Transcript Document

Media literacy 101
Frank Baker media educator [email protected]
Media Literacy Clearinghouse
www.frankwbaker.com
Generation M= multi-taskers
aka Digital Natives
“As film, TV, video, and other moving
image and sound formats continue to
pervade and shape our lives, the ability
to understand how these media ‘work’
and how they impact our lives is crucial
for all librarians.”
Lori Widzinski, University of Buffalo
Studies In Media & Information Literacy Education (SIMILE)
Information literate?
College students and high-school
students preparing to enter college are
sorely lacking in the skills needed to
retrieve, analyze, and communicate
information that is available online…
only 13 percent of the test-takers
were information literate.
The Chronicle of Higher Education, October 17, 2006
(students) "spend
lots of time chatting,
looking at pop
culture web sites,
and downloading
MP3s, but they don’t
deal with critical
evaluation
of information."
Donald Leu
University of Conn.
Teaching With The Internet K-12:
New Literacies for New Times
(educators) “spend a
lot of time teaching
kids to find things
on the Net, but we
need to expend 10
times more effort
teaching them how
to interpret what
they've found."
Alan November,
Education Technology Consultant
(quoted in Edutopia: October 2006)
“While more young people have access to the
Internet and other media than any generation in
history, they do not necessarily possess
the ethics, the intellectual skills, or the
predisposition to critically analyze and
evaluate their relationship with these
technologies or the information they encounter.
Good hand/eye co-ordination and the ability to
multitask are not substitutes for critical thinking.”
Dr. David Considine, media educator,
Appalachian State University
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What media literacy means
Where it fits in Ohio Standards
What it looks like in the classroom
What resources are available
What your role is in teaching/promoting it
Write a definition of
“media literacy”
Media literacy…
…..is concerned with helping students develop an
informed and critical understanding of the
nature of mass media, the techniques used
by them, and the impact of these
techniques. More specifically, it is education
that aims to increase the students'
understanding and enjoyment of how the
media work, how they produce meaning,
how they are organized, and how they
construct reality. Media literacy also aims to
provide students with the ability to create
media products.
Ontario Resource Guide, 1997
What media literacy is:
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Set of skills, knowledge, & abilities
Awareness of personal media habits
Understanding of how media works
Appreciation of media’s power/influence
Ability to discern; critically question/view
How meaning is created in media
Healthy skepticism
Access to media
Ability to produce & create media
What media literacy is not:
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media bashing
“protection” against media
just about television
just TV production
how to use AV equipment
only teaching with media;
it is also teaching about the media
Importance of media literacy
"Being literate in contemporary society means
being active, critical, and creative users not
only of print and spoken language but also of
the visual language of film and
television....Teaching students how to interpret
and create visual texts....is another essential
component of the English language arts
curriculum. Visual communication is part of the
fabric of contemporary life."
NCTE/IRA Standards for the English Language Arts (1996)
as quoted in Journal of Adolescent & Adult Literacy, 48:1,
September 2002, pps.74-75
ML in Ohio Academic Standards
ELA
SOCIAL STUDIES
HEALTH
ART
LIBRARY MEDIA
TECHNOLOGY
Media literacy in the classroom
ELEMENTARY
SECONDARY
Key ideas in media literacy
1. All media messages are constructed
2. Media use languages with their own set of
rules
3. Media convey values & points-of-view
4. Different people see the same media message
differently
5. Media: power and profit
Source: Center for Media Literacy
www.medialit.org
All media are constructions
Media represent reality
Body image: constructed media
DOVE SOAP: EVOLUTION
Media are languages (w/ rules)
The Language of IM
The Language of Film
BRB
Be Right Back
POS
Parent Over Shoulder
LOL
Laughing out Loud
Cameras
Lights
Audio (sound, music)
Editing
Set Design
Costume
Actors’ expressions
Makeup
“Language” of cell phones?
ring tones
roaming
(isn't this about buffaloes?)
roll over minutes
coverage area
cell tower
dropped calls
smart phones
(do stupid phones exist)
"If video is how we
are communicating
and persuading in
this new century, why
aren't more students
writing screenplays
as part of their
schoolwork?"
Heidi Hayes Jacob
Media convey values & points of view
Audiences negotiate meaning
(we all don’t see the same things)
Media= power + profit
Big (6) Media
News Corp.
Disney
AOL/Time Warner
What would your students say is the purpose of TV?
This program is You are
brought to you brought to the
by the sponsor. sponsor by
the program.
Critical thinking/viewing questions
related to media messages
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Who created/paid for the message?
What is its purpose?
Who is the ‘target audience’?
What techniques do they use?
What lifestyles are promoted?
Who or what might be omitted and why?
Is there bias or stereotypes in the message?
Who benefits?
Visual literacy
Video Is Seeing Believing?
Visual literacy- powerpoint
Activity
Photographs, like
writing, communicate
information as much by
the way a subject is
photographed, as by
the content that is
chosen to be
photographed.
The language of TV & Film
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Camera (angles; movement; location)
Lighting
Sound (including music)
Editing
Set Design
Actors: expression; wardrobe
Video script
Toy advertising
Video
Script
Toy advertising
Video
Cinderella Magical Interactive Talking Vanity
Tobacco Advertising
PowerPoint
Newspaper activity
Using stories from the morning newspaper,
you will work collaboratively to create a
30 second TV news/promotional script