Transcript branded canvas

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VEVO BRANDED CANVAS
VEVO BRANDED CANVAS
INTRODUCTION
The Branded Canvas is a large format ad unit designed for high-impact sponsorships. This unit
displays in all standard web browsers and is sized to be visible in most standard screen resolutions.
The large scale provides ample room for images, messaging and CTA’s and provides large hotspot
areas for click-through.
VERSIONS
VEVO offers two versions of the Branded Canvas depending on the sponsorship type:
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Branded Canvas: displays with brand’s pre-roll and dissolves when the content plays
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Original Content Branded Canvas: displays with brand’s pre-roll and video content
Please contact your VEVO Account team regarding which canvas is right for your campaign.
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VEVO BRANDED CANVAS
GENERAL SPECS
Size
1500x620px
Formats
JPG
PNG
PSD (Layered)
Max File Size
1MB
Animation
No
Audio
No
Video
No
Expanding
No
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VEVO BRANDED CANVAS
VERSION DESIGN NOTES
BRANDED CANVAS (Download Here)
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Only the Main Messaging area is clickable.
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Video player expands from the top right and the canvas fades out when the pre-roll completes.
See example on next slide.
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Place all design elements within the folder named “Creative.” Delete or hide the folder named
“Template’ then save your final file.
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VEVO BRANDED CANVAS
BRANDED CANVAS
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VEVO BRANDED CANVAS
VERSION DESIGN NOTES
ORIGINAL CONTENT BRANDED CANVAS (Download Here)
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Only the Main Messaging areas are clickable.
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Video player expands from the top right and the canvas slides down revealing the top 90px
(light green area) when the pre-roll completes. See the 2 states on next slide.
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Place all design elements within the folder named “Creative.” Delete or hide the folder named
“Template’ then save your final file.
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VEVO BRANDED CANVAS
ORGINAL CONTENT BRANDED CANVAS
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VEVO BRANDED CANVAS
BEST PRACTICES
VEVO BRANDED CANVAS
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KEEP DESIGNS SIMPLE: FOLLOW THE TEMPLATE SUGGESTIONS
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VEVO BRANDED CANVAS
USE THE CANVAS AS A COMPLIMENT OR SECONDARY
MESSAGE TO THE PRE-ROLL AND/OR OVERLAY
VIDEO PRE-ROLL
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VEVO BRANDED CANVAS
AVOID UNWANTED CROPPING
VIDEO PRE-ROLL
VEVO BRANDED CANVAS
AVOID UNWANTED CROPPING
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VEVO BRANDED CANVAS
AVOID REDUNDANT MESSAGING: POOR USER EXPERIENCE
VIDEO PRE-ROLL