Transcript Slide 1

infinite insights, infinite possibilities
Emerging Market Specialist
BRIC Capabilities Presentation
2010
a Cross-Tab subsidiary company
Borderless Access : Quick Glance
• Emerging market specialist with decade
long experience in building & maintaining
online panels
• The first and most prominent online
research company in Asia
• Proprietary online panels in Brazil, Russia,
India and China (BRIC)
• Established network of online panel
providers in over 65 countries with access to
over 60 million individuals
Professional Memberships & Affiliations
• High Customer Satisfaction leading to 95%
repeat business
• Strong technology orientation towards
capability in innovative online research
solutions customized to client needs
• Awarded Grand Mean Project Certification
from Sample Source Auditors (Mktg Inc.) for
exceeding their quality parameters as a
sample source that does not exhibit outlier
characteristics
Awards & Certifications
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Borderless Access Reach - Proprietary + Partner Panels
Proprietary Panels
Partner Panels
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Borderless Access Online Panel Expertise
• Best in class recruitment process
• Borderless Access (Earlier Cross-Tab
• Expert staff to manage desk
Panels) pioneered online market
research to support market learning
research in India and was one of the
• Refresh panellists every 3 months
first research agencies in Asia to offer
Accumulated Learning
• Over 25% of panel is less than 12
online market research services
And Best Practices For
months old
• Over the last 10 years we have
Managing Research Only
Panels
conducted:
Extensive
• 5,000+ online projects in India
Experience In
• > 75,000 interviews annually
BA
Online Panels –
Breadth & Depth
• Best in class response rate on a
Wise
Proven Strength In
panel community -30%-40%
Project
• Built custom community panels
• Panel represents 95% of the
Management
in North America, Europe & Asia
internet population.
• Across audiences, consumers to C• Now built & owns proprietary
level
global online panels in
• Project engagements at different
Emerging Economies – Brazil,
levels : standard to ad-hoc, trackers
Russia, India & China
to dip sticks to continuous.
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Our Framework Is Built Around The Consumers’ Point Of View
And touches key phases of the
online research process
Privacy
Engagement
Identity
Validation
Sampling
Methods
Monitoring
Behavior
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Borderless Access Suite of Services
Problem
Definition
Research
Design
Sample Acquisition
Access
Panel
Creation
Custom
Panel
Creation
Best In Class
Services for Quality
Online Sample
Data
Analysis
Reporting
Desk
Research to
ensure right
sample is
picked
Survey
Programming
& Data
Analysis
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Borderless Access: Proprietary Panel Size
75,000+
75,000+
Brazil
Russia
250,000+
India
75,000+
China
Panels representative of the key internet demographics of the overall internet
population in each country
2010
•
Grow existing panels to exceed 1 million in size
•
Road Map to develop panels in emerging markets like Mexico,
Argentina , South Africa, Taiwan
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Easy Access to Niche Audience Panels
Borderless Access pioneered development of specialist panels in India which are now available for BRC
countries as well. Each panel’s profiling is mapped to specific dynamics thereby giving us quick access to
reach niche audiences for different verticals.
IT
 We have a strong
IT Panel allowing
clients to target
based on
company
employee size,
number of PC’s,
designation,
occupation,
industry and
annual revenue of
the company
AUTO
 Our Auto Panel is
profiled to allow
clients quick & easy
access to panelists
who own two or
four-wheelers
 The profiling
attributes include
brand of four
wheeler owned,
segmented by –
small, mid-sized,
luxury and SUVs as
well as old/new
purchase
TRAVEL
 This profile helps in
identifying
travelers who often
travel by air for
either business or
leisure purposes
 The same is further
profiled by number
of business /
leisure trips, class
of air travel and
more
MOBILE
 Profiling basis
mobile phone
ownership and
usage is constantly
updated to cater
for today’s evolving
market place
 The profiling
attributes include
mobile brands,
smart phone user
ship, usage etc.
FINANCE
 Profiling on this
aspect allows us to
accurately target
panelists according
to their finance
portrait
 This segment can be
targeted by decision
making criteria,
online banking
usage, financial
products owned
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Borderless Access: Assurance To Quality


Panel response quality is the USP of our business
model and we have cultivated a system to ensure
Quality-comes-first
‘Best in class’ recruitment policy
–
Our panel is drawn from multiple sources and are
recruited using a broad array of techniques to select
unique and responsive members
–
Our recruitment is by-invitation only; from an array of
more then 1000+ targeted affiliate sites
–

All members have double-opted in our panel
Legitimate respondents
–
–

Panelists Rejected on Standard Quality
Tests
Validation checks run periodically on the respondent’s
historical data to find anomalies and validate their
responses, ensuring that the panelists are who they say
they are
Survey frequency controls to limit the number of surveys
any respondent receives , thus abstaining a respondent
from becoming a “professional survey taker”
30%
30%
25%
20%
10%
15%
10%
5%
0%
Borderless AccessQ Scale
Others
Digital Fingerprinting Tool
–
Proprietary digital fingerprinting tool to help improve the
data quality by accurately identifying and flagging
duplicate survey respondents
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Panel Management Platform

We possess deep experience of all the online research software tools. In-fact,
we are licensee to multiple tools - from basic to enterprise level - Confirmit,
NEBU, NetMR, QuestionPro etc.

There is an established, systemic, documented process to ensure error-free
programming.

Our hosting servers confirm to 99.99% uptime standards.

Our panel management tool Dub Knowledge is hosted by NEBU in a secure &
safe environment with continuous and adequate back-ups of the data.

Functionally, NEBU helps in the following manner to ensure the appropriate
management of our panelists -

NEBU captures information like participation history, date of entry, source etc.
We maintain such records for internal analysis of respondent activity.

Inactive panellists are periodically phased out of receiving surveys

Similarly active survey takers are moved to a "cool off" area and are not
invited for surveys for at least a month or more.
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Personalized Account Management

SPOC (single point of contact) for all engagements including project bid, project launch, execution, feasibility &
testing

24 hour coverage for all working days (Monday – Friday). Additional coverage on holidays and weekends (on
request)

3600 review feedback captured proactively from Client and key stakeholders
Dedicated Team Structure
YOU
Account Lead
Client
Servicing Lead
(SPOC offering dedicated
support for all account
management needs) India
(Level 1 escalation
point) US
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Senior Account
Executive
(Responsible for bidding &
project feasibility) India
Project
Manager
(Manage execution of
projects) India
Borderless Best Practices
Recruitment from representative
sources including top domains
Multi modal verification for every
panelist
Digital Fingerprinting
Internal processes audited by one of
‘The Big Four’ accountancy &
consultancy services firms
Multimodal & customized panelist
preferred & guaranteed incentive
system
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Snapshot of our Clients
& many more…..
& many more…..
infinite insights, infinite possibilities
infinite insights, infinite possibilities
Thank You