Transcript Smokers never win - Lincoln County Schools

Smokers never win
BY: MCKENZIE HOUNSHELL
Background Information
 Time
of day: At night to make it gloomy.
 Purpose:
smoke.
 Title
To persuade individuals not to
analysis: If you choose to smoke you
lose in every way. You lose time off your
life and you can’t partake in a lot of
physical activity.
Audience

Who is the intended audience of this
advertisement?

Who does it appeal most to?

The intended audience is any group of people.
This is used to persuade people not to smoke
and others to quit smoking.

This advertisement appeals most to teenagers
that can be influenced through peer pressure
and any adult.
Point of view/intention
What is the point of view of this advertisement?
 What is the intention of this advertisement?
 The point of view of this advertisement is a nonsmoker. They are trying to tell how bad smoking
can be.
 The intention of this is to show that smoking can
be harmful to your health and life.

Techniques


What techniques are used in this advertisement?
The techniques used are:
i.
A game of hangman played on a black
background with white writing.
ii.
The game is composed of cigarettes and cigarette
buds.
There is a stick person completely filled out before
smoking is spelled out completely showing that a
smokers life is short.
iii.
Composition Factors

Is the light in the advertisement natural or
artificial?

I believe the light is artificial to create a gloomy
atmosphere for a touchy subject.

What colors are in the advertisement?

The colors are black, gray, white, and orange.
These colors also allow for a gloomy
atmosphere. White and orange are used to
stand out against the background.
Appeals

How does this advertisement appeal to ethos?

This advertisement appeals to ethos because
many people smoke and once they see the
effects they realize that smoking is not worth
losing their life for.

How does this advertisement appeal to logos?

This appeals to logos by the audience knowing
that death is a real consequence of smoking.
Sources

“15 Powerful Anti-smoking Ads.” Toxel. N.P. 7th
January, 2011. Web. 17th February, 2013.
http://www.toxel.com/inspiration/2011/01/07/15powerful-anti-smoking-ads/