Transcript California Youth Soccer Association, Inc.

Welcome
RECREATIONAL
SOCCER
SYMPOSIUM
AGENDA
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United States Soccer Hierarchy/Organization
US Youth Soccer Mission/History
US Youth Soccer Regions
Guidelines for Individual State Associations To Establish a
Successful Recreational Soccer Symposium:
 Individual State Association information (Sample)
 Individual Association Player Profile (Sample)
 Individual Association Decision Makers (Sample)
 Individual Association Key Members (Sample)
 Individual Association Office Staff (Sample)
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• Critical Issues Facing Recreational Soccer Programs:
 Board Development.
 Player Development.
 Training for of Coaches.
 Training for Referees.
 Field Development.
 Equipment.
 Uniforms.
 Injury Management.
 League Management.
 Adapting to Change.
 Strategic Planning.
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Soccer Hierarchy Organization
US SOCCER
US YOUTH SOCCER
STATE ASSOCIATIONS
LEAGUES/CLUBS
PLAYERS/COACHES/REFEREES
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US Soccer Federation
Mission Statement
The Federation’s mission statement is very
simple and very clear: to make soccer, in all
its forms, a preeminent sport in the United
States and to continue the development of
soccer at all recreational and competitive
levels.
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Mission Statement
US Youth Soccer is a non-profit and
educational organization whose mission is to
foster the physical, mental and emotional
growth and development of America's youth
through the sport of soccer at all levels of age
and competition; to make soccer fun; and to
instill in young players a lifelong passion for
the sport.
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Youth Soccer Pyramid
in the USA
Players and Members
Districts / Leagues / Clubs
State Associations
Region IV
US Youth
Soccer
US Soccer
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The largest member association in US Soccer:
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75% of all registered players in the United States are
US Youth Soccer members.
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3.2 Million members, ages 5 to 19.
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The largest youth sports organization in the United States.
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National Association, comprised of 55 member State
Associations.
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• More than 500,000 volunteers and administrators.
• More than 300,000 coaches.
• Players: male 55%, female 45%. Median ages 11.5
years old.
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Founded in 1974.
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US Youth Soccer includes 55 state
youth soccer associations. One (1)
per state, except for California,
New York, Ohio, Pennsylvania and
Texas, which each have two (2)
state associations.
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US Youth Soccer Association is divided into four (4)
regions.
• The regions are:
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East (Region I) with fifteen (15) State Associations.
II. Midwest (Region II) with fourteen (14) State
Associations.
III. South (Region III) with twelve (12) State
Associations.
IV. West (Region IV) with fourteen (14) State
Associations.
Note: Breakdown by region is provided in the next four (4) slides.
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Region I
Region I contains 15 state associations:
• Connecticut Junior Soccer Association
• Delaware Youth Soccer Association
• Soccer Maine
• Maryland State Youth Soccer Association
• Massachusetts Youth Soccer Association
• New Hampshire Soccer Association
• New Jersey State Youth Soccer
• Eastern New York Youth Soccer Association
• New York State West Youth Soccer Association
• Eastern Pennsylvania Youth Soccer Association
• Pennsylvania West State Soccer Association
• Soccer Rhode Island
• Vermont Soccer Association
• Virginia Youth Soccer Association
• West Virginia Soccer Association
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Region II
Region II contains 14 state associations:
• Illinois Youth Soccer Association
• Indiana Youth Soccer Association
• Iowa State Youth Soccer Association
• Kansas State Youth Soccer Association
• Kentucky Youth Soccer Association
• Michigan State Youth Soccer Association
• Minnesota Youth Soccer Association
• Missouri Youth Soccer Association
• Nebraska State Soccer Association
• North Dakota Youth Soccer Association
• Ohio Youth Soccer Association, North
• Ohio South Youth Soccer Association
• South Dakota State Soccer Association
• Wisconsin Youth Soccer Association
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Region III
Region III contains 12 state associations:
• Alabama Youth Soccer Association
• Arkansas State Soccer Association
• Florida Youth Soccer Association
• Georgia State Soccer Association
• Louisiana Soccer Association
• Mississippi Soccer Association
• North Carolina Youth Soccer Association
• Oklahoma Soccer Association
• South Carolina Youth Soccer Association
• Tennessee State Soccer Association
• North Texas State Soccer Association
• South Texas Youth Soccer Association
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Region IV
Region IV contains 14 state associations:
• Alaska Youth Soccer Association
• Arizona Youth Soccer Association
• California Youth Soccer Association-North
• California State Soccer Association-South
• Colorado Youth Soccer
• Hawaii Youth Soccer Association
• Idaho Youth Soccer Association
• Montana Youth Soccer Association
• Nevada Youth Soccer Association
• New Mexico Youth Soccer Association
• Oregon Youth Soccer Association
• Utah Youth Soccer Association
• Washington Youth Soccer
• Wyoming Youth Soccer
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Recommended Guidelines For Individual
State Associations To Establish A
Successful Recreational Soccer Symposium
(Sample)
 Insert your State Association Logo on the
following templates which are provided as a
guideline for each Association.
