Transcript clyde 2 - Bauer Media
RADIO CLYDE
RAJAR Q3 2014
RADIO CLYDE
■ ■ Clyde 1’s core audience is 25-44 year olds, playing more hit music; bringing the ■ biggest music events to Glasgow and providing unrivalled news & sports coverage and local information ■ In terms of weekly Reach; Clyde 1 is the market leading radio station, in Glasgow and the West with 496,000 weekly listeners.
Listeners to Radio Clyde are tuning-in on average for 8.1 hours across the week ■ ■ Clyde 2’s core audience is 35-54 year olds with an eclectic mix of music ranging from new releases and the best of the current chart, right through to great ■ songs from years gone by.
81% of Radio Clyde’s listeners, a massive 463,000, are classed as the main shopper in their household and therefore control the purse-strings Radio Clyde reaches out to more listeners in Glasgow and the West than any other commercial broadcasting company.
Source: RAJAR 2014 Q3 based on the Clyde 1 TSA Radio Clyde (Bauer Glasgow) is the combined figures of Clyde 1 and 2 *some stations do not cover the whole of the TSA 3
THE TRANSMISSION AREA
N.B. Radio Clyde is made up of Clyde 1 and Clyde 2
COMPETITORS
WEEKLY REACH
Total Radio Clyde Clyde 1 BBC Radio 2 Capital FM Scotland* BBC Radio Scotland Heart Scotland* Smooth Radio Scotland BBC Radio 1 Radio 4 talkSport Classic FM Clyde 2 XFM Scotland* Absolute National 39 000 33 000 372 000 358 000 357 000 320 000 314 000 264 000 197 000 159 000 146 000 126 000 570 000 496 000 5 Source: RAJAR 2014 Q3 based on the Clyde 1 TSA Radio Clyde (Bauer Glasgow) is the combined figures of Clyde 1 and 2 *some stations do not cover the whole of the TSA
COMMERCIAL MARKET SHARE
CLYDE 1 TSA SHARE OF HOURS (%) COMMERCIAL RADIO LISTENING
16% 9% 5% 7% 1% 13% 25% 12% 1% 11%
Total Clyde Heart Scotland* XFM Scotland* Capital FM Scotland* Smooth Radio Scotland Absolute Radio National talkSPORT Classic FM Other Local Commercial Other Commercial 6 Source: RAJAR 2014 Q3 based on the Clyde 1 TSA Radio Clyde (Bauer Glasgow) is the combined figures of Clyde 1 and 2 *some stations do not cover the whole of the TSA
TOTAL RADIO CLYDE
570,000 WEEKLY LISTENERS
TOTAL CLYDE REACHES …
• • •
256,000 ABC1 LISTENERS 314,000 C2DE LISTENERS 463,000 MAIN SHOPPERS
116 000 96 000 106 000 106 000 89 000 57 000
46%
Men Women
54%
7
15-24 25-34 35-44 45-54 55-64 65+
Source: RAJAR 2014 Q3 based on the Clyde1 TSA Radio Clyde is the combined figures of Clyde 1 & Clyde 2
CLYDE 1
496,000 WEEKLY LISTENERS
CLYDE 1 REACHES…
• • •
226,000 ABC1 LISTENERS 270,000 C2DE LISTENERS 396,000 MAIN SHOPPERS
115 000 94 000 104 000 98 000 54 000 32 000
15-24 25-34 35-44 45-54 55-64 65+ 53%
Men Women
47%
8 Source: RAJAR 2014 Q3 based on the Clyde 1 TSA
CLYDE 2
126,000 WEEKLY LISTENERS
CLYDE 2 REACHES…
• • •
50,000 ABC1 LISTENERS 76,000 C2DE LISTENERS 107,000 MAIN SHOPPERS
17 000 18 000 21 000 42 000 28 000
54% 15-34 35-44 45-54 55-64 65+
Source: RAJAR 2014 Q3 based on the Clyde 1 TSA Men Women
46%
9
CLYDE 1 WEEKDAY SCHEDULE
10 ■ ■ Bowie at Breakfast Knoxy ■ ■ Clyde 1 Drive Super Scoreboard ■ ■ IN:Demand Late Night 6am-10am 10am-2pm 3pm-6pm 6pm-8pm 8pm-10pm 10pm-1am