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www.BitcoinChaser.com The Opportunity as a Bitcoin Gambling Affiliate My Experience in an Emerging Market www.BitcoinChaser.com WHO AM I? • Marc Kenigsberg • 15 years gambling experience • Some of the world’s biggest brands • Affiliate in Finance and Bitcoin The Opportunity as a Bitcoin Gambling Affiliate – BitcoinConf Prague 2015 www.BitcoinChaser.com www.BitcoinChaser.com ONLINE GAMBLING • Gambling represents one of the largest sectors online by revenue • Affiliates are one of the largest traffic sources • Over $10 Million a month paid in affiliate commission The Opportunity as a Bitcoin Gambling Affiliate – BitcoinConf Prague 2015 www.BitcoinChaser.com www.BitcoinChaser.com BITCOIN AND GAMBLING • Largest market segment by transactions • Over $1 Billion wagered • 19 of 20 most active addresses are gambling sites • 65 of 100 most active addresses are gambling sites • Dice is the biggest gambling vertical, then casino • Includes casino, poker, sports, lottery, dice, binary options and casual games The Opportunity as a Bitcoin Gambling Affiliate – BitcoinConf Prague 2015 www.BitcoinChaser.com www.BitcoinChaser.com WORKING WITH BITCOIN CASINOS • I started in 2013 • In 2013 less than 100 total sites • Today more than 100 casinos alone • Sites were clumsy and had very few games • Limited support • Today there are large operations • Sites are slick and full featured The Opportunity as a Bitcoin Gambling Affiliate – BitcoinConf Prague 2015 www.BitcoinChaser.com www.BitcoinChaser.com WORKING WITH BITCOIN CASINOS • Compete with online casinos • Offer loyalty programs • 24/7 multi-lingual support • 100’s of games available • Relationships with major brands and providers • Softswiss leading the way The Opportunity as a Bitcoin Gambling Affiliate – BitcoinConf Prague 2015 www.BitcoinChaser.com www.BitcoinChaser.com AFFILIATE OPPORTUNITY • Rapid growth market • Worldwide players accepted • Search rankings are attainable • Many channels not being used • Not many big affiliates • No CPA yet The Opportunity as a Bitcoin Gambling Affiliate – BitcoinConf Prague 2015 www.BitcoinChaser.com www.BitcoinChaser.com Focus: Top 10 Affiliates The Market Today The Opportunity as a Bitcoin Gambling Affiliate – BitcoinConf Prague 2015 www.BitcoinChaser.com www.BitcoinChaser.com Reviews and wall of nearly every bitcoin gambling site. Good reference point. The Opportunity as a Bitcoin Gambling Affiliate – BitcoinConf Prague 2015 www.BitcoinChaser.com www.BitcoinChaser.com Objective reviews and ratings. Part of network of sites for casinos, sportsbooks, poker, dice, binary options. The Opportunity as a Bitcoin Gambling Affiliate – BitcoinConf Prague 2015 www.BitcoinChaser.com www.BitcoinChaser.com Strong aesthetically, constantly changing table for good idea of bitcoin casino rankings. Up to date on current bitcoin and bitcoin gambling news. The Opportunity as a Bitcoin Gambling Affiliate – BitcoinConf Prague 2015 www.BitcoinChaser.com www.BitcoinChaser.com Very strong in terms of content and search. The Opportunity as a Bitcoin Gambling Affiliate – BitcoinConf Prague 2015 www.BitcoinChaser.com www.BitcoinChaser.com Very concise - top 3 for casino, sports, dice. All about the rankings. The Opportunity as a Bitcoin Gambling Affiliate – BitcoinConf Prague 2015 www.BitcoinChaser.com www.BitcoinChaser.com Very content strong. Top bitcoin gambling affiliate. The Opportunity as a Bitcoin Gambling Affiliate – BitcoinConf Prague 2015 www.BitcoinChaser.com www.BitcoinChaser.com Strong in gambling space, moving towards BTC education, news, etc. The