DELTACO brand

Business idea To provide a wide range of affordable IT accessories to the Nordics and Baltics market under brand name of DELTACO TM .

Vision DELTACO would be established as a strong brand in both B2B and B2C market in Nordic and Baltics.

Goal • To be among top 3 IT accessory brands in the Nordics and Baltics.

Koncept DELTACO provides products that: • • Have been tested by our own staff and by the manufacturer and the quality is approved.

Complies with environmental and safety rules .

Koncept DELTACO provides products that: • • Have Free End User Support by Phone or Email.

Have a dedicated web site, www.deltaco.eu

for End Users.

Koncept DELTACO provides products that: • Have technical information on all Nordic languages ​​and English.

Koncept DELTACO provides products that: • Have retail packaging with unified visual identity.

Koncept DELTACO provides products that: • • • Have end user support Have 5 year’s End User Warranty Have Life Time Warranty for cables.

Positioning Depending on the quality and price level assigned DELTACO products into different subgroups.

The positioning of our brands 1 • DELTACO PRIME and DELTACO HIGH 2 • DELTACO (Medium) and STREETZ 3 • EPZI

DELTACO PRIME • • ”Cables and connectivity” High quality at a reasonable price • • • Items in DELTACO PRIME line must be perceived by the user as some of the best Around 25 items Average price 94 SEK

DELTACO HIGH • • • Corresponds DELTACO PRIME but in the rest of the range (non cables & connectivity).

Around 60 items.

Average price is 132 SEK

DELTACO • • • This line consists of products with a good balance between quality and price. A DELTACO product to be perceived by the customer as affordable.

DELTACO range is wide and now includes around 2,000 items.

Average price is 25,7 SEK

Color categories • By color-categorization it’s easy to find the right DELTACO product in the right price range.

DELTACO Product Categories • • Brackets 51 SKUs For TV, Monitor, projektor, smart phone & pads.

DELTACO Product Categories • • Storage 70 SKUs Enclosures, Docking station, Card readers, CD/DVD boxes, …

DELTACO Product Categories • Headsets and Headphones 100 SKUs

DELTACO Product Categories • • Speakers Bluetooth, Notebook, Stereo 12 SKUs

DELTACO Product Categories • Keyboards / Mini keyboards 53 SKUs

DELTACO Product Categories • Mouse / Gaming mouse 47 SKUs

DELTACO Product Categories • Notebook Power Supply & Car Charger 9 SKUs

DELTACO Product Categories • • PC and Notebook accessories (1) Hubs, Microphones, Webcams, BT dongles, 20 SKUs

DELTACO Product Categories • • PC and Notebook accessories (2) Mousepads, Notebook bags & covers, Lock 33 SKUs

DELTACO Product Categories • • Mobility accessories (1) Table and floor stands for pad, table stands for mobile phones, car headrests and mounting solutions, … 16 SKUs

DELTACO Product Categories • • Mobility accessories (1) Covers, cases, screen protectors, … for Samsung Galaxy 48 SKUs

DELTACO Product Categories • • Mobility accessories (1) Covers, cases, screen protectors, … for Apple phones and pads 68 SKUs

DELTACO Product Categories • • Mobility accessories (1) Cables and adapters 46 SKUs

DELTACO Product Categories • • Mobility accessories (1) Chargers/ car chargers 48 SKUs

DELTACO Product Categories • • Mobility accessories (1) Headsets, Batteries, Docking, Stylus pens, network adapters, cases,… and more!

Around 50 SKUs

DELTACO Product Categories • • • Light & Power (1) LED lamps: 20 SKUs Power Adapters: 10 SKUs Cable boxes: 3 SKUs

DELTACO Product Categories • Light & Power (2) Power straps & Power Distribution Units: 68 SKUs

DELTACO Product Categories • • • • SFP/GBIC 33 SKUs Cisco, D-Link, Extreme Network 60 SKUs under development!

GBIC: 17 SKUs New!

DELTACO Cables in pp bag • • • • Around 1500 items New design since 2013 We provide Life Time Warranty!

Average price 15,8 SEK

DELTACO Cables in blister • • • • Since 2012 Around 280 items Several categories, subdivided by using different colors Average price 26 SEK

STREETZ • • • A range of affordable and fashionable computer accessories to young urban users Around 35 items Average price 44,4 SEK

EPZI • • • • • Products that do not meet all the requirements to be branded as DELTACO Low price, short life, not tested Products to be quickly put on the market may temporarily become EPZI for later being branded as DELTACO Around 200 items Average price 14,4 SEK

Target group for our brands • • • The majority of computer users of all ages who need simple and affordable computer accessories for daily use both in the home, school and workplace.

Both B2B and B2C Schools are a particularly interesting target group

Market • • • • • There is no major local brands International competitors(Belkin, Hama and others) An attractive range of products with end-users support Higher margin for resellers Retail Packaging

Brand Awareness • • • • Brand building advertising in TV and various newspapers and magazines.

Sponsring of sport clubs Attending in fairs Selling several milion items since 2007

Brand Awareness • The recognition rate of the brand has been steadily increasing and is currently at about 33% throughout the country and about 68% in the IT sector.

Goal • • • • 10% increase in sales within 3 years Increasing TG to 37% Developing PRIME line to include around 300 SKUs Developing STREETZ to include around 200 SKUs