Transcript context, content, and services

Overview
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Our Vision
Discovery / User Context
Content Testing
Customizations
– Now
– Future
• Marketing and Change Management
MALC
• Michiana Academic Library Consortium
– University of Notre Dame
• Hesburgh Libraries
• Law Library
– Saint Mary’s College
– Holy Cross College
– Bethel College
• 4 Aleph Instances, 1 III
Our Vision
Phase I
Phase II
Latino
Studies
Archives
Phase IV
Others
A&I
Primo Central
Images
MALC
LAW
Phase III
IR
Services
Fulltext
HathiTrust
WorldCat
Next Gen Search
Hype vs. Reality
• More is better
• Eliminate ALL silos
• Reuse
Resources
Customize
– Catalog
– Syndication
– Web Contexts
Images from: http://c2c.bigfuel.com/fuel/ad-campaigns/facebook-vs-hoarders/attachment/hoarders/
http://www.beautiful-libraries.com/2000-1.html
Discovery – More than Words
– User Type
– Purpose
– Discipline
– Entry Point
– Query
• Results
Enrichment by
Network
Undergrad
Grad
Faculty
Librarian
?
diversity
Image from: https://www.grabcad.com/library/3d-maze-game--1
• User Context
Relevancy that Considers User
• ScholarRankTM
– User
• Discipline
• Status
– Document
• Metadata
• Characteristics
– Quality
– Query
Opportunities: Leveraging the Social Network
• Primo
– Enrichment step – relevancy bump with
circulation
• Primo Central
– bX
– Impact factor
– Could include feedback from clicks?
http://www.uits.ma/resources/site1/General/content
_images/network.jpg
Testing
• ~ 25 Grad Students/Experts
• Methodology
– Search topic of interest
– Rank first 2 pages (20 results)
• R – relevant, I – irrelevant,
Blank – not sure
– Give opportunity to refine
– Ask a couple of questions
• Comparison to Google Scholar
• Observation of Facets
• What is missing, strange, etc.
Content Evaluation*
*not statistically significant
100%
90%
80%
35%
25%
12%
70%
60%
50%
21%
36%
28%
40%
67%
30%
20%
37%
39%
Humanities
Social Science
10%
0%
Science
Not Relevant
Unsure
Relevant
Findings
• Query Matters
– General vs. specific
• People liked blend
• People will use it
• Difference in Search
behaviors
– Different disciplines:
• Search differently and for different things
• Use different features
• Some found new resources
Findings Cntd.
• Some critical items missing
• Cross discipline noise
• Facets
– Users liked them when they found them
– Will need reordering (topic, journal title, dates)
• People would like cited frequency
• Would like multiple limiters
• Survey of users – OneSearch made most
sense
Customizations: Now
• In Library to On Shelf
• Revision of Online
Access
• Collapsed Facets
The User Context - Where
The User Context - Where
http://www2.warwick.ac.uk/services/communications
/medialibrary/images/may08/1921_3099.jpg
Fixing Recall (OVP)
Aleph
Patron
Bib
Primo UI
Build
URL
Customizations: Future
• Replacing Metasearch
• Print Services into Primo Central
– Via APIs
– Load into Primo Central?
• Print Services into WorldCat
Metasearch to Aggregation
Primo Central Print Awareness
Aleph
Holdings
Primo UI
Get PNX
ID
Locations
Build
DocDel
URL
WorldCat
WorldCat
API
Primo UI
Get PNX
ID
Locations
Build
DocDel
URL
Discovery Benefits
• Currency
– Harvest vs. A&I
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A change in results perspective
Content not in Google Scholar
Broad place to start
Rapid need for a handful of materials
Marketing: What it Is
“Like Google Scholar but where we
know what is in it and we can highlight
our local collections.”
• A better Google Scholar (perhaps)
• A way to highlight local collections in a broader
context
• A different perspective on results
• A good starting point
• “A good and fast supplement to other searches.”
• What aren’t these systems?
– The only search tool you’ll ever need
– A replacement for core A&I resources
• A&I – metadata is
primary resource
• Long tail of content
acquisition
• Completeness
• More content =
greater complexity in
relevancy
Image from: http://en.wikipedia.org/wiki/One_Ring
Marketing: What It Isn’t
Cultural Change
• Opachölm Syndrome
• Recontextualizing complexity
– Engine does more sophistication
– Advanced features hidden
• Change
Management
– Content evaluation
– Context of the tool
– Training
Complexity Obscures
http://www.sausagemaker.com/Produ
ctImages/62200.jpg
Thank You