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Individual State Associations
information (Sample)
• Over xxx,xxx of registered members
including coaches, volunteers & players
between ages 5 to 19.
• What type of levels do you provide? Such as,
Various skill levels – from Recreational
development to Competitive, Signature
League, TOPSoccer (special needs) program,
to National team.
Your Association’s Philosophy
“KIDS COME FIRST”
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Individual Association Player Profile
(Sample)
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% of the membership who are In-House Recreational Players.
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% of membership who are registered as Competitive Players.
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% of membership who are registered under the TOPSoccer
Program
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Individual Association Decision Makers
(Sample)
Board of Directors
Chairman of the Board/President
1st Vice Chairman/Executive Vice President
2nd Vice Chairman
3rd Vice Chairman
Secretary
Chief Financial Officer
District I Commissioner
District II Commissioner
District III Commissioner
District IV Commissioner
District V Commissioner
District VI Commissioner
District VII Commissioner
Past Chairman
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Individual Association Key Members
(Sample)
• Director of Player Development
• Competitive Director of Coaching
• Recreational Director
• ODP, Pro+ Technical Director
• State Referee Administrator/SRA
• Parent Liaison/Advocate
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Individual Association Office Staff
(Sample)
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Chief Executive Officer/Executive Director
Executive Assistant
Office Manager
Program Coordinator
Director of Marketing & Communications/Sales
Director of Membership Development
Director of Registration
Risk Management Coordinator
State Tournaments Director
Insurance
Protest, Appeals, Discipline (PAD)
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CRITICAL ISSUES FACING
RECREATIONAL SOCCER
PROGRAMS
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Becoming a 501 ( c ) (3) Non-Profit Organization
Board Development
League/Club Organization
Financial Management
Liability Insurance
Director & Officer (D&O) Liability
Risk Management
Referee Abuse
Recruiting of Coaches
Training of Coaches
Referee Training
Increasing Cost of Running Recreational Programs
Financial Aid/Scholarships
Lack Of Fields
Increasing Cost of Fields
Branding of State Associations
Parental Education
Field Grant Allocations
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Becoming a 501(c)(3) Non-Profit Organization
1. IRS Requirements.
2. Yearly Report to the IRS – Form 990.
3. State Charitable Organization Reporting As a Non-Profit Organization.
4. Proof of Good Standing can be obtained
through the IRS website at: www.irs.gov
or see IRS Publication 78.
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Board Development
Recruiting Volunteers
Bylaws & Policy Management
Organization
Meeting Protocols
Registration
Bookkeeping and Tax Filing
Annual General Meeting
Conflict of Interest
To Have an Office or Not
Paid Staff Support
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Training for Coaches
Age Specific Training Sections
Standard Repeatable Sessions
Offering Proper Credentials/License
Availability of Trainers
Paying for Trainers
Code of Conduct for Coaches
Orientation/Meetings for Directors of Coaching
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Training for Referees
Provide R-9 and higher Referee Clinics.
