Transcript Mattel - 16aia

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TNC’S
THE GOOD
AND THE
BAD
Mattel
By Adeeba Ahmad and April Jane Palencia
9D
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Mattel is Born
Harold ‘Matt’ Matson and Elliot and Ruth
Handler created the company Mattel in a
garage workshop in California, in the year
1945.
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Brand Produce
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Barbie
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Hot Wheels
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He-Man and the Masters of the
Universe
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See N’ Say
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Mattel Headquarters
Mattel’s first headquarters were in a a small garage shop in Southern
California, in the year 1945. In 1948, headquarters is moved to Hawthorne,
California. However, its base headquarters are now located in El Segundo,
California.
+ Mattel International Headquarters
Mattel is an international brand, and has several headquarters in many
countries, such as:
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Australia
o Spain
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Canada
o Germany
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France
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Netherlands, Denmark and Belgium
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Mattel Operations Asia
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Mattel Shenshen China
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Mexico
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Italy
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UK and Eastern Europe
o Poland
o Brazil
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Mattel Production
Sites
Mattel has many production sites all
over the world.
Production sites in Bangkok and
Shanghai are under the jurisdiction of
Tyco, and tha manufacturing of
Matchbox toys are split between the
two factories.
Mattel’s products are currently
produced in China, Indonesia,
Thailand, Malaysia, and Mexico
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Mattel’s Main Factory
Mattel’s Main factory is in Indonesia. From there it exports all over the world, to branches
in North and South America, Europe, the Asia Pacific.
+ The Use of Technology
To sell their products Mattel uses online shops where you can order their products and tell them to
ship it to your home, they also have a physical copy of their products, which are in magazines and
catalogues. Mattel also uses TV commercials, which shows kids how the toy works with music and
color. Online game sites are also used, where they advertise new Barbie’s, Barbie movies and have
Barbie games for kids.
+ Why is Mattel successful?
One reason why Mattel is so successful, is because they are one of the oldest pioneers in the toy industry. Because of
this, they have a certain prestige and respect by other companies and customers alike. Mattel has created many
successful toy brands, such as Barbie and Hot Wheels, which have taken the world by storm, the toys they make being
loved by boys and girls alike. Mattel also tends to follow trends, which has helped them stay successful for so long.
Mattel also has many ties with other companies, such as Bandai and Fisher-price. Through these companies, they can
continue to strategic alliances with other companies as well.
Mattel’s toys are creative and innovative, attracting customers of all ethnicities.
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Bibliography
PHOTOS
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"Oops! Something Went Wrong! Please Try Again!"
Polly Pocket. Mattel Inc., 2012. Web. 27 Sept. 2012.
<http://www.pollypocket.com/enus/Error/Http404?referringPage=http://www.pollypoc
ket.com/home.aspx>.
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Brown, Phil. "Legendary in Talks to Acquire HOT
WHEELS Movie Rights from Mattel." Hot Wheels Movie
Rights. TopLINGO, 16 June 2011. Web. 27 Sept. 2012.
<http://collider.com/legendary-pictures-hot-wheelsmattel/96898/>.
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Hunter, Robin. "The Barbie Factor and Why We Feel
Bad about Our Bodies." How to Become a Professional
Knitter. Blogspot, 16 Mar. 2011. Web. 29 Sept. 2012.
<http://knittingrobin.blogspot.com/2011/03/barbiefactor-and-why-we-feel-bad-about.html>.
"See 'N Say." Collect Toys. T. Dewayne Frye., n.d. Web.
29 Sept. 2012. <http://www.collecttoys.net/1960sToys/see-n-say.php>.
PHOTOS
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"He-Man! | This Used to Be My Favorite Toy #6."
TOYSPEDIA. Blogspot, 20 Jan. 2011. Web. 29 Sept.
2012. http://toyspedia.blogspot.com/2011/01/he-manthis-used-to-be-my-favorite-toy.html
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"Ruth Handler - Mosko." Barbie List Holland.
Wordpress, 3 May 2007. Web. 29 Sept. 2012.
<http://barbielistholland.wordpress.com/2007/05/03/r
uth-handler-nov-04-1916-apr-27-2002/>.
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Weismann, Brad. "Elliot Handler." The Obit Patrol.
Blogspot, 24 July 2011. Web. 29 Sept. 2012.
http://obitpatrol.blogspot.com/2011/07/elliothandler.html.
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"BARBIE – THE FIRST EVER TV COMMERCIAL IN 1959!"
UFunk. UFunk.net, n.d. Web. 29 Sept. 2012.
<www.ufunk.net/en/insolite/barbie-la-toute-premièrepublicité-télévisée-en-1959>.
