RADIO CLYDE

RAJAR Q3 2014

RADIO CLYDE

■ ■ Clyde 1’s core audience is 25-44 year olds, playing more hit music; bringing the ■ biggest music events to Glasgow and providing unrivalled news & sports coverage and local information ■ In terms of weekly Reach; Clyde 1 is the market leading radio station, in Glasgow and the West with 496,000 weekly listeners.

Listeners to Radio Clyde are tuning-in on average for 8.1 hours across the week ■ ■ Clyde 2’s core audience is 35-54 year olds with an eclectic mix of music ranging from new releases and the best of the current chart, right through to great ■ songs from years gone by.

81% of Radio Clyde’s listeners, a massive 463,000, are classed as the main shopper in their household and therefore control the purse-strings Radio Clyde reaches out to more listeners in Glasgow and the West than any other commercial broadcasting company.

Source: RAJAR 2014 Q3 based on the Clyde 1 TSA Radio Clyde (Bauer Glasgow) is the combined figures of Clyde 1 and 2 *some stations do not cover the whole of the TSA 3

THE TRANSMISSION AREA

N.B. Radio Clyde is made up of Clyde 1 and Clyde 2

COMPETITORS

WEEKLY REACH

Total Radio Clyde Clyde 1 BBC Radio 2 Capital FM Scotland* BBC Radio Scotland Heart Scotland* Smooth Radio Scotland BBC Radio 1 Radio 4 talkSport Classic FM Clyde 2 XFM Scotland* Absolute National 39 000 33 000 372 000 358 000 357 000 320 000 314 000 264 000 197 000 159 000 146 000 126 000 570 000 496 000 5 Source: RAJAR 2014 Q3 based on the Clyde 1 TSA Radio Clyde (Bauer Glasgow) is the combined figures of Clyde 1 and 2 *some stations do not cover the whole of the TSA

COMMERCIAL MARKET SHARE

CLYDE 1 TSA SHARE OF HOURS (%) COMMERCIAL RADIO LISTENING

16% 9% 5% 7% 1% 13% 25% 12% 1% 11%

Total Clyde Heart Scotland* XFM Scotland* Capital FM Scotland* Smooth Radio Scotland Absolute Radio National talkSPORT Classic FM Other Local Commercial Other Commercial 6 Source: RAJAR 2014 Q3 based on the Clyde 1 TSA Radio Clyde (Bauer Glasgow) is the combined figures of Clyde 1 and 2 *some stations do not cover the whole of the TSA

TOTAL RADIO CLYDE

570,000 WEEKLY LISTENERS

TOTAL CLYDE REACHES …

• • •

256,000 ABC1 LISTENERS 314,000 C2DE LISTENERS 463,000 MAIN SHOPPERS

116 000 96 000 106 000 106 000 89 000 57 000

46%

Men Women

54%

7

15-24 25-34 35-44 45-54 55-64 65+

Source: RAJAR 2014 Q3 based on the Clyde1 TSA Radio Clyde is the combined figures of Clyde 1 & Clyde 2

CLYDE 1

496,000 WEEKLY LISTENERS

CLYDE 1 REACHES…

• • •

226,000 ABC1 LISTENERS 270,000 C2DE LISTENERS 396,000 MAIN SHOPPERS

115 000 94 000 104 000 98 000 54 000 32 000

15-24 25-34 35-44 45-54 55-64 65+ 53%

Men Women

47%

8 Source: RAJAR 2014 Q3 based on the Clyde 1 TSA

CLYDE 2

126,000 WEEKLY LISTENERS

CLYDE 2 REACHES…

• • •

50,000 ABC1 LISTENERS 76,000 C2DE LISTENERS 107,000 MAIN SHOPPERS

17 000 18 000 21 000 42 000 28 000

54% 15-34 35-44 45-54 55-64 65+

Source: RAJAR 2014 Q3 based on the Clyde 1 TSA Men Women

46%

9

CLYDE 1 WEEKDAY SCHEDULE

10 ■ ■ Bowie at Breakfast Knoxy ■ ■ Clyde 1 Drive Super Scoreboard ■ ■ IN:Demand Late Night 6am-10am 10am-2pm 3pm-6pm 6pm-8pm 8pm-10pm 10pm-1am