Provide for USFF yearly re-certification.
Allow for a continuous Referee Development.
Emphasis on Consistency and Safety.
Game Report Filing.
Referee Pay/or Not for Pay.
1099 Filing and IRS Requirements.
Issues with paying cash on the fields.
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Training for Parents
Online Resources
Newsletter
Annual Meeting for Parents
Code of Conduct Statement for Parents Signed
Positive Coaching Alliance (PCA)
Parent Pledge
Tools For Parents
Guidelines for Parent-Coach Partnership
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Training for Players
Age Specific Based Practice Plans
Development Programs for U-06
Development Programs for U-08
Development Programs for U-10
Development Programs for U12-U14
After School Programs
High School Recreational Programs for U-15 to
U19
Partnering With Competitive Programs
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Field Development
Successful Partnership With Local Parks/City/
Schools/County
Maintenance of Fields
Negotiate Usage Rates
Portable Goal Safety
Available Grants
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Equipment
Development of Team Standards
Partnership With Reliable Suppliers
Reduce Cost of In-House Supplies
Porta-Potty Agreements
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Uniforms
Contract or Not For Inventory
Purchase in Bulk or Work Through a Supplier
Replacements
State Association Branding
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Injury Management
Concussion Training and Awareness
ACL (anterior cruciate ligament)
Awareness Training
Signed Consent Forms and Limited
Liability
Reporting Injuries
After Injuries What To Do
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League Management
Recruiting/Developing & Retaining Coaches
Recruiting/Developing & Retaining Referees
Recruiting/Developing & Retaining Volunteers
Referee Assignor
Scheduler
Game Report Filing
Referee Pay/or Not for Pay
1099 Filing and IRS Requirements
Issues with paying cash on the fields
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Change Management
Issues Adding Additional & New Programs
Managing Change
Reviewing Programs Annually
Yearly Calendar
Dates, Deadlines & Reminders
Implement A TOPSoccer Program
League Fundraising
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Recreational Tournaments
End of Season League Cup
All Star Tournament
Commissioner’s Cup
State Association Tournament
Regional Tournament
National Tournament
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Vision
Why A Recreational Soccer League?
What Are the Core Values?
Is your Mission Statement Current?
Do Your Bylaws Reflect Your Mission Statement
and Core Values?
Do the Programs Match up To The Mission
Statement And Core Values?
Do you Provide for an Open Policy to your
Members?
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General Public Information
Association/Leagues Website
Office Staff
Board of Directors
Rules and Regulations
Bylaws
FaceBook
Twitter
eMedia
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Recruitment & Retention (R&R) of
Volunteers
Take Initiative
• Rarely do volunteers just show up.
• Always be looking for new volunteers.
• Don’t assume people know volunteer opportunities
exist.
• Re-evaluate current volunteer opportunities.
• Create easy ways for people to get involved.
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Recruitment & Retention of Volunteers
How Do We Keep Our Volunteers
• Notice and appreciate them.
• Give them what they need – training, variety, input.
• Get their feedback.
• Recognize their needs and wants change over time.
• Get peoples values in-line with the organization.
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Recruitment & Retention of Volunteers
• Volunteering is a Leisure Choice
• Volunteers want to enjoy themselves, not have a
second job
“MAKE IT FUN & WORTHWHILE”
“VOLUNTEERS ARE NOT PAID -- NOT
BECAUSE THEY ARE WORTHLESS, BUT
BECAUSE THEY ARE PRICELESS”
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Recruitment & Retention of Volunteers
Getting Volunteers is about Marketing
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Need more the just a duty statement or job description.
Advertise, interview and train.
Package the volunteer opportunity – must appeal to the
potential volunteers wants and needs.
Who are the best recruiters of volunteers.
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Recruitment & Retention of Volunteers
How Does My League/Club Start or Improve A
Volunteer Program?
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Identify current volunteer groups.
What do you currently have available?
What is your organization’s current message?
Do you need to change your message?
