Transcript The Information Revolution - Colorado State University
Professional Learning Institute
Innovation
Thomas Bradley CSU Mech. Engineering Fall 2014 David Accomazzo Siemens PLM
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PLI Agenda 8:30 - 10:00 AM
• 8:30-9:00 – Case Studies on Siemens Industry Software (David) • 9:00-9:45 – Innovation in a Modern Engineering Context (Thomas) • 9:45-10:00 – Wrap-up and Questions Colorado State University © Thomas Bradley, 2014
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Introductions
• • Thomas H. Bradley – Associate Professor, Department of Mechanical Engineering David Accomazzo – Director, Western Region, Global Sales & Services • 10y with Siemens • MSC/Nastran, HP, Autodesk and Motiva • BS and MS in Mechanical Engineering from UC Irvine Colorado State University © Thomas Bradley, 2014
Case Studies on Siemens Industry Software
David Accomazzo Siemens PLM
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Innovation in a Modern Engineering Context
Thomas Bradley CSU Mech. Engineering Fall 2014
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Agenda
• Thesis : To innovate in a information age applications, we need new tools and techniques 6 • • • Challenges to traditional models of innovation Engineering’s ongoing data revolution What tools will enable innovation for the future?
Colorado State University © Thomas Bradley, 2014
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Traditional Models of Innovators
• Innovation – Dream, Create, Invent, Pioneer, Imagine!
Colorado State University © Thomas Bradley, 2014
Traditional Models of Innovation
• In the past a innovator was a single person – Charles Kettering (General Motors Research) • Automotive Electrical, Fueling, HVAC Systems, Diesel Locomotives – L.R. Glosten (Naval Architect) • FLIP research vessel – Sikorsky, von Braun, Henkel Brunelleschi, Jobs, Edison, etc. 8 http://commons.wikimedia.org/wiki/File:FLoat ingInstrumentPlatform.jpg
Colorado State University © Thomas Bradley, 2014
Challenges to Traditional Innovation • Scope of Engineering is becoming larger – System size, hierarchy, and complexity is increasing 9 Firesmith, et al., 2009 Colorado State University © Thomas Bradley, 2014
Challenges to Traditional Innovation • Rates of Innovation are Increasing – Product development cycles are increasing in pace •
Why can’t that work come home? Mr. Obama asked. Mr. Jobs’s reply was unambiguous. “Those jobs aren’t coming back,” he said… “The speed and flexibility is breathtaking,” the executive said. “There’s no American plant that can match that.”
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“People will carry this phone in their pocket, he said. People also carry their keys in their pocket. “I won’t sell a product that gets scratched,” he said tensely. The only solution was using unscratchable glass instead. “I want a [unscratchable] glass screen, and I want it perfect in six weeks.”
10 CHARLES DUHIGG and KEITH BRADSHER Published: January 21, 2012, NY Times Colorado State University © Thomas Bradley, 2014
11 Challenges to Traditional Innovation • Needs for innovation are becoming greater – Systems are becoming more critical to a broader set of stakeholders – Technology build-out is a private industry concern Colorado State University © Thomas Bradley, 2014
12 Challenges to Traditional Innovation • The bandwidth of a single engineer is not improving Colorado State University © Thomas Bradley, 2014
How Many Stars?
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How Many Stars?
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How Many Stars?
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21 Challenges to Traditional Innovation • Somewhere between 5 and 9 bits of input is all that humans can take-in, classify, order, compare
But didn’t I just make the case that engineering is getting more complicated?
How can we be expected to innovate when no person can understand an entire problem?
Maybe it is impossible to innovate on the projects that David talked about…
Colorado State University © Thomas Bradley, 2014
22 Engineering’s Ongoing Information Revolution • • When engineering educators talk about the state of engineering education we talk about 3 “missed revolutions” – Three things that we did not teach you in school • • The Quality Revolution The Entrepreneurship Revolution • The Information Technology Revolution – But that are central to US business and engineering practice in industry
They give us examples of how to innovate in a real-world industrial context
Goldberg and Sommerville, 2014 Colorado State University © Thomas Bradley, 2014
23 Engineering’s Ongoing Information Revolution •
The Quality Revolution
– Preexisting state-of-the-art said that quality was derived from • 100% Testing, customization, design for longevity – Japanese industry said that quality could be derived from • Statistical process control, robust design, reliability based design, Kaizen – Has changed every aspect of US manufacturing between 1990-present Colorado State University © Thomas Bradley, 2014
Engineering’s Ongoing Information Revolution •
The Quality Revolution VS.
– Empowers the individual and small groups within a huge production system – Continuous improvement provides motivation for innovation 24 http://site.xavier.edu/polt/typewriters/underwood5small.jpg
http://www.tomorrowcars2014.com/wp-content/uploads/2013/06/2014 Toyota-Prius-Hybrid.png
Colorado State University © Thomas Bradley, 2014
Engineering’s Ongoing Information Revolution •
The Entrepreneurship Revolution
– As the conventional corporation devolved in 1975-1990, the US experienced a giant growth in entrepreneurship – Now, the emphasis on entrepreneurship is embedded in many major US companies • Silicon Valley • Woodward • United Technologies (Sikorsky, Carrier, Pratt&Whitney) • General Motors 25 DF Kuratko, 2005 Colorado State University © Thomas Bradley, 2014
26 Engineering’s Ongoing Information Revolution •
The Entrepreneurship Revolution
– Even within these mega-corporations, there is the opportunity to innovate • Take on risk • • Develop intellectual property Bring innovation to the market Colorado State University © Thomas Bradley, 2014
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The Information Revolution
– We see it everywhere in our everyday life, and you will see it in your engineering career • Data is ubiquitous • Every engineering artifact has a dataset on its requirements/design/manuf/testing/costing/disposal lifecycle attached to it – Many opportunities for innovation by taking advantage of the richness of new information Colorado State University © Thomas Bradley, 2014
28 Engineering’s Ongoing Information Revolution • Automotive Powertrain Design – Every modern vehicle provides real-time feedback to the vehicle engineering process • Conditions of use, Diagnostics, Infrastructure 40.06
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29 Engineering’s Ongoing Information Revolution • Each of these Revolutions have succeeded by enabling small groups to • How can we understand a problem when there is so much information?
Colorado State University © Thomas Bradley, 2014
30 What tools will enable innovation for the future?
• The fundamental process of innovation in engineering is design
decision making
– As a result of your engineering education, you will be well trained in engineering analysis (modeling) Colorado State University © Thomas Bradley, 2014
31 What tools will enable innovation for the future?
• Objectives for Modern Engineering Design Tools – Handle the complexity of modern requirements, analysis, validation, testing, manufacturing, end use – Allow the designers to concentrate on innovation, creativity, and unexplored possibilities – Enable teamwork, decision making, and communication within a larger organization Colorado State University © Thomas Bradley, 2014
32 What tools will enable innovation for the future?
• Case Study of Next-Next Generation Toyota Gasoline Hybrids – In order to make long-term product design decisions, we must consider • Automotive engineering, policy projections, customer preference projection, manufacturing, cost projections, environmental impact, macro-economic projections… – All these groups … telling you what not to do !
Colorado State University © Thomas Bradley, 2014
What tools will enable innovation for the future?
• Case Study of Next-Next Generation Toyota Gasoline Hybrids – Design Space Exploration – Inverse Design 33 • Ongoing CSU/TEMA Research Colorado State University © Thomas Bradley, 2014
34 What tools will enable innovation for the future?
• Case Study of EcoCAR2 PLM Software Colorado State University © Thomas Bradley, 2014
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