Propaganda Techniques

Define, identify, and create examples of persuasive devices including:



bandwagon



loaded terms



testimonial



name-calling

How does recognizing propaganda devices make you a better shopper and decision marker?

Today we will complete

two activities

persuasive devices including: with   Create an organizer defining the four persuasive devices.

Use response cards to determine which persuasive device is being used.

Each one of the following cell phone advertisements uses a different persuasive technique. Think about what the advertisers are doing to get you to buy the cell phone as you watch each commercial.

bandwagon

loaded terms

name calling

testimonial

    Which advertisement had someone famous?

Which advertisement had someone who wanted to join the group?

Which advertisement made fun of someone else?

Which advertisement had loaded terms?

On the blank space provided fill in the correct persuasive device for each definition.

Write a short example for each.

encourages the hearer to think that because everyone else is doing something, you should too or you will be left out.

is when an expert, public figure, or celebrity promotes or supports a product, policy, or political candidate.

is when words that have strong emotions are used to promote a person or product.

is the use of placing negative labels on a person or item. It is used to create fear and arouse prejudices in the hearers.

An expert from Nevada explained that when rivers are dammed for water power, it destroys beautiful valleys.

testimonial

All trails lead to ice-cold

loaded terms

The New Zealand Air Force used Disney artwork on the aircraft. The message says Mickey Mouse, proprietor of "M. Mouse Loans" says: "The Axis is Living on Borrowed Time, An' We're Gonna Foreclose."

testimonial

name-calling

The jeans that built America

loaded terms

bandwagon

Papa John’s – We believe better tasting ingredients makes a better tasting pizza.

loaded terms

M&Ms melt in your mouth, not in your hand.

loaded terms

testimonial

Your teenage daughter asks: “Everyone else is camping overnight without chaperones, so why can’t I?”

bandwagon

On a piece of notebook paper, number your paper from 1 to 10 for the following quiz questions.

For each of the 10 examples you must identify the persuasive device which is being used in the advertisement.

1.

2. It’s alright for me to cheat on my taxes because everyone else does it.

3. This grand touring vehicle concept is as at home in the city as it is in more wide open spaces, like country lanes meant for performance driving.

4.

5.

6.

7.

8. Michael Jordan says he loves to eat Ball Park Franks Hot Dogs.

9. Slip away into paradise with this luxury cruise ship to an exotic island in the glistening ocean.

10.