MISSION:

To provide expert guidance that

inspires people to take charge of their health.

WHAT WE DO:

We offer

health, wellness, and care transparency solutions

that help large organizations with complex populations improve people’s health, productivity, and happiness .

WHS Key Statistics

500 Employees Over 225 Customers

Registered Users:

7.1 million

Activated personal health records:

4.7 million

Completed health assessments:

1.5 million per year

Meaningful Use of Electronic Health Records is a United States National Imperative

This mandate isn’t just about improving care coordination and quality … it is also about patient engagement © WebMD Health Services Group, Inc.

Stage 2 of of the CMS Incentive Program Sets Goals for Patient Engagement

 Core Measure 7:

Provide patients the ability to view online, download and transmit their health information within four business days of the information being available to the EP.

 Core Measure 17:

Use secure electronic messaging to communicate with patients on relevant health information .

Electronic Health Information Providers Face Stringent Security and Privacy Requirements

 Regulatory (HIPAA, HITECH) drivers  Patient / user trust and brand reputation HIPAA Omnibus Rule for 2013: “Significant risk of harm” test replaced by more objective “probability of compromise” test.

There are Competing Forces at Play When it Comes to Electronic Health Information Access

 Ease of use and access from a wide range of devices (desktops, tablets, smartphones) is key to driving patient engagement

Yet

 Providers must still ensure robust authentication standards are in place © WebMD Health Services Group, Inc.

  

Example: Mobile App Authentication

WebMD Health Services recently shipped a native iOS and Android “tiny habits” app called “Daily Victory” Key attributes:  No access to or sharing of personal health information  Allows user to share daily wellness activities with WebMD and a small social network Authentication:  Initial authorization code to provision app   No password or PIN required Revocable access © WebMD Health Services Group, Inc.

Evaluate Authentication Needs based on Risk and Engagement Requirements

High / Frequent Mobile Fitness Tracker Blood Sugar Tracker Provider Medical Imaging Mobile Viewer “In Case of Emergency” E-cards?

Personal Health Record Low/ Infrequent None Health Information Research Sensitivity of Information Patient / Physician Communication High © WebMD Health Services Group, Inc.