(http://agmarknet.nic.in)
AGMARKNET Portal
STAKE HOLDERS
•
•
•
•
•
•
Department of Agriculture & Cooperation
Directorate of Marketing Inspection
State Agriculture Marketing Boards
National Informatics Centre
Farmers
Govt. procurement points (Mandies, sub
yards etc.)
• KVKs, KCCs, CSCs etc.
Agricultural Marketing Information System
Network (AGMARKNET)
Presentation Outline
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Project Objectives and Components
Present Status
Reports
Challenges Faced
Constraints & Requirements
Ongoing activities
Further Roadmap
Objectives
i. To establish a nation-wide information network for speedy
collection and dissemination of market information and
data for its efficient and timely utilization.
ii. To facilitate collection and dissemination of information
related to better price realization by the farmers. This
would cover:
(a)Market related information such as market fee, market
charges, costs, method of sale, payment, weighment,
handling, market functionaries, development programmes,
market laws, dispute settlement mechanism, composition
of Market Committees, income and expenditure, etc.;
(b)Price-related information such as minimum, maximum and
modal prices of varieties and qualities transacted, total
arrivals and dispatches with destination, marketing costs
and margins, etc.;
Contd…
Objectives
(c) Infrastructure related information comprising facilities
and services available to the farmers with regard to
storage and warehousing, cold storage, direct
markets, contract farming, buy-back arrangements,
grading, re-handling and repacking etc.; and
(d) Promotion related information covering accepted
standards and grades, labelling, sanitary and phytosanitary requirements, pledge finance, marketing
credit and new opportunities available in respect of
better marketing;
Contd…
Objectives
•
To sensitize and orient farmers to respond to new
challenges in agricultural marketing by using ICT as
a vehicle of extension.
•
To improve efficiency in agricultural marketing
through regular training and extension for reaching
region-specific farmers in their own language.
•
To provide assistance for marketing research to
generate marketing information for its dissemination
to farmers and other marketing functionaries at grassroot level to create an ambience of good marketing
practices in the country.
Agriculture-Marketing Infrastructure
Principal Market Yards:
Sub-Market Yards :
Purchase Centres :
Fruit & Vegetable Markets :
Fodder Markets :
Special Markets –Wool :
Cotton Markets
Fish Markets
106
178
187
30
25
1
33
3
Present Implementation Status
Phase
No. of Agmarknet
Nodes
No. of Officials
Trained
I
11
20
II
25
26
III
0
0
IV
72
150
V
(Sub-Yards) 25
50
VI
0
0
19
0
152
246
VII
TOTAL
(New G.Mkts)
Functioning Status Available: 128
Average Reporting %:
76
Temporarily non-functioning APMCs
•
•
•
•
•
Due to Computer M/C:
Due to UPS:
Due to Internet Connectivity:
Due to Agmarknet Software:
Due to non-availability of Operators:
1
0
21
6
0
…As on Feb 2010
Reports on prices & arrivals
• Commodity-wise, Market-wise Daily Report
• Market-wise, Commodity-wise Daily Report
• Market-wise Daily Report for Specific Commodity
• Commodity Prices during last week
• Market-wise Prices during last week
• Commodity Transactions Below MSP
• Commodity-wise, Market-wise Daily Report for a State
• Date wise Prices for Specified commodity
• State wise, Market-wise, Commodity-wise Daily Report
Sample report generation
Sample report generation
Sample report generation
Sample report generation
Sample report generation
Selection of parameters
Sample report
Performance reporting
Agmarknet portal access points
• From any internet point using the url
http://agmarknet.nic.in
• Agmarknet centres in Mandies
• Nearest Kisan Call Centres
• Nearest CSCs
• Nearest KVKs
• Any cyber cafe etc
How Agmarknet portal works
• All APMCs have been equipped with a computer
machine loaded with
 Windows OS
 Agmarknet Software
 Internet connectivity
• Software operations trained computer operator
feeds commodities’ data of daily prices & arrivals
• Automatic Data transmission to the central server
• Updation of centralized database automatically
• Updated information is available and accessible
through http://agmarknet.nic.in portal
Overview of key contents
• Broadly, the Agmarknet portal includes following
−Prices and Arrivals (Daily Max, Min, Modal,
MSP; Weekly/ monthly prices/arrivals trends;
Future prices from 3 National commodity
exchanges, Export/Import of Agricultural
commodities)
−Grades and Standards (AGMARK, CODEX,PFA
Act and Rules)
−Commodity Profiles (Paddy/Rice, Bengal Gram,
Mustard-Rapeseed, Red Gram, Soybean, Wheat,
Groundnut, Sunflower, Black Gram, Sesame,
Green Gram, Potato, Maize, Jowar, Cotton, ...
