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ISAF Sailing World Cup
Sail Melbourne
12- 18 December 2010
Summary for YA and YV Boards and
YV Staff, Committees & Club Officials
The “new” Sail Melbourne
 December not January
 First round of the ISAF Sailing World Cup
 One venue
 Sandringham Yacht Club
 All Olympic & International Youth & Junior
Classes
Vision
“The pinnacle event in Australian Sailing”
– For sailors – the best competition in the country
– For the sailing community – credible event
attracting the best sailors in the world – providing
the perfect illustration of the Yachting Victoria
Strategy and Pathways
– For the community – sports entertainment
platform a attracting corporate, media and non
sailing public to clubs
Sail Melbourne - an illustration of the
YV & Global Sailing Strategy
• Sailing’s Image
– Presenting the public image of sailing as athletic, youthful, &
a lifestyle sport to widen the demographic appeal
• Supporting the YV Sailing Pathway
– Serves sailors from level 4 (green fleet) to level 10
(Australian Sailing Team) of the YV Sailing Pathway
– Junior, Youth International Pathway Classes to Olympics
– Race Officiating at an International level
• Inclusive
– Paralympic Classes
– All wind based water sports – windsurfing and
kite-boarding
Impact of Major Events and
Participation
Tom Slingsby – ISAF Male Sailor of the Year 2010
“The thing that really made me want to sail was sitting on the rocks at the
2000 Olympics - I went down every day for two weeks to watch the
sailing. I used to sit on Bradley’s Head for five or six hours and just
watch the sailors come right in tacking close to the rocks, and I
remember watching Robert Scheidt and Ben Ainslie sailing for the
Laser Gold Medal and that was the sign that sailing was what I really
wanted to do”.
James Merlino – Minister for Sport &
Recreation - Nov 2010
“ We know there is a direct relationship between major events,
elite performance and the future level of participation.”
Leading Role in Major Series
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ISAF Sailing World Cup
Sail Down Under Series
Yachting Australia Youth Grand Prix (from 2011)
Yachting Victoria Sailing Cup
Key Features for YV Clubs & Officials
• Race Officials Seminar – Monday night
• Club Coaches and Sailing Captains Celebration – Tuesday night
• Official Sailing World Cup Dinner – Tuesday Night
• Media
Profile
– Sport (Raising profile of the sport of sailing and its athletes)
Widening and enhancing the Interest
– General Media
– Lifestyle
• Community engagement and involvement
– Inform – Engage - Educate
Competitor Experience
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Logistics Support Perth - Melbourne
Official Welcome
Welcome Pack,T-shirt & Bib (SWC)
World’s best race management
Competitor Lounge
Competitor Program Experience
Trac Trac / Results/Blogging in Lounge Screens
Presentation
Courtsey Car Service
Homestay
Physiotherapy
Customer Service/Info Desk
Safe Storage Facilities
Volunteer Experience
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Broken into on and off water teams
Communication relating to the event program
Information Sessions & H&S prior to Event
Training for on water team
Event Welcome
Welcome Pack and Uniform
Daily Welcome, Debrief and Thank you drinks
Thank you & BBQ
Sponsor Value
• Government – State & Local
– Economic Impact
– Visitor numbers – now and future tourism
– Destination Marketing Local/National/International
Level
• Commercial
– An initial moderate investment in the events potential
– Hospitality and Entertainment
– Multi dimensional sponsorship platform
Community Experience
• Sunday
• Monday
• Tuesday
SHQ Windsurfing Competition
Variety Schools Program
Variety Schools Program
Official Sailing World Cup Dinner
• Wednesday
• Thursday
• Saturday
Ladies Day in aid of OCRF
Corporate Day
Medal Races
Marine Driven Family Day
Kite boarding State Titles
Podium Presentation
Lifestyle Party
Entries
BOATS
Olympic
Invited
Total
Plan
150
150
300
Budget
220
140
360
Forecast
260
140
400
Financials -2010 - $000
INCOME
Entry Fees
Sponsors
Grants
Logistics
Hospitality
VIP
Total
Plan
60
85
200
0
27
345
Budget
66.5
115
180
23
27
10
422
Forecast
66.5
113
180
20
20
10
410
Future
Establishing strong relationships with
 ISAF – Olympic Commission
 Federal Government
 State Government
 Strategy
 Build sustainability through corporate and
community support
 Increase relevance to Asia Pacific and Oceana
What’s in it for sailing in Victoria
• One of two major sailing events in an Event
driven state
• YV Strategy – live
• Pathway – Participation to Performance
• Officials – world class
• Media Profile – youthful, open, accessible
• Ultimately self funding
• Strong Brand Value
What is asked of you ?
• Promote the event strategy and relevance widely
• Take advantage of the opportunity it provides
– For your sailors
– For race officials
– For the promotion of sailing to your community
• Bring colleagues, family and friends to the key
activities
– Tuesday night dinner
– Saturday – Finals and public day
Thank You
• To the many clubs and volunteers who are
involved already
• For having the interest to view this
presentation