Transcript Community: Translations

AVAST community
Milos Korenko
Jun 17, 2011
www.avast.com
Be free
When we first launched free distribution of avast! Antivirus, we gave ourselves
room to grow—but never dreamed that the product would gain such global
popularity,"
Mr. Eduard Kucera, Chairman of the Board of Directors.
100
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millions
avast! user base yesterday:
162,225,870 registered
130,008,487 active
160
140
120
Registered users
80
Active users
60
40
20
0
…AVAST user base in your countries
Active users May 2011:
o France
14 204 918
o USA
10 824 441
o Russia
7 270 278
o Spain
5 587 844
o Italy
5 185 951
o UK
3 166 847
o Germany
2 584 687
o Czech
1 668 983
o Belgium
1 256 023
o NL
1 028 037
Word-of-Mouth Advertising
Why did you choose avast?
• No paid advertisement
8%
• Recommendations of influencers
10%
• Significant WOM
19%
• Overspill from home to business
• User experience
• Loyalty (thank you for Free…
I’d buy the paid now)
Pre-installed on
my computer
Positive media
review
Found it on the
internet
62%
Recommended by
a friend or relative
Grass Root Presentations
• Forum “evangelists” volunteer
• Reimbursed only for travel cost
• Presentations to home users
and PC groups
• YTD about 100 presentations
for 3000 people
Norbert Gostischa
New Mexico, USA
14000+ entries on forum
Community: Detects
Behavior Shield
?
AVAST
Virus Lab
Community: Detects
• avast! users participate in an automatic sample submission system
• submitting unknown viruses identified by Behavior Shield to avast! Virus Lab
• over 10 000 unique samples daily
Community: Support
60% of all customer support is provided by avast! forum community
Inquiries Answered
Inquires plus self-service
Top avast! evangelists
1%
32%
37%
2%
avast! Forum
avast! Support
31%
avast! Phone
Support
97%
Tech
DavidR
bob3160
polonus
Eddy
sZc
YoKenny
Logos
CharleyO
RejZoR
54 775 posts
49 074
14 628
10 719
8 023
6 958
6 938
6 880
6 415
6 062
Community: Translations
• avast! is offered in 36 languages
• 97.1% language coverage of all home computers (Gartner)
• 25 languages were provided by avast! community translators
Thank you
Milos Korenko
Skype: korenko
[email protected]