Other commodities in progress)
Overview of key contents
−Market Profiles (Contact details, rail/road
connectivity, market charges, infrastructure
facilities, revenue etc.)
−Other Reports (Best Marketing Practices, Market
Directory, Scheme Guidelines, DPRs of Terminal
Markets etc.)
−GIS based Atlas
−Research Studies
−List of companies involved in Contract Farming
Benefits of AGMARKNET
−Knowledge of rates of mandies where farmers
wants to sell produces before leaving home
−Farmer gets best prices of their produces
−Decision support system for farmers that where to
sell their produce
−Increased transparency in the mandi procurement
system
−Availability of data for trend analysis
−Market rates in local language
AGMARKNET Features
Market Bulletins
Reports available
- Daily Market Bulletins
- Prices prevailed during previous week
- Prices of specified commodity
- Reports on commodities being transacted
below MSP
AGMARKNET Features
Statistical and Monitoring Reports
 Provides State wise, District wise, Market wise,
Weekly,
Monthly
arrivals
and
prices
information of the agricultural commodities
 Reports for analyzing and comparing the
prices prevailing in (i) four metros, (ii) the top
five states in the terms of arrivals etc. Reports
available in tabular as well as graphical
formats.
AGMARKNET Features
 Monitoring System for below MSP
transactions
 To monitor transactions below MSP,
interface has been developed for markets to
enter the reasons.
 Report can be generated to view reasons for
transactions below MSP Being monitored
at Secretary level
AGMARKNET Features
Local Languages
Information on portal is available in 12
languages i.e. English, Hindi, Punjabi,
Marathi, Bengali, Assamese, Tamil, Oriya,
Kannada, Malayalam Gujarati and Telugu.
AGMARKNET Features
Market Profile and Atlas
Includes market information on
 General Information
 Administration
 Rail/Road Connectivity
 Market Area
 Arrivals & Dispatches
 Licensed Functionaries
 Market functionaries
 Traditional methods
 Transportation
 Storage
 Availability of facilities & services
 Market charges and Financial position
AGMARKNET portal Static Content
 Research Grades and Standards
 Standardization and Grading aspects of agricultural products: AGMARK
standards, Codex Standards, PFA Act and Rules
 Commodity Profiles
 Paddy / Rice, Bengal Gram, Red Gram, Mustard – Rapeseed, Mushroom,
Soybean, Wheat, Groundnut, Sunflower, Black Gram, Sesame, Green
Gram, Potato, Maize, Jowar, Cotton, fruits and other vegetables.
 Market Directory
 State wise Market Directory
 Contract Farming
 List of Private Sector Companies involved in Contract Farming in India
 Food Outlook – FAO
 “Food Outlook” provides analysis global perspective on the production,
stocks and trade of cereals and other basic food commodities
Contd/…
AGMARKNET portal Static Content
 Market Research Studies conducted by DMI
 Working of Livestock Exchange Markets, Post-Harvest Management of
Mushrooms with Special reference to Himachal Pradesh , Abstract Of Report on
Marketable Surplus and Post Harvest Losses of Food grains in India, w.r.t. Ragi,
Green Gram (Moong), Red Gram, Paddy, Bangal Gram in India 2002
Agricultural Marketing Boards/Directorates
 Linked to websites of State Agricultural Marketing Boards and Directorates and
several other agricultural marketing related agencies in public and private
domain (NHB, APEDA, NIAM, NAFED, Kisan Krishiworld, AgriWatch,
Commodity Exchanges etc)
DMI Schemes
 Marketing Infrastructure, Grading and Standardisation, Rural Godowns, MRIN –
Operational Guidelines and progress of schemes.
Associated Challenges & roll-out issues
 Markets in remote rural areas, erratic power
supply, non-availability of
infrastructure,
frequent transfers of market personnel trained
for reporting data, non-transparent auctions in
markets
 Inconsistent reporting and data quality issues in
certain cases. Because of multi-layered system,
Ownership by States not by default; Constant
monitoring and persuasion at various levels
needed in present system to ensure regular,
reliable and consistent information flow as
Agricultural markets are autonomous bodies.
Contd/…
Associated Challenges & roll-out issues
 The translation of contents of portal into
regional languages for the benefit of the farmers
and its updation
 Lower Dissemination/Accessibility at grassroots.
Access to information was through internet and,
therefore, There was limited diffusion in rural
areas.
 Data is needed to be regularly analyzed at local
levels to give needed market intelligence to the
farmers and other stakeholders There is need to
publish commodity specific bulletins in the form
of advisories
Contd/…
Associated Challenges & roll-out issues
 Spreading
Community
awareness
among
Farming
 Farmers Advisory Service with the help of SAUs,
other line departments, etc.