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Recruitment & Retention of Volunteers
Other (R&R) Strategies
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What other groups could you target?
Identify needs of each new group.
Match your opportunity to their need.
Identify & track volunteer drop off….. Why?
Create volunteer growth paths:
Go from low to high involvement, Allow them to want
more.
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Recruitment & Retention of Volunteers
 PROVIDE MEANINGFUL RECOGNITION.
 PROVIDE THEM WITH THE NECESSARY
TOOLS TO PERFORM THEIR VOLUNTEER
ASSIGNMENT.
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MARKETING &
COMMUNICATIONS
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Marketing Objectives
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Develop a greater overall public awareness for Your State
Association and its affiliates.
Develop strategic long-term sponsorships and
partnerships.
Promote US Youth Soccer Programs.
Develop a focused communications plan.
Develop a brand strategy.
Provide turnkey event management.
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Marketing Functions
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Membership Satisfaction
Sponsorships
Partnerships
Promotions
Communications / Media Relations
Event Management
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Membership Satisfaction
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Develop a brand strategy and stronger overall public
awareness based on survey results collected through:
1. Annual membership surveys
2. Annual competitive analysis
3. Annual organizational analysis
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Sponsorship & Partnerships Samples
Free Soccer Website and Photo sharing Website
• Shutterfly Team Share sites make it easy to communicate,
organize and share memories privately with other team
members. You can also manage event schedules, snack
duties and player availability all in one place.
• Free player and coaches gift.
• Custom designed websites for Sate Association teams.
Trophy & Awards Sponsorship
• Associations Exclusive awards catalog
• League & tournament trophy packages
• Trophies, pins, flipping coins, bag tags
• Local owned & managed by soccer family
Team Fundraising Opportunity
• High Profits - Earn up to $10 each!
• Low Price - Sells for just $20
• No Upfront Costs & FREE Shipping!
• Coupon Fundraiser is PERSONALIZED!
Features your name, photo, logo, and 40
hometown coupons!
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Sponsorship & Partnerships Samples
Online Banner Store powered by Zaavy
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Discounted Banners and flags for State Association.
Bigger discounts available thru Association’s online
store
Discounted Tournament Sign packages only available
through State Association online store
Custom designed Banners and Flags for State
Association Leagues/teams
Locally owned and products shipped from San Jose Ca.
Coach & Parent Development Partnership
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Discounted PCA membership for State
Associations leagues
Leadership Webinar designed for State
Association league administrators
Available: TBD
Michelin Signature Soccer Program
• Free Soccer Ball Giveaway
• Cash Donation to participating leagues
• Exclusive tire discounts to league members
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Partnership Member Benefits Samples
These partners provide value and mutual benefit to both
State Associations and partner, while providing ADDED
value and benefit to State Association members.
Discounted products and services available through your
State Association affiliation and/or membership.
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Communications/Media Relations
Communication procedures for internal and external use:
Identity Guidelines
State Association Style Guidelines
Organizational profile
Boiler Plates
Co-Branded Press Releases
Social Media
Facebook – fan page with relevant information and
interesting stories
Twitter –scores and highlights of the State Tournaments,
ODP teams, and Cup results and Regional Leagues Status.
Blogs – Chairman’s blog & Registration blog
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Communications/Media Relations
State Association Web Review & Analysis:
Website style Guidelines
Website management
E-mail newsletters
Collateral Material:
Soccer E-newsletter
League Bulleting E-newsletter
Parent Resource Guide
US Youth Soccer Member Benefits brochure
US Youth Team Handbook
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Communications/Media Relations
Public Relations
Co-Branded Press Release Templates Available:
Player Registration, Rules & Policy changes, Regional
& State ODP player pool, Cup Series Opening
Rounds, Cup Series Finals, Clubs advancing to
Regionals/Nationals, Hometown individual player
Release Media contact list
QUESTIONS & ANSWERS
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ASSOCIATION LOGO
Thank You
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ASSOCIATION LOGO
Recreational Soccer
Symposium