Opportunity as a Bitcoin Gambling Affiliate – BitcoinConf Prague 2015 www.BitcoinChaser.com www.BitcoinChaser.com Reviews branch out beyond the top casino sites. Includes sites like minesweepers, slots, etc. The Opportunity as a Bitcoin Gambling Affiliate – BitcoinConf Prague 2015 www.BitcoinChaser.com www.BitcoinChaser.com In-depth reviews covering every vertical of bitcoin casino sites, including different cryptocurrencies. The Opportunity as a Bitcoin Gambling Affiliate – BitcoinConf Prague 2015 www.BitcoinChaser.com www.BitcoinChaser.com New site with very informative reviews. Not afraid to say when they don’t know something. The Opportunity as a Bitcoin Gambling Affiliate – BitcoinConf Prague 2015 www.BitcoinChaser.com www.BitcoinChaser.com TOP 10 AFFILIATE SUMMARY • Median Alexa rankings already well under 1 Million • Only 2 affiliates under 500k • Bitcoingg • BitcoinChaser The Opportunity as a Bitcoin Gambling Affiliate – BitcoinConf Prague 2015 www.BitcoinChaser.com www.BitcoinChaser.com TOP 10 AFFILIATE SUMMARY Based on Similiarweb the top 10 affiliates sites already represent almost 100k monthly visits The Opportunity as a Bitcoin Gambling Affiliate – BitcoinConf Prague 2015 www.BitcoinChaser.com www.BitcoinChaser.com TOP 10 AFFILIATE SUMMARY • Based on SimiliarWeb • Direct and Search traffic represent more than 70% of current traffic • Underutilized channels • Disproportionate channel distribution The Opportunity as a Bitcoin Gambling Affiliate – BitcoinConf Prague 2015 www.BitcoinChaser.com www.BitcoinChaser.com Case Study: BitcoinChaser.com A Market-driven Evolution The Opportunity as a Bitcoin Gambling Affiliate – BitcoinConf Prague 2015 www.BitcoinChaser.com www.BitcoinChaser.com IN THE BEGINNING • Started in 2013 • Basic wordpress installation • Sporadic articles The Opportunity as a Bitcoin Gambling Affiliate – BitcoinConf Prague 2015 www.BitcoinChaser.com www.BitcoinChaser.com HOMEPAGE DECONSTRUCTED The Opportunity as a Bitcoin Gambling Affiliate – BitcoinConf Prague 2015 www.BitcoinChaser.com www.BitcoinChaser.com The Opportunity as a Bitcoin Gambling Affiliate – BitcoinConf Prague 2015 www.BitcoinChaser.com www.BitcoinChaser.com The Opportunity as a Bitcoin Gambling Affiliate – BitcoinConf Prague 2015 www.BitcoinChaser.com www.BitcoinChaser.com INNER PAGES The Opportunity as a Bitcoin Gambling Affiliate – BitcoinConf Prague 2015 www.BitcoinChaser.com www.BitcoinChaser.com Leveraging the Opportunity Next Steps The Opportunity as a Bitcoin Gambling Affiliate – BitcoinConf Prague 2015 www.BitcoinChaser.com www.BitcoinChaser.com OTHER VERTICALS • Gambling is not the only affiliate vertical • Large retailers with established programs • Niches include wine, jewellery, pet supplies • Bitcoin services like mining and wallets • Adoption rates will increase • Represents growth opportunity The Opportunity as a Bitcoin Gambling Affiliate – BitcoinConf Prague 2015 www.BitcoinChaser.com www.BitcoinChaser.com OPERATOR OPPORTUNITY • Market not as saturated as fiat gambling • Low barrier to entry • Low international penetration • Innovations abound • Exit opportunities • Softswiss The Opportunity as a Bitcoin Gambling Affiliate – BitcoinConf Prague 2015 www.BitcoinChaser.com www.BitcoinChaser.com TAKING ADVANTAGE • Time to act is now • Research • Speak to me The Opportunity as a Bitcoin Gambling Affiliate – BitcoinConf Prague 2015 www.BitcoinChaser.com www.BitcoinChaser.com TAKING ADVANTAGE • Time to act is now • Research • Speak to me The Opportunity as a Bitcoin Gambling Affiliate – BitcoinConf Prague 2015 www.BitcoinChaser.com www.BitcoinChaser.com