Transcript Dallas marketo user group (d-mug)

Topic: The Gold Standard
for Marketo
Speaker: Ryan Vong, President & CEO
Digital Pi, LLC
DALLAS LEADERS
Karen Sesona
Marketing Ops/Campaign Mgmt.
Tyler Technologies, Inc.
[email protected]
Pamela Brungardt
Marketing Systems & Operations
NICE Systems Ltd.
[email protected]
THANKS FOR HOSTING
Mark Handy
Sr. Principal, Business Systems Analyst
CA Technologies
www.linkedin.com/in/mhandy
EVENTS
2015 Marketo User Meetings (Local)
• February 26
• April 23
• June 25
• August 27
• October 22
• Every other month, 4th Thurs. of the month
• 3-5pm – still OK?
• Need speakers, topic ideas and host locations
2015 Industry Events (National)
Email Summit - Feb 23-26 – Las Vegas, NV
• Hosted by MecLabs
•
www.meclabs.com/training/marketing-summit/email-summit-2015
Marketing Ops Summit – March 10-12 – San Diego, CA
• Hosted by Marcom Central
• marcomsummit.com
Marketing Nation Summit -- April 13-15– San Francisco, CA
• Hosted by Marketo
• community.marketo.com
Sirius Decisions Summit -- May 12-14 – Nashville TN
• Hosted by SD (B2B Marketing & Sales Alignment)
• http://www.siriusdecisions.com/
Dreamforce Summit – Sept 15-18 – San Francisco, CA
• Hosted by Salesforce
• www.salesforce.com/events
CONNECT ONLINE
•
Visit our Blog for updates:
mapdfw.wordpress.com
• Visit new job board
•
Connect via LinkedIn:
Marketo User Group - Dallas
•
Tweet the group's hash tag:
#DMUG
•
Visit Marketo Web Site >
Resource Area > Events
for live webinars
•
Log-in and visit the:
Marketo Community
*Certification Program available.
INTRODUCTIONS
• Your company … name … title …
• B2B or B2C audience?
• How long a Marketo client? Salesforce?
• Any specific questions you’d like
answered today?
TODAY’S SPEAKER
Speaker: Ryan Vong, Marketo Expert & Champion
Topic: The ‘Gold Standard’ for Marketo
Ryan Vong
President & CEO
Digital Pi, LLC
www.digital-pi.net
www.linkedin.com/in/ryanvong
[email protected]
Description: Will share foundational set-ups
that are fast becoming the ‘Gold Standard’ for
Marketo. Learn how to leverage components to
build out a scalable and easier to manage system.
About: Ryan was the previous Silicon Valley User’s
Group Leader. Digital Pi provides digital marketing
expertise in marketing automation and related
digital marketing technologies.
Revenue is the New Marketing Mandate
Funnel Conversion Rates by
Marketing Automation
Maturity
Building Blocks to Revenue Performance
Management
All elements operate together toward a
single outcome: achieving revenue goals
DPI GOLD STANDARD VALUE
Key components are located and operate from one place (global architecture)
Integrated: all components are designed to operate together toward common purpose
Complete: All core functionality is included from design to implementation
Documented: Enable or support new people, departments, or new requirements
better and faster
Customizing from “known” baseline architecture:
 Speeds development process
 Accelerates customer learning and adoption
 Produces a more reliable, cohesive configuration
DPI Gold Standard Components
Lead
Lifecycle
Behavioral
Demographic
Firmo
Source
Attribution
Channel
Definitions
PROCESS
SCORING
REPORTING
REPORTING
CRM
Configuration
Exception
Handling
Naming &
Organization
INTEGRATION
ADMINISTRATION
ADMINISTRATION
ADMINISTRATION
Program
Templates
Reporting &
Analytics
Sales Insight
Content
SALES
BUYER JOURNEY
TRAINING & DEV
REPORTING
Marketing Funnel Questions
Program Analytics