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Bibliography
PHOTOS
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Palmeri, Christopher. "What Went Wrong at Mattel." MSNBC.
NBCNews.com, 15 Aug. 2007. Web. 02 Oct. 2012.
<http://www.msnbc.msn.com/id/20280881/ns/businessus_business/t/what-went-wrong-mattel/>.
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Jelson25. "File:Aerial Mattel Headquarters El Segundo May
2012.JPG." Wikipedia. N.p., 26 May 2012. Web. 2 Oct. 2012.
<http://en.wikipedia.org/wiki/File:Aerial_Mattel_Headquart
ers_El_Segundo_May_2012.JPG>.
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"Hot Wheels Car Covered in Swarovski Diamonds: $140,000."
Dooby Brain. N.p., 25 Feb. 2008. Web. 29 Sept. 2012.
<http://www.doobybrain.com/2008/02/25/hot-wheels-carcovered-in-swarovski-diamonds-140000/>.
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Metroxing. "Disney Pixar CARS: Petersen Museum Exhibit
Opens (Update Pixar Artists Talk)." Two A Day. Wordpress,
7
May
2008.
Web.
02
Oct.
2012.
<http://2aday.wordpress.com/2008/05/07/disney-pixarcars-petersen-museum-exhibit-opens/>. "Mattel Debuts New
Black and White Bathing Suit Barbie." Mattel Debuts New
Black and White Bathing Suit Barbie. Writers Write Inc., 9
Mar.
2009.
Web.
03
Oct.
2012.
<http://www.shoppingblog.com/blog/309096>.
PHOTOS
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"Comments." Fark. Fark Inc., n.d. Web. 03 Oct. 2012.
<http://www.fark.com/comments/6801352/73558555>.
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"Resources For Kids - Kidsfreesouls: Newspaper for
Kids." Resources For Kids - Kidsfreesouls: Newspaper
for Kids. N.p., n.d. Web. 03 Oct. 2012.
<http://www.kidsfreesouls.com/resources.htm>.
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"APP Customer: Mattel." Greenpeace. Greenpeace,
n.d.
Web.
03
Oct.
2012.
<http://www.greenpeace.org/usa/en/campaigns/fores
ts/app/toys/sector/mattel/>.
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Bibliography
WEBSITES
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"Mattel Inc. - Privacy Policy." Mattel. Mattel Inc., Nov.
2011.
Web.
03
Oct.
2012.
<http://corporate.mattel.com/privacy-policy.aspx>.
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Barad, Jill. "Mattel, Inc: Vendor Operations in Asia."
Tuck School of Business Dartmouth. Mattel Inc., n.d.
Web.
3
Oct.
2012.
<http://mba.tuck.dartmouth.edu/pdf/2002-10013.pdf>.
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BarbieCollectors.
"1959
First
EVER
Barbie
Commercial." YouTube. YouTube, 21 May 2007. Web.
03 Oct. 2012. <http://www.youtube.com/watch?v=h8avPUxyno>.
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"Mattel Inc. - Our Toys." Mattel Inc. - Our Toys. N.p.,
n.d.
Web.
03
Oct.
2012.
<http://corporate.mattel.com/our-toys/default.aspx>.
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Barad, Jill. "Mattel, Inc: Vendor Operations in Asia."
MBA Tuck Dartmouth. Tuck School of Business at
Dartmouth,
n.d.
Web.
3
Oct.
2012.
<http://mba.tuck.dartmouth.edu/pdf/2002-10013.pdf>.
WEBSITES
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"Mattel History." Corporate Mattel. Mattel Inc., 2001.
Web.
29
Sept.
2012.
<http://corporate.mattel.com/aboutus/history/mattel_history.pdf>.
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"About Us - History." Mattel. Mattel Inc., 2012. Web. 29
Sept.
2012.
http://corporate.mattel.com/aboutus/history/default.aspx
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"International Career Locations." Mattel. Mattel Inc.,
n.d.
Web.
02
Oct.
2012.
<http://corporate.mattel.com/careers/work/internatio
nal.aspx>.
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"Business Strategies of World's Successful Companies:
Mattel Inc.'s Winning Business Strategies." Success
Principles Online. Success Principles Online, n.d. Web.
02
Oct.
2012.
<http://www.successprinciplesonline.com/businessstrategies/business-strategies-of-world%E2%80%99ssuccessful-companies-mattel-inc%E2%80%99swinning-business-strategies/18.htm>.
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Bibliography
WEBSITES
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"Mattel (MAT)." Manufacturing and Materials for. N.p.,
24
Feb.
2010.
Web.
03
Oct.
2012.
<http://www.wikinvest.com/stock/Mattel_(MAT)/Manu
facturing_Materials>.