Transcript What is Broadband Wireless Access?

Selling the Broadband Wireless
Advantage
A Nortel Networks / Star21 Networks Case Study
Craig Clary, Director Account Marketing
Broadband Wireless Access, Nortel Networks
Broadband Wireless World Forum
February 19, 2001
San Francisco, California
The Broadband Access
Technology Landscape
Optics
FS Optics
P-P Radio
fT1/T1/DS3
PMP Radio
wDSL
Cable
Modem
xDSL
ISDN
Dial Access
Multiple Technologies Competing For a Wide Variety of
Users – All Open Up The First Mile In Their Own Way
Selecting a Technology
Wired
Wireless
FS Optics
P-P Radio
BWA (LMDS)
Legend
wDSL
N/A or very low
barriers
Optics
Some
barriers
exist
xDSL
Copper
Cable Modem
Issue may
block
implementation
Generally, Solutions Are Hybrids Because No
One Technology Breaks Through All Constraints
Broadband Wireless Value
Proposition
Speeds deployment
time
 Extends the reach of
fiber loop
Provides high-speed
connectivity to the
optical core
 Reduces recurring
operational
expenditures
Delivers scalability
 Increases service
provider control
Service Growth Projections
Dial-Up Internet Access MB Market
Leased Private Line DS0 to T3
LAN Dial-Up Internet Access 56K
LAN Dial-Up Internet Access BRI-ISDN
Frame Relay
Dial-Up Internet Access SB Market
Dedicated Internet Access SB
Dedicated Internet Access MB
Dedicated Internet Access LB
Ethernet - Transparent LAN Service
IP VPN - Hidden Frame Relay
Network Based Business Firewall
ATM
Front & Back Office Applications
E-Commerce Web hosting
IP VPN - CPE Based
Web Hosting
ASP
VoIP
ADSL/SDSL
IP VPN - Network Based
Service Offering CAGR
2000-2003*
Value Added IP
Services Lead The Way
0%
50%
100%
150%
* Various sources
200%
Business Class Services
Legacy Services/ Leased Line
Replacement
• N*T1/E1 (fractional T1/E1)
• Frame Relay/T1(E1) and X.21
Must support traditional
services with business
class QoS
• High Speed Internet (from T1(E1)
to OC-3 & 10- and 100-BaseT)
Advanced IP Services
• IP-VPN (RAS and Site-Site)
• Dedicated Web Hosting
• Application/E-mail Hosting
Allows the Service
Provider become the
Ethernet Service
Provider
Business Class Services
Managed Services
• End-End with Differentiated SLA
Once an Ethernet
Service Provider –
Managed Services
become the up-sell
• Network Based Security (e.g.
Firewalling)
• Single Point Billing for Bundled
Service
Access is not the endgame – need integrated
solutions to solve the
last 500 ft
In-Building Distribution Solutions
• BWA/xDSL bundling
• Switched Etherent/VLANs on CAT5
• Wireless LAN
The BWA Challenge Is To Ensure Seamless Support
and Speedy Delivery Of High Value Services
Broadband Wireless Access
A Global Market? -Absolutely
100%
80%
NA
60%
CALA
40%
Asia
Europe
20%
0%
2000
2001
2002
The Globe is Equally Divided in 4 Years Despite
The Head Start in North America
2003
2004
Source – Strategis Group
Interpreted by Nortel Networks
BWA Year 2000 Market
Expansion
North America
Europe
Countries
Spectrum
Pop
Countries
1
1300 MHz
273M
15
Spectrum
336-1064 MHz
CALA
Pop
380M
Asia
Countries
Spectrum
Pop
Countries
4
100-1900 MHz
49M
4
Spectrum
120-400 MHz
Additional 24 Countries Covering 931M Pops
Pop
229M
As the Core Expands
So Must the First Mile
10,000,000
1,000,000
100,000
10,000
Capacity in kilo Tera
Bytes / Month
1,000
100
10
1
2000
2001
2002
2003
2004
Source – Ryan, Hankin, Kent Nov-2000
We Haven’t Seen Anything Yet
BWA Flexibility Rides
Global See-Saw
Spectrum Channelization
Channelized
Operators
Block
CAP
Spectrum Acquisition
Grant
Wireless Culture
Auction
Services
Over Time
Europe
High
Low
Spectrum Use Covenants
Rapid
ILEC
Asia
IP Based
N. America
Legacy
CALA
Star 21 Timeline
January 2001 – Commercial launch
150 base stations
February 2001 – STAR 21
January 2001 – STAR 21 doubles
wins national license in
bandwidth efficiency of base stations
Austria
with dual carrier solution
December 2000 – Wins
National Romanian 26 GHz
license
November 2000 – Raised
US$500 million in tight
financial market
September 2000 – Acquisition of
national 26 GHz licenses in Czech Republic
April 2000 – STAR 21 Networks
and Nortel Networks partner
to build end-to-end data network
April 2000 – Acquisition of
national 26 GHz Swiss licenses
March 2000 – Acquisition of
national 26 GHz licenses in Spain
August 1999 – STAR 21 gains
3.5 and 26 GHZ licenses in Germany
March 1999 – STAR 21 (formerly Star One)
founded