Evolution of the Game chapter2
Download
Report
Transcript Evolution of the Game chapter2
COMPUTERIZED ENTERTAINMENT
AND CLASSIFICATION
CHAPTER 2!
October 22, 2012
TODAY’S AGENDA:
Your Book
Talk about Life Cycle of Entertainment
Finish your Chapter Question
Finish your Review Question for Fruit Game
Start you Driving Course Game/Page 142
Tomorrow: Marketing of your Video Game!
(Bring back your books)
OUR BOOK! TITLES FOR EACH SECTION:
What makes a Video Game?
Audio/Visual Effect
Experimental, Mainstream, Obsolete
History
The Television
Computer
What are Video Games?
Game Play
Graphic Display
User Interface
Digital Toy
Marketing Your Video Game
Demographic Segregation
Marketing Tools
Unique Selling Point
WHAT MAKES A VIDEO GAME A GAME?
Three main categories of Computer Software
Entertainment:
Audio/visual effects
Video Game
Digital Toy
AUDIO/VISUAL EFFECT
Audio means something you hear.
Visual means something you see.
Together, audio/visual effects are any
entertainment that you can be seen and heard.
Examples:
Screen savers
Movies
Cut scenes
Presentations
This type of entertainment is simply enjoyed and
has no user interface.
WE HAVE:
Experimental
Media
Mainstream
Media
Obsolete
EXPERIMENTAL
New
Innovative
Few users
Not very popular
Just becoming popular
MAINSTREAM
Is the Norm!
Many users
What we use today
OBSOLETE
Was popular
Few users
Replaced by something better
HISTORY????
How has technolgy been linked to media
experimentation and becoming obsolete?
Let’s take a look at our History!
ANCIENT TIMES
Art! Was the NORM...it was popular...it was the
Mainstream Media.
Examples:
Brilliant paintings
Sculptures
Architecture
Songs
Frescos
ANCIENT TIMES
Greeks Introduced Theater!
It was Experimental Media
Romans not use to Theater.
It was consider a fanciful activity
Little following
Not popular
LAST CENTURY
Experimental Media
was the invention of
Motion pictures!
Had no sound
Short films
People dancing
Baseball players
hitting a ball
Children dancing
LAST CENTURY
Another experimental media is the RADIO!
Invented by individuals who wanted to talk to
each other over distances.
Amateur radio operators built their own devices
in their basement.
Very Expensive!
RADIO BECAME MAINSTREAM!
As the cost of the technolgy for a Radio dropped people
began to embrace the Radio!
People would gather around the family radio to listen
to voice drama, rock and roll, Jazz sounds and lyrics,
shows, plus much more.
THE TELEVISION!
Began to show up in homes in the 1940’s
Shows were black and white
Just one or two shows a day
Television was in the experimental stage!
TELEVISION
Moving to Mainstream in the 1950’s
Rapidly becoming the preferred media of the day.
½ households in America has a TV set.
TV Shows:
Flash Gordon
Father Knows Best
Rin Tin Tin
Dragnet
Zorro
Wonderful World of Disney
CURRENT TIMES – TODAY!
Television is still Mainstream!
Moved from audio/visual entertainment to
Interactive Entertainment Media!
Video Games!!!
NEWER TECHNOLOGIES
Is the computer!
Was Experimental Technology
Few people using it
Very expensive
Not popular
Today Mainstream!
You see a computer everywhere
Very, Very, Very Popular
Takes on many forms.
COMPUTER
Opens a world of:
Movies
Games
Books
Magazines
Museum Art
Internet!
Plus much more....
WHAT ARE VIDEO GAMES?
Is an electronic software
product that has all of the
elements of a game.
It is played by combining a
computer generated game
evironment with a graphic
display and a user interface.
WHAT EXACTLY IS A GAME?
An activity organized by rules.
With an objective, goal, or victory condition.
In a game environment that enables play or
pretending.
Victory!
Rules
A Game?
Game Envirnment
GAME PLAY
Is what the player experience during the game
as a result of the core machanics and structure of
the game.
Includes:
Set of challenges and obstacles
The action a player can take to avoid and overcome
those challenges or obstacles.
Everything the player does and how the game is
played.
TODAY’S VIDEO GAME
Game play can exist in multiple gameplay modes.
Such as:
Multiplayer mode
Advanced mode
Easy mode
Quest mode
Online play mode
Changing characters with different skills
GRAPHIC DISPLAY
This is where the game is shown.
It can be a:
Television
Computer Monitor
Hand-held device (Game-boy and/or cell phone)
Is a pinball machine a video game?
USER INTERFACE
Is any device used to input information from the
player into the computer running the video game.
They are:
Game controllers (wireless, motion based controllers)
Keyboard
Mouse
TYPE OF GAMES
Games can be put into different catagories:
Examples:
Action
Board/card/quiz
Educational
Fighting
Music/party
Puzzle
Role Playing
Shooter
Simulation
Sports
Stragtegy
Toy
Themes are games that have similar characteristics
DIGITAL TOY
Does not meet the criteria of a game.
Why?
Does not have a structured set of rules.
Has not objective or game play goal.
No challenge
No purpose for playing
No Victory condition
No points, no levels
No mission objectives
DUE TODAY:
Finish your questions for chapter 2.
(Look at the back of your worksheet!)
On a sheet of paper, answer the following questions for the
reading above:
1.
Define audio/visual effect.
2.
What is mainstream media?
3.
Describe the process by which an experimental media becomes
mainstream.
4.
List the three criteria for an activity to be classified as a game.
5.
_______________ are used to create the challenges, goals, and
victory conditions of the game.
6.
The term used to describe what the player experiences during
the game as a result of the core mechanics and structure of the
game is ___________________,.
7.
List three things that can exist in the game world that do not
occur in the real world.
8.
What is user interface?
9.
How is a genre different from a theme?
10.
Describe why a digital toy is not a video game.
ALSO DUE TODAY:
Need to finish the Review Questions for the Fruit
Game.
Who needs a worksheet?
FOR TODAY:
If you are finished with the questions,
go get a workbook!
Turn to page 142 and start working on our next
game – Driving Course.
MARKETING YOUR VIDEO GAME
October 23, 2012
MARKETING YOUR VIDO GAME
Step 1: You need to know your Theme!
Step 2: Need to identify your target market.
Step 3: Unique Selling Point
MARKETING YOUR VIDEO GAME
Each theme has a certain number of followers.
These are your customers!
People who purchase a game in a certain them
are likely to purchase more games in the same
theme.
Need to identify your target market!
Tarket market is the segment of the
population on which you will focus your attention
and resources to attract a buyer.
These are your potential customers.
DEMOGRAPHIC SEGREGATION
Use of characteristics, such as:
Age
Income
Gender
Helps determine the most likely potential
customer.
MARKETING TOOLS
Are any device or action that draws attention to
your product.
TV commercials
E-mail blast
Product website
Free Trials or demos
Brochures
Game packaging
Billboards
Computer Screen Savers
Demonstrations
Booths at trade shows
UNIQUE SELLING POINT
Is simply what your product offers that other
products do not.
It can also help target potential customers.