Transcript Protect our source of food and keep it safe for the

JOVENAL G. EDQUILAG
RARE Conservation Fellow
MABAW REEF MARINE SANCTUARY
TAGBILARAN CITY
Final Key Message
Protect our source of food and keep it safe for the
next generation. Report illegal acts in Mabaw Reef
Marine Sanctuary!
Panalipdan ang tinubdan sa atong pagkaon,
alang kanato ug sa sunod nga henerasyon.
Itaho ang mga ilegal nga kalihukan sulod sa
Mabaw Reef Marine Sanctuary!
Campaign Slogan and Logo
Lessons learned during message/material testing
• Personal affirmation
• Restructuring my knowledge in making
communication materials
• Be open and patient, if you like people will
embrace your campaign material.
• Set aside your personal biases. People may
think of something different/ more creative.
Changes as a result of pre-testing of message
Technical Changes- choose of words, kind/type of sentence
I support the strict enforcement of rules and regulations in Mabaw Reef as a way
of upholding responsibility in caring our livelihood, our food , and the food for the
next generation.
I report illegal acts in Mabaw Reef to share responsibility in protecting our source
of food and keeping it safe for the next generation.
Message Substance- easily understood, easily remembered, emotional appeal
and emotional touch
Report illegal acts in Mabaw Reef. Protect our source of food and keep it safe
for the next generation.”
Protect our source of food and keep it safe for the next generation. Report
illegal acts in Mabaw Reef Marine Sanctuary!
draft Campaign Billboard
draft Campaign
Poster
Draft Campaign Jingle
ATONG AMPINGAN ANG MABAW REEF
Composed By: Prescilla Doblas, Local Enumerator
To be arranged by: Mr. Renerio Balbin, Trainer
Loboc School of Music
1
Mabaw Reef atong ampingan
Kay bahande sa kadagatan
Gasa kini sa kahitas-an
Nga maghatag kanato’g kabuhian
2
Kitang tanan mabulahan
Busa sa pag-amping bugtian
Alang sa atong kalampusan
Sa pagbalanse sa kalikupan
Chorous
Mabaw Reef tam-is nga gasa
Puluy-anan sa kinhason ug mga isda
Sa pagbantay kita magkahiusa
Gasang hataga’g pag-amuma
Sa pag-amping kita magpakabana
Mabaw Reef gasa ni Bathala . . .
draft Campaign
T-shirt
mascot design
plan for campaign launch
Campaign Objectives
Increase the level of awareness of the resident fishers in Taloto and Ubujan on the laws and
regulation of Mabaw Marine
Increase of resident fishers from Taloto and Ubujan who strongly support in the increase in
enforcement of Mabaw MS regulations
Activity
Message
Ecumenical
Mass
-
Blessing of
Mabaw Reef
and the cutting
of Ribbon (
Billboard)
-
Motorcade
Campaign Slogan
Key message
Program Proper
Mabaw Reef is life, a
gift from God
Interpretation of the
Slogan and the Key
Message
Materials/
Medium
Homily
Billboard
Message of Support
T-shirt
Float
Radio
Jingle
Tarpaulin
Launching of Hotline
Cellphone
Top 3 accomplishments in BROP
Construction
of
Mabaw
Reef
guardhouse and boundary Markers
Formation of the Mabaw Reef
Marine Sanctuary Management
Committee
Community Resource Assessment
Biggest challenge and solution in BR
Fullyfunctional
Management
Committee
Setting up of
Mabaw Reef
Management
Desk
Biggest challenge and solution in SM
Goldy to stand alone as
Mabaw Reef Pride
Campaign Banner!
Establish distinguishing
image of the campaign
materials to attract
attention to the
campaign message.