The library as the centre of the community

Justine Hyde Director, Library Services and Experience @justine_hyde School Libraries Victoria Forum, Melbourne, 16 May 2014

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"A library in the middle of a community is a cross between an emergency exit, a life raft and a festival. They are cathedrals of the mind; hospitals of the soul; theme parks of the imagination."

Caitlin Moran, ’

Libraries: Cathedrals of Our Souls

’ http://www.huffingtonpost.com/caitlin-moran/libraries-cathedrals-of-o_b_2103362.html

P – 2 @justine_hyde

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Value of public libraries to their communities

• public libraries play an important role in giving everyone a chance to succeed (95%) • public libraries are important because they promote literacy and a love of reading (95%) • public libraries improve the quality of life in a community (94%) • public libraries provide many services people would have a hard time finding elsewhere (81%) Pew Research Centre (2013) ‘

How Americans Value Public Libraries in Their Communities’

http://libraries.pewinternet.org/2013/12/11/libraries-in-communities/ P – 4 @justine_hyde

The ties that bind us

“…libraries are about freedom. Freedom to read, freedom of ideas, freedom of communication. They are about education… about entertainment, about making safe spaces, and about access to information… It's a place with librarians in it .” Neil Gaiman, ‘

Why our future depends on libraries, reading and daydreaming

’ http://www.theguardian.com/books/2013/oct/15/neil-gaiman-future-libraries-reading daydreaming @justine_hyde P – 5

21

st

Century challenges for libraries

• The status of the global economy • Trends in business environment • Governments’ policy reforms and priorities • Consumer and customer preferences • Competitors (traditional and emerging) • New and emerging technologies • Relationships and partnerships including vendors • Costs and budgets Adapted from ‘Trends in the Library and Information Services Sector: Information Brief’, Robert McEntyre & Associates Pty Limited, March 2013 P – 6 @justine_hyde

Responses to 21 st Century challenges Place and Space

• Refurbishing facilities • Investment in digital infrastructure

Collections and Content Community Engagement

• Large scale digitisation programs • Optimisation of content for multiple platforms and devices • Digital reform advocacy • Greater outreach and consultation • Reviewing the role and relevance of the library in the society P – 7 @justine_hyde

Typical library responses to 21 st Century challenges Access Collaboration People and capabilities Sustainable finances

• Reduced opening hours but increased ‘digital access’ • New service models • Increased collaboration and partnerships • ‘Digital library’ skills and capabilities • Increasing ‘service’ culture • Reduced services/ new service models • Increased user-pays • Increased focus on philanthropy and public-private partnerships P – 8 @justine_hyde

The Victorian Public Libraries 2030 Report www.plvn.net.au

Victorian Public Libraries 2030 Strategic Framework June 2013

@justine_hyde

Opportunities in 2030

Community wants & needs emerging from future social trends Opportunities for public libraries A drive to explore & develop creative interests Opportunities to partner & share with others, both as individuals & as organisations Become vibrant creativity hubs, facilitating communal creative development & expression Become co-working hubs, bringing people & organisations together to collaborate creatively, socially & professionally Lifelong mental engagement, stimulation & care Become the community’s brain gymnasium Continuous acquisition of new knowledge & skills to participate fully in a rapidly changing environment Provide community learning programs that support 21st-century literacies Stable & trusted relationships with people & places of common interest Become the community agora – a meeting place for people to gather, share & learn P – 10 @justine_hyde

Transforming the State Library of Victoria

Staff of the Melbourne Public Library, ca1896-98 State Library of Victoria @justine_hyde

Transforming the State Library of Victoria

@justine_hyde

How we developed our vision and strategy

Strategic insight Community feedback Staff feedback Segment analysis The Act & A unique and compelling vision, strategy and set of priorities for the State Library of Victoria stakeholder input Public library context Best practice SLV capabilities Unique Assets of The SLV P – 13 @justine_hyde

Evolution of the State Library of Victoria vision FROM …

Victorians will have ready access to a comprehensive collection of Victorian documentary material and to worldwide Enable community information resources learning, connection, and creativity Enable access & research educational, social and

… TO

A place where all Victorians can Discover, Learn, Create and Connect A cultural and heritage hub for Victorians A leader in the discovery of information, enabling the generation of new knowledge and ideas P – 14 @justine_hyde

Motivations for Library use

Seek knowledge, ideas and enlightenment

DISCOVER

Advance through specialised knowledge

MASTER Connect Learn SOLVE

Find answers, solve problems, do things Inspire creative thought

INSPIRE

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REVIVE

Pause, relax, reflect and recharge

@justine_hyde

Market segments

Tertiary student Culture seeker

DISCOVER

Young learner Researcher

MASTER

Enthusiast Contributor

INSPIRE

Creative

Connect Learn SOLVE

Information seeker Facilities user

REVIVE

Lounger P – 16 @justine_hyde

What would students like at the State Library?

• more books for children, music materials, historical content, paintings, statues • apps • a bank of iPads • a holiday club • sports activities • robotics and science activities • competitions and plays • children’s spaces • resident magician P – 17 @justine_hyde

7 building blocks supporting our strategy Community Engagement Place and Space Collections and Content Access Collaboration People and capabilities Sustainable financials and funding

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Digital strategy – shift in thinking From

Viewing Transactional service interactions Passive consumption Displaying the content Collection-driven content 100% perfect - slow to market Guardians & providers Quiet and considered

To

Interacting Ongoing relationship –based interactions Active contribution & ownership Telling the story Consumer – driven events 70% right - faster to market Enablers Dynamic & energetic P – 19 @justine_hyde

Redesigning our service model

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Our service design principles

• The collection is at the heart of the library • The library is a place for everyone • Make the entire collection accessible to the public • Services should be available physically and digitally • Connect customers with the right expertise at their point of need • Empower customers to serve themselves and others • Actively monitor and measure customer interactions and adjust our services • Charge for our services where appropriate, and charge appropriately for our services P – 21 @justine_hyde

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