THE WORLD OF LODGING

Ch. 10 HS

Section 1

TYPES OF LODGING BUSINESSES

FULL-SERVICE HOTEL



Is large and provides any services

 Distinguishing features are its architecture and level of service  Usually two or more stories high  Concierge – is a hotel staff member who helps guests make arrangements, and advises guests on what to do and see in the area of the hotel 

Five sub-categories of full-service hotels:

 Convention, luxury, resort, extended-stay and condominium

FIVE SUB-CATEGORIES OF FULL-SERVICE HOTELS

 Convention Hotel – designed to provide for the special needs of conventions and trade shows     Convention – large meeting, usually sponsored by a group of its members Trade show – an exhibit during which people who have goods and services to sell show their goods and services Exhibit Hall – the space where a trade show is held Convention Center – a large building designed specifically to hold large meetings, conventions, and trade shows  Luxury Hotel – provides the highest level of amenities, service, room furnishings, public spaces, and technology  Resort Hotel – caters to the vacationer or leisure traveler  Resort – a place that provides entertainment, recreation, and relaxation for vacationers

FIVE SUB-CATEGORIES OF FULL-SERVICE HOTELS

 Extended-Stay Hotels – for people who need lodging for five or more days   Three types:  Extended-stay   All-suite Residential Suite – a hotel accommodation that consists of more than one room  Usually two hotel rooms joined together  Sometimes includes kitchen facilities  Condominium Hotels – are multiple room apartments with kitchens  Time-share Ownership – owner owns the rights to use the unite for a specific time of the year

LIMITED SERVICE PROPERTIES

   Limited-Service Property – smaller, provides fewer services, and is less expensive than a full-service hotel   Motels – first-limited service hotels  Is one or two stories high, with no interior corridors and no elevators Continental Breakfast – consists of breakfast foods that do not need to be cooked   Inn – a smaller hotel, but larger than a motel Two categories – limited-service hotels and budget hotels Limited-Service Hotels – offer a medium level of service and a midrange price   Typically three or four stories tall, has the word inn as part of its name, and offer more services than a motel but fewer than a hotel Do not have a restaurant or bellman services Budget Hotels – have the lowest rates and the least service  Also called economy hotels, budget motels, or economy motels   Goal – to focus on offering a comfortable, clean place to sleep at the lowest rate Microtel – offer rooms with 30% less space ad have built-in furniture

SPECIALTY ACCOMMODATIONS

 Specialty Accommodations – includes a variety of accommodations that are not hotels, motels, or institutional housing  Five categories of Specialty Accommodations  Conference centers     Lodges Bed-and-Breakfast operations Hotels Campgrounds

FIVE CATEGORIES OF SPECIALTY ACCOMMODATIONS

 Conference Centers – a lodging facility where 60% or more of the total occupancy is generated by conferences  Usually offer a complete package of sleeping rooms, meeting rooms, and meals  Lodges – provide rooms and housekeeping for those guests who want to participate in a recreational activity  Bed-and-Breakfast Operations – a private home offering one to five guest rooms    Are for guests looking for personal service and charming locations Include a home-cooked breakfast and an opportunity to meet the host family and the other guests Large B&Bs are sometimes called Inns

FIVE CATEGORIES OF SPECIALTY ACCOMMODATIONS

   Hostels – an inexpensive place to stay where sleeping rooms, bathrooms, and kitchen facilities are shared  No linens, toilet articles or housekeeping services are provided Campgrounds – are places to pitch a tent or park an RV with limited bathroom facilities  Can be basic, cold water and outhouse, or luxurious, hot showers and modern plumbing  Located in natural areas where people go to hike and enjoy the scenery Institutional Housing – provided for people who live in institutions  Include schools, universities, hospitals, prisons, and the military   Dormitory – is a large sleeping room filled with bed for many guests Senior Housing – provides places to live for people over 55   More like a resort; can rent or buy in a complex Includes more standard facilities and conveniences

Section 2

LOCATION

FIVE MAIN LOCATIONS

 Center City  Suburban  Highway  Airport  Resort

FIVE MAIN LOCATIONS

     Center City    Downtown property Near large office buildings and retail stores Close to city’s entertainment services Suburban  Full-service, Limited-service, and specialty accommodations can be found in the suburbs Highway  Most accommodations along the high-ways are limited service hotels and budget hotels Airport  Full-service, Limited-service, and specialty accommodations can be found in or near airports Resort   Full-service, Limited-service, and specialty accommodations can be found in all resorts Locations are very popular places to visit

Section 3

OWNERSHIP & LOCATION

HOTEL CHAINS

 Chains – multiple-businesses that have the same brand name and the same ownership   Main advantages are brand name and the ability to save money by purchasing supplies in large quanitites Develop customer loyalty through frequent guest programs

HOTEL MANAGEMENT

 Hotel Management – the day-to-day running of a hotel  Also called Hotel Operation

Section 4

AFFILIATION, SIZE & PRICE, AND ROOM RATES

AFFILIATION

 Referral System – a group of independent hotels that creates a central office for reservations and marketing  Also knows as Affiliation Group or a Consortium

SIZE & PRICE

 A small property has 1 to 50 rooms  A midsize property has 51 to 200 rooms  A large property has 201 or more rooms  Three price categories:  Premier   Moderate Budget  The categories indicate the level of service

ROOM RATES

 Rack Rate – is the official rate for one night’s lodging property  Room Rate – is the price actually charged for a guest for one night’s lodging  Rates must be competitive with rates of similar hotels  Offer special rates in specific situations and for specific types of guests

Section 5

LODGING MARKET

MARKET SEGMENTS

       Business – consists of people traveling for business  Must have access to mailing services, copy machines, and fax machines  Sleeping room must include desk and chair, phone at desk, and internet access Conventions and Meetings – consists of people traveling to a specific convention or meeting  Can be for a business, or professional and social organizations Leisure – consists of people traveling on vacation or for personal reasons Budget – consists of people looking for the cheapest accommodations Long-Stay – consists of people who need accommodations for five or more days Special – includes groups who have made special arrangements with the lodging business for low rates Guest Mix – the percentage of each segment that is staying at a lodging property

Section 6

FUNCTIONS IN LODGING

FOODSERVICE AND CONCEPTS

 Meal Plan – a room rate that includes meals  Four Types of Meals Plans:  Full American – three meals    Modified American – two meals Continental – continental breakfast European – no meals  Lodging Concept – the whole idea of the lodging property or chain  Includes the theme, target market, décor, ambiance, and level of service