Collaboration for wider dissemination
 Doordarshan / Cable TV for dissemination
through program
 BSNL/other operators for dissemination
through mobile phones
 Farmers’ Co-operatives for dissemination
through Information
 FMC for dissemination through display board
being set up by FMC in 500 major markets
 Collaboration with (CSCs)
 Dissemination through KCC,
 KVKs may also explored
Recognition
 Stockholm Challenge 2006 (Finalist)
 Microsoft Award 2006 – A Project of National
Importance
 Skoch Editor’s Choice 2006
 CSI-TCS Award 2004 – Innovative IT Usage
Future course of action
 Organised Agriculture Retail Chain (OARC) for reaping the
Farm-Industry
Linkage:
a
Possibility
through
AGMARKNET Portal;
 “Linking Farmers to Markets”: Appropriate ICT Measures
recommended during the Eleventh Plan, provision of
mobile services for farmers
 Linking weighment systems at Mandies & GPP
availabilities
 Increase of reporting from 76% to 90% then 100%
 Primary Agricultural Cooperative Societies (PACS): A
Pathway for AGMARKNET Portal to Farming Community
of the Country
 Development of Rural Business Hubs in Panchayats – The
Portal shows the way for increasing rural incomes
 AGMARKNET Portal led Extension Services: Role of
Agri-Clinics and Agri-Business Centres
 AGMARKNET Portal: Expansion through National eGovernance Programme (NeGP), 24 services.
National e-Governance Programme in Agriculture (NeGP-A) (22 services)
Providing information/Services on following
1. Service-1 :Information on Quality Pesticides
2. Service-2 :Information on Quality Fertilizers
3. Service-3 :Information on Quality Seeds
4. Service-4 :commodities
5. Service-8 : Providing Information on Soil
Health
6. Service-5 :Information on Crop diseases
7. Service-6 : NeGP-A: Service 6: Providing
information on forecasted weather
8. Service-7 : Providing market information on
prices and arrivals of agricultural related
market information to facilitate farmers get
better prices
9. Service-9 : Providing interaction platform and
interaction on transport services for farmers
and buyers of agricultural produce
10. Service-10 : Providing Information on
Minimum Support Price (MSP) and
Government Procurement Points (GPPs)
11. Service-11 : Providing electronic certification
of imports and exports
12. Service-12 :Information on marketing
infrastructure and Post Harvest facilities
13. Service-13 : Information on storage
infrastructure
14. Service-14 : Monitor the implementation of
schemes / programs
15. Service-15 : Providing training support to
farm schools for adoption of good
agricultural practices
16. Service-16 : Sharing Good Agriculture
Practices with farmers & trainers, and
providing extension support through online
video;
17. Service-17 : Information on Fishery Inputs;
18. Service-18 : Information on Irrigation
infrastructure;
19. (New) Service-19 : Providing Information on
Crops development Programme to increase
production & productivity;
20. (New) Service-20 : Providing Information on
farm Machinery and Implements;
21. (New) Service 21: Providing Information on
Drought related aspects
22. (New) Service 22: Providing Information on
Livestock development
 Automatic Data
Downloading
DMI,
Headquarters
 Data validation
AGMAKRNET
http://agmarknet.nic.in
 Farmers, Traders, Processors
 NGOs, Co-operatives, KVKs etc.
 Database updation
 Crops Directorates/Commodity
Boards
 Trend Analysis
 Researchers, Planners
 Commodity profiles
 Agri-business firms, Banks etc.
 Grades and Standards
etc.
Public Access
Local
News
papers
CSCs
Markets
Notice Board
/ Electronic
Board (In
pipeline)
Mobile
Operators
DMI State
Offices(27)
State Mkts./
Directorates
(50)
Farmers
Network
IFFCO
Kissan Call
Centres
Agri-clinics
IFFCO
Network
Regional Portals
Tele
Centres
IFFCO
TC1
TCn
TC2
Mobile users
farmers
(proposed)
Area
Office
In pipeline
Area
Office
Area
Office
Kiosk
AGMARKNET Deployment Architecture
Farmers
Farming
Community
Farmer – An institution
“Save the Farmer, Save the Farming”
(Slogan enshrined in the Report of National Commission for Farmers)
Thank you…
Strategy Adopted to overcome challenges
(How challenges were overcome)
AGMARKNET Road Show organised by Mr. M. Salim, District Secretary,
Akshaya Project, Malappuram (Kerala) on 27/05/2008 – Sponsored by
the Directorate of Marketing & Intelligence (DMI), Department of
Agriculture & Cooperation, Ministry of Agriculture, New Delhi
Road show covered all agricultural areas in
Malappuram district.
Strategy Adopted to overcome challenges
(How challenges were overcome)