Transcript Katapedia - software.or.id

See What People Say…
Indonesian Social Media Monitoring Tools
a Company Profile
What is
Katapedia ?
www.katapedia.com – Indonesian Social Media Monitoring Tools
KATAPEDIA is an online
tool to monitor and
analyze your brand or
topic mentions in the
news and social media
for Indonesia region only.
KATAPEDIA helps you in
brand or topic
engagement efforts.
www.katapedia.com – Indonesian Social Media Monitoring Tools
Engagement process
API’s
Website
Blog
Forum
RSS
feed
Dashboard
Daily
Monitoring
Sentiment
Engine
10
Analysis
Tools
Reporting
API’s
archives
Engagement process
www.katapedia.com – Indonesian Social Media Monitoring Tools
Who uses
Katapedia ?
On what
purposes?
www.katapedia.com – Indonesian Social Media Monitoring Tools
@ Research Dept.
R & D people use KATAPEDIA to
search & explore potential ideas in
social media and bring them into
their organization.
www.katapedia.com – Indonesian Social Media Monitoring Tools
@ Sales & Marketing Dept.
Sales & Marketing people use
KATAPEDIA to locate potential new
customers.
They also use KATAPEDIA to help in
measuring the effectiveness of a
marketing campaign (new product
launch, brand repositioning, etc.)
www.katapedia.com – Indonesian Social Media Monitoring Tools
@ Public Relation Dept.
PR people use KATAPEDIA to track
any mentions and sentiment about
their brands/company.
They also use KATAPEDIA to find the
influencers for their
brands/company, and follow up
with tactical engagements on them.
www.katapedia.com – Indonesian Social Media Monitoring Tools
@ Customer Service Dept.
CS people use KATAPEDIA to capture
indirect complaints in social media
about their company’s products &
services within minutes.
www.katapedia.com – Indonesian Social Media Monitoring Tools
@ Legal Dept.
Legal people use Katapedia to
closely monitor potential illegal use
of their company’s trademark,
counterfeited products, Intellectual
Property violation, etc.
www.katapedia.com – Indonesian Social Media Monitoring Tools
@ Human Resources Dept.
HR people use KATAPEDIA to
keeps track of employees social
networking activities.
www.katapedia.com – Indonesian Social Media Monitoring Tools
@ The C-Suite
The C-Suite use KATAPEDIA to gain
insights on industry trends &
opportunities of business
development in the future.
www.katapedia.com – Indonesian Social Media Monitoring Tools
What kind of Tools
in Katapedia ?
www.katapedia.com – Indonesian Social Media Monitoring Tools
Simple Keywords Entry
Just input the keywords, then it will be
running automatically.
You don’t have to define any parameters
for the sentiment analysis. Katapedia
Artificial Intelligent (AI) will do that for
you. 
Fill these items only
www.katapedia.com – Indonesian Social Media Monitoring Tools
Daily Media Monitoring
Katapedia crawls data automatically. The results are presented in the Media
Monitoring menu and Daily Update report. Katapedia’s user-friendliness makes it
easy for you to find the information you need from any media channels. 
www.katapedia.com – Indonesian Social Media Monitoring Tools
Saving Complete Information
Katapedia saves complete information from the mentions about your brands/topics.
You don’t have to save any information you need by yourself, let Katapedia do that
for you. 
www.katapedia.com – Indonesian Social Media Monitoring Tools
Data Archives
You can’t access Katapedia everyday? Don’t worry, Katapedia archives all
information. You just need to define the keyword and time period, then Katapedia
will show you the results along with their sentiment.
www.katapedia.com – Indonesian Social Media Monitoring Tools
Mention Share Analysis
This feature presents how many times your
brand or topic are being mentioned in the news
and social media, daily and monthly.
www.katapedia.com – Indonesian Social Media Monitoring Tools
Media Share Analysis
This feature shows which media that has been
mentioning your brands or topics, daily and monthly.
