Effective Presentations & Posters Cynthia D. Hollingsworth Coordinator of Instructional Design IU School of Nursing Copyright © 2000. Updated 2014 Cynthia D. Hollingsworth. All rights reserved.

Objectives 1. Select color schemes that support message 2. Use visual display to reinforce purpose 3. Motivate audience to action 1

Workshop Topics • Templates • Colors • Layout • Typography • Visuals • Tips • Posters 2

You ARE IU Use IU Branded Templates https://iu.box.com/presentationtemplates 3

Computer Display vs Printed Page Colors Computer display – Red, Green, Blue (RGB) Printed page – Cyan, Magenta, Yellow, Black (CMYK) 4

Secondary colors (inside – combine adjacent primary colors) Color Wheel Primary colors (outside) 5

Temperatures Cool colors (blues, greens) –background Warm colors (reds, yellows) –foreground

GOOD This shows warm foreground color on a cool background color POOR This shows cool foreground color on a warm background color

6

Contrasts Greatest contrast – primary color pairs Least contrast – secondary color pairs

GOOD This pair of primary colors has good contrast POOR This pair of secondary colors has poor contrast

7

Complimentary Pairs Secondary color + opposite primary color

Greatest light/dark contrast

Yellow / Blue

Greatest cold/warm contrast

Red / Cyan 8

Contrasts Confusing & overwhelming Energy, clarity & sharpness Soothing & subtle Boring & bland 9

Color Associations Vibrancy, energy Growth Serenity Royalty Earthy Purity Implications: national, cultural, religious, holidays 10

Page Layout Landscape Electronic Presenta tion Not Portrait 11

Prominence

1

Most prominent

3

Least prominent

2

Next prominent 12

Point Order • First point & the title receive greatest attention • Middle points receive less attention • Last point receives almost as much attention as the first point 13

1.5" 7 Building a Slide 1.5" 7 Concise Phrases One SPELLING 1.5" 1.5"

Type Size Body text – minimum of 24 pt (this is 32 pt) Title text – 36 to 44 pt 15

Fonts Type – Sans Serif has no “feet” – Serif has “feet” Attributes – – – Use Mixed Case Don’t use ALL CAPS except titles Apply only 1-2 attributes– READ THIS IS HARD TO Note: Make sure fonts are installed 16

General Text Points Alignment – – Left – body text and titles Justify – nothing Abbreviations & Acronyms – PE (Pulmonary edema? Physical education? Pulmonary embolism?) Punctuation –minimal or none 17

Personalize Graphics 18

Enrich Graphics 19

Clipart vs. Photos 20

Size Matters 21

Graphs 90 80 70 60 50 40 30 20 10 0 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr • Complementary colors • Explanatory key • Sufficient color contrast • Clean lines East South North 22

Graphs Pie charts that build focus the users’ attention on key components

40% 22% 9% 29% 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

23

Color Red Green Blue Purple Brown White Association Vibrancy Growth Serenity Royalty Earthy Purity Tables Red Green Blue Purple Brown White Vibrancy Growth Serenity Royalty Earthy Purity 24

Polish your Presentation • Transitions • Left-to-right or top-to-bottom • Minimal “whiz-bang” • Auto-timing • Sufficient time to read • Backup • Plan for technology glitches • Practice; don’t memorize 25

Presentation Tips • Use laser pointer • Face your audience • Block future points • Show controls • Darken lights over front of room • Dim, don’t turn off, lights 26

Posters Good resource http://www.makesigns.com/SciPosters_Home.aspx

27

CREDITS Kupsh, J. Presentation techniques [online]. (1997, January 3). Sound & Vision Pro. Available: http://www.svpro.com/start.htm (2000, January 11).

Radel, J., & Massath, C. Designing effective visuals [online]. (1997, March 19). University Kansas Medical Center. Available: http://www.kumc.edu/SAH/OTEd/jradel/Effective_visuals/VisStr t.html (2000, January 11).

_____. Understanding Color. Hewlett Packard. Walch, S. Step 10: Using visual aids [online]. (1997). The Pennsylvania State University Department of Speech Communication. Available: http://www.la.psu.edu/speech/100a/workbook/step10.htm (2000, January 11).

28