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Grade Persuasive Unit Credit: Cathy Jo Fisher & Summer Stoner Shuksan Middle School 2013

Words to Know

Persuade & Influence

• • • Persuade (verb) Definition: to make someone decide to do or believe something Synonyms: argue, convince, talk into • • • Influence (verb) Definition: to affect the way someone behaves or thinks without

directly forcing or ordering them

Synonyms: impact, sway

Words to Know

Effect & Affect

• • • Effect (noun) Definition: the way an event, action, or person creates a different outcome Synonyms: outcome, result, consequence, response • • • Affect (verb) Definition: to do something that causes a change Synonyms: change, transform, impact, impress, touch, move

(verb) (noun) You can affect the effect.

change outcome or or transform result

Student-friendly Explanations

Name Date

Dictionary Definition

Disgusting- to cause to feel disgust, be sickening, repulsive

Student-Friendly Explanation

Example: Totally gross, worse than just “bad”

Class Persuade – to make someone decide to do or believe something Influence – to affect the way someone behaves or thinks without directly forcing

or ordering them

Affect – the way an event, action, or person changes someone or something Effect – to do something that produces an effect or different outcome Share your definitions

Share with

How would you explain

someone at a different table!

Write it down!

nd grader

Vocabulary Sentence Stems

Persuade & Influence

(try to think of something no one else will think of; stretch your imagination)

  Persuade and influence are different because ________________ _____________________________________________________.

Use Real Life Examples or things you have done

___________________________ Draw a picture of persuade and influence

(Make sure it is different from the pictures we have already used)

___________________________ _____ is an example of persuade.

 ___________________________ ___________________________ _____ is an example of influence.

Vocabulary Sentence Stems

Affect & Effect

(try to think of something no one else will think of; stretch your imagination)

  Affect and effect are different because ________________ _____________________________________________________.

Use Real Life Examples or things you have done

___________________________ Draw a picture of affect and effect

(Make sure it is different from the pictures we have already used)

___________________________ _____ is an example of affect.

 ___________________________ ___________________________ _____ is an example of effect.

Words to Know

Consumer & Consumerism

• • •

Consumer

(noun) Definition: a person who buys and uses goods and services Synonyms: customer, shopper, client Antonym: marketer, store, manufacture • • Consumerism (noun) Definition: a desire to purchase goods and services in ever greater

amounts

Antonym: saving, producing

Media Choices

• •

Turn to page 107

What does the word “saturated” mean?

Look at the picture for help…

•

Write this definition on the side of the page.

HEADLINE

• A short piece of text, usually in larger type, designed to be the first words the audience reads. The headline is usually not the slogan (see below) but is unique to one particular product.

HEADLINE

• A short piece of text, usually in larger type, designed to be the first words the audience reads. The headline is usually not the slogan (see below) but is unique to one particular product.

IMAGE

• Any drawing, photograph, illustration, chart or other graphic that is designed to affect the audience in some purposeful way. For example an image of an SUV perched high up on a rugged mountain cliff may appeal to one’s sense of adventure.

•

IMAGE

Any drawing, photograph, illustration, chart or other graphic that is designed to affect the audience in some purposeful way. For example an image of an SUV perched high up on a rugged mountain cliff may appeal to one’s sense of adventure.

COPY

• The actual text of the ad. The copy is where particular claims are usually made and specific persuasive words are used. For example: “Four out of five dentists…” The amount of copy varies from ad to ad.

COPY

• The actual text of the ad. The copy is where particular claims are usually made and specific persuasive words are used. For example: “Four out of five dentists…” The amount of copy varies from ad to ad.

SLOGAN

• A catchphrase that evokes some kind of feeling about the company and the product. Companies look for slogans that are motivating and empowering. A company’s slogan rarely changes, especially during a particular ad campaign.

SLOGAN

A catchphrase that evokes some kind of feeling about the company and the product. Companies look for slogans that are motivating and empowering. A company’s slogan rarely changes, especially during a particular ad campaign.

SLOGAN

• A catchphrase that evokes some kind of feeling about the company and the product. Companies look for slogans that are motivating and empowering. A company’s slogan rarely changes, especially during a particular ad campaign.

LOGO

• A unique design symbol that helps identify the company visually. Nike’s swoosh, McDonald’s golden arches and Apple’s partially bitten apple are examples of widely recognized company logos. Not all companies have logos like these; sometimes the company’s name is written in a distinctive style or font that acts as a logo.

LOGO

A unique design symbol that helps identify the company visually. Nike’s swoosh, McDonald’s golden arches and Apple’s partially bitten apple are examples of widely recognized company logos. Not all companies have logos like these; sometimes the company’s name is written in a distinctive style or font that acts as a logo.

Identify Key Elements in an Ad

• Can you identify all 5 elements in the print ad? Work with your table partner to find: – Headline – – Image Copy – Slogan – Logo Image: Coke bottle and bright, fun colors coming out.

Headline: Open Happiness Slogan: Same as Headline Logo: Coca Cola & Bottle Copy: The Coca Cola Company & Web Address

Bandwagon

» Advertisers make it seem that everyone is buying this product, so you feel that you should buy it too. » Let’s see it in action… Explain why?

Avant-Garde

Opposite of Bandwagon

» Advertisers make it seem that the product is so new that you will be the first to have it!

» Idea is that only super cool people like you know about this product » » Let’s see it in action… Or how about this remake… Explain why?

Testimonials

» Advertisers use celebrities and regular people to endorse products.

  “Doctor recommended” “Worked for me!” » Let’s see it in action… Explain why?

Facts and Figures

» Statistics, percentages, and numbers are used to convince you that this product is better or more effective than another product.

» Let’s see it in action… Explain why?

Transfer

» Advertisers want you to associate the good feelings created in the ad with the product.

» This technique may be hard to spot pay attention to the background of this ad, or to the story of the commercial.

» Let’s see it in action… Explain why?

Bandwagon

» Everyone has it or is buying it, you should too

Testimonials

» Celebrities & real people saying how great it is

Facts & Figures

» Facts & numbers to show how much better the product is

Transfer

» Product will make you feel good.

Avant-Garde

» Be original, be the first, set the trend

Let’s see it in action… Or how about this remake…

Persuasive Techniques

How do advertisers attempt to influence and persuade consumers?

I can define 5 techniques that advertisers often use to persuade I can analyze ads AND identify these persuasive techniques BANDWAGON AVANT GARDE TESTIMONIAL FACTS & FIGURES TRANSFER