For simplicity, only the top 10 media are presented
graphically. See “Tabular Data” menu for complete
media share analysis.
www.katapedia.com – Indonesian Social Media Monitoring Tools
Core Analysis
Katapedia is able to monitor and analysis any issues
and topics deeply. Then the most important is Users
could have a deeply comparison of an issues or just
direct topic towards competitors.
www.katapedia.com – Indonesian Social Media Monitoring Tools
Analysis Tool #4
Mention Trend Analysis
This feature presents daily mention trend of your
brands or topics in the news and social media.
www.katapedia.com – Indonesian Social Media Monitoring Tools
Sentiment Analysis
This feature presents automatic sentiment classification
(positive, negative, neutral) for any conversations in social
media. Katapedia using Naïve Bayes Classifier and Artifial
Intelligent (AI) Neural Networks as sentiment engine for
words in Bahasa Indonesia.
www.katapedia.com – Indonesian Social Media Monitoring Tools
Content Analysis
This feature shows a list of
the top 15 words (verbs or
adjectives only) mostly used
in the mentions about your
brands/topics.
www.katapedia.com – Indonesian Social Media Monitoring Tools
Top Person Analysis
This feature shows a list of the
top 15 persons that talks about
your brands/topics in social
media. These persons could be
the influencers for your
brands/topics. Please handle
them with care 
www.katapedia.com – Indonesian Social Media Monitoring Tools
Top Location
This feature presents the top 11 locations
(cities) of people that talks about your
brands or topics in social media.
www.katapedia.com – Indonesian Social Media Monitoring Tools
Gender Analysis
This feature identifies the gender of people that
talk about your brands or topics. It is important
to know the relevancies of your brands or topics
with gender.
www.katapedia.com – Indonesian Social Media Monitoring Tools
Social Share Index (SSI)
This feature provides index for your brand and competitor’s brand based on
mention and their sentiments in social media. The more positive your brand
sentiment, the higher the SSI of your brand.
High reputation
Low reputation
www.katapedia.com – Indonesian Social Media Monitoring Tools
Engagement Process
Katapedia provides a way to follow up
with the ones talking about your
brands/topics. You can engage them,
build better relationship, and
potentially create a new positive
influencer for your brands.
www.katapedia.com – Indonesian Social Media Monitoring Tools
Additional Media
You can use this feature to
add more media channels to
monitor your brands or topics
as many as you need
(unlimited).
www.katapedia.com – Indonesian Social Media Monitoring Tools
Report Configuration
Katapedia gives a flexible way to
configure the report you need. This
report will be generated in PDF
format and you can send it via
email to as many addresses as you
needed (unlimited).
www.katapedia.com – Indonesian Social Media Monitoring Tools
Reporting Type
Katapedia generates report in
several ways:
1. Daily Report, generated
every 7 am everyday.
2. Weekly Report,
generated every 6 am on
Monday.
3. Monthly Report,
generated on the first
day of the following
month.
4. Custom Report,
generated anytime you
need it.
www.katapedia.com – Indonesian Social Media Monitoring Tools
Dashboard
Katapedia provides a
dashboard to monitor
any mention and
sentiment about your
brands or topics in the
news and social media.
It’s updated on daily
basis.
www.katapedia.com – Indonesian Social Media Monitoring Tools
OUR SERVICES












FREE Application Setup for New Users
FREE Reporting Setup (Daily, Monthly, Weekly, Custom)
FREE Technical Support via Email
FREE Upgrade for New Version
FREE Maintenance (Bugs & Errors, if any)
UNLIMITED Data Access
Need more
information ?
UNLIMITED Additional Media
UNLIMITED Data Storage
Send email to:
[email protected]
UNLIMITED Email Access
Sentiment Analysis Accuracy > 75%
Data Relevancy > 85%
Online 24 Hours a Day
www.katapedia.com – Indonesian Social Media Monitoring Tools
OUR CLIENTS
www.katapedia.com – Indonesian Social Media Monitoring Tools
“We love to discuss and to find what
you really need about Social Media
Monitoring. Please contact us…”
[email protected]
0857 10 777 636
THANK YOU
Head Office:
Menara Karya 19th Floor
Jl HR Rasuna Said
Blok X-5 Kav. 1-2
Jakarta 12950
Ph. +6221 7122 3170
+6221 5794 4518
Fax. +6221 5794 4519
www.katapedia.com