Transcript American-Sport-2

SPORT AND THE USA
07/12/2012
LEARNING OBJECTIVES
• To recap the nature of sport
within the USA.
• To understand how
commercialisation and
capitalism have influenced sport
in the USA.
• To understand and explain the
significance of the Super bowl in
regards to commercialisation.
SPIDER DIAGRAM
• As a group, how many key words can we think of that relate
to sport in the USA?
commercialisation
Drafts
Franchise
Religion
Violence
Frontier spirit
Sponsorship
Sport in the USA
American dream
Pioneer spirit
Collegiate sport
Money
Success
‘Win ethic’
Capitalism
Individualism
Land of opportunity
HISTORY OF AMERICA
• During the 19th century millions of
immigrants left Europe and arrived
on the east coast of the USA.
• ‘Land of opportunity’
• Equivalent today – relocating your
family to the moon
• Poor infrastructure/utilities
• Only possible because of the
industrial revolution – creation of sea
going vessels.
WIN ETHIC
Watch this video clip:
http://www.youtube.com/watch?v=9rFx6OFooCs
How do you think this video clip relates
to the American ‘win ethic’?
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Passion
Life/death
Win at all costs
Religious undertones
THE AMERICAN DREAM
• What is the American dream?
• Watch these clip of President Obama:
• http://www.youtube.com/watch?v=nv9NwKAjmt0
• http://www.youtube.com/watch?v=U6GjNFvLk2M
• It assumes that anyone can be a success –
sport as a vehicle.
• Also an opportunity for their children to
grow up with an education and become
professionals.
THE SUPER BOWL
• 111.3 million watched the 2012 Super bowl.
• Estimated cost of 30 seconds of adverts
during a commercial break is $2.6 million.
• Half time is one hour long.
• TV networks take advantage of the huge TV
audience by scheduling independently
produced half-time entertainment.
• Cheerleaders/band marches
• Second largest food consumption day after
Thanksgiving.
SUPER RICH
• Drew Brees.
• Signed a five-year, £62.1 million
contract with Saints (£12.4 million per
year).
• Between July 2011 and July 2012
Brees earned £30.7 million thanks to
a £23 million signing bonus with his
new Saints deal.
• £3.1 million from Sponsorship
• Nike, Pepsi, Verizon Communications
and Procter & Gamble’s Vicks brand
‘MORE MONEY, MORE MONEY’
• Ferrari F458 costs £178,491
Drew Brees can buy 70 Ferraris a
year.
• Chanel bag costs £3,120
Drew Brees can buy 3974 Chanel
bags a year.
• Nike Blazers cost £70
Drew Brees can buy 177,143 pairs
of Nike Blazers a year.
• A pint of milk costs 85p
Drew Brees can buy 14,588,235
pints of milk a year.
AMERICAN FOOTBALL & RUGBY
• List the similarities and differences between
American football and Rugby:
Similarities
Differences
‘H’ shaped goals
Ball can be thrown forward
Same shaped ball
Can tackle people without the ball
Tackling is aloud
Protective clothing
Try line/touchdown zone
Four quarters
Conversions
11 players /15 players
Punting/kicking
Game stops from an incomplete
pass
Line of Scrimmage/Scrum
AMERICAN FOOTBALL & RUGBY
• How did sport develop in America?
Sports were:
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Adapted (Ivy colleges)
Revised/developed
Environment
Facilities
Need for a result
Success
Reflects the pioneering/frontier spirit
EXAM QUESTION
• Q. Identify the economic system of the USA and
explain how it influences sport in the USA (5).
• http://www.ocr.org.uk/images/60326-mark-scheme-unit-g451-an-introductionto-physical-education-june.pdf