Transcript Paste-In-Brush - Hans Raj College

Project of Business, Entrepreneurship and
Management on developing an innovative
business idea
Presented by students of B.Com(H) I year
section 3
Hans Raj College
Faculty- Mrs. Meghna Malhotra
BACKGROUND
It can often be desirable to have a toothbrush provided with
a quantity of toothpaste which is stored in the handle and
which is dispensable onto the bristles of the toothbrush from
dispensing orifices provided through the brush head and
adjacent to the brush bristles as needed.
TECHNICAL FIELD
• Nowadays, daily-use toothbrushes require the customer to
actively spread a toothpaste on it. Toothpastes are mostly sold
in plastic tubes or in hard plastic containers. In every modern
home, for the most part, there are toothbrushes for each and
every member of the family, and shared toothpaste for all. In
order to brush one's teeth, one should first spread the
toothpaste on the toothbrush.
The previously mentioned way of brushing one's
teeth, which is common to every human being in
modern society, has a few shortcomings, they are as
follows:
• No Personalization: Toothpastes offered to the public
include a wide variety of flavours, qualities and colours. As
previously mentioned, in spite of the fact that each member of the
family owns a personal toothbrush, they all usually share the
same toothpaste. So, if members of a family possess different
tastes, some of them will have to compromise regarding the type
of toothpaste they will use.
Low Hygiene:
At the end of use, the toothbrush is placed alongside
the other members' toothbrushes, with no possibility of preventing contact
between them. Some will regard this fact as a major hygienic shortcoming.
Difficult For Some :Squeezing the tube and spreading the paste on
the toothbrush, though seemingly a rather simple task for ordinary people, is
regarded as a difficult and complicated one for the elderly, children and
those who suffer from fine-motor disabilities. The current invention
provides an appropriate solution for the shortcomings mentioned above.
Wastage: The shared toothpaste among all users makes it impersonal.
Therefore, due to hygienic considerations, many people squeeze a bit of
toothpaste before spreading it on the toothbrush.
INVENTION
• The invention involves a personal toothbrush, which is built
upon a receptacle comprising personal toothpaste from
which the toothpaste comes out onto the brush, in the area
of the bristles. The receptacle will be made of hard plastic,
and will serve as an attractively designed and comfortable
handle. The toothbrush will include a regular set of bristles,
and a short arm with a screw able connector. A spring-like
push-button will be placed below the base, which will
squeeze out the paste out to bristles
A toothbrush includes a short arm having
bristles on one end and the opposite end
connected to a receptacle containing toothpaste.
The bottom end of the arm includes a connector
leading from a departure hole at the upper base
of the receptacle to the brush. We have given
two spring like push buttons one at the base
below receptacle and one at the body of
receptacle near the connector. On pressing the
button at the base , Toothpaste leaves the
receptacle through the departure hole into a
channel along the arm and paste flows through
the channel and through two short flexible
pipes and up into the bristles. The use of second
button is when little toothpaste is left in
receptacle , second button is pressed to increase
the pressure. The brush may also include a
transparent cover thereon. The receptacle is
shaped as an easy, comfortable handle for use.
When the receptacle is out of paste, it may be
filled with a new one.
RECEPTACLE’S
DESCRIPTION
• A disposable, cylindrical, receptacle made out of hard
plastic, which contains toothpaste which will be filled in a
rubber balloon which will be inside the cylinder. Its bottom
base is Having a push button. Below balloon, containing
paste, there will be a plastic circular base, then a spring then
the push button. Pressing the push button will squeeze out
the paste out on balloon and travel through the pipe to the
bristles
BRUSH’S OPERATION
• While pressing the spring-like push-button, the paste will go out
of the receptacle through the channel, up to the bristles' area of
the brush where the channel will spilt into two, and the paste
will get to the bristles from both ends of the channel.
• Short pipes made of silicon (or any other soft and flexible
material) will be attached to both of the channel's holes, in order
to prevent drying of the paste. The brush would be sealed with a
transparent cover made of plastic, that would be attached to the
connector
ADVANTAGES
• Comfortable and Easy usage.
• Personalization :will allow the user to use a different kind of
paste (personal), according to his taste and preference.
• Hygienic : Due to the diameter of the receptacle, and the
cover on top of it, there would be no contact between the
family members' toothbrushes. This fact will allow a high
degree of hygiene.
• Stands On Its Own: Due to the diameter of the receptacle,
the brush will be placed on its bottom base, with no need for
any special device in order to make it stand on its own.
• No Dry Ups: The short silicone pipes will prevent the paste
from drying up and will allow free flow of the paste to the
bristles
• Comfortable Handle : Being thicker than an ordinary
toothbrush, the receptacle will serve as a very
comfortable handle, which will fit, almost perfectly, to
the size of the palm.
• Easy For Elderly : The invention will turn the usage of
the tube and spreading of the paste on the brush, into
an easier task for the elderly, children and those with
fine-motor disabilities
MARKETING MIX
• As ours is an already established company selling
Toiletries like Toothbrush, Toothpaste, Tongue cleaner,
Mouthwash, Dental Floss etc
• This venture will add Toothbrush with paste to its list
• Marketing of this product will start from metropolitan
cities, then to states’ capital
• Marketing method followed will include Posters,
Internet media(like youtube, google ads), online selling
portals(like flipkart, ebay, homeshop18), Free samples,
active display at market and public places to promote
the product.
• The first 500 customers would get a special discount on
the toothbrush.
• Many consumers base a lot of their purchase decisions
on how comfortable a toothbrush feels in their mouths,
whether the bristles are soft enough, whether the head
shape suits their mouth size, or whether the toothbrush
is flexible enough. They also base their purchases
around the ability of the toothbrush to “remove food
particles; plaque removal and gum stimulation,”
• These groups include therapeutic, cosmetic, and
uninvolved brushers. Therapeutic brushers are
concerned with oral care problems. They brush to
prevent disease or other oral health risks. Cosmetic
brushers are concerned with bad breath and their
appearance. We provide with all these things in the
same product. Soft bristles and flavoured toothpaste
of customer’s choice.
• For Wholesalers and retailers, schemes will be
introduced; like, if they achieve a sale target of
10lakh they can win a trip to Goa sponsored by
HRC Ltd
Point System will be introduced for wholesaler and
retailers
• WHOLESALERS
On sale of every 10 Units they will earn 3 reward
points, which they can spend to buy products from
HRC Ltd
• RETAILERS
As they sell lesser no. of articles as compared to
wholesalers therefore they will earn 5 points on
sale of 10
COST ANALYSIS
The cost of the product has been decided in a way that it is economical to everyone
i.e elite class and the middle class people.
Our R&D team has been working on this and bifurcated the cost as follows:1.Plastic
= Rs 5
2.Spring
= Rs 3
3.Bristles
= Rs 5
4.Silicon Pipes
= Rs 8
5.Rubber Balloon = Rs 6
6.Button
= Rs 2
7.Labour Charges = Rs 5
8. Toothpaste
= Rs 4
9.Electricity
= Rs 7
So we came on a conclusion to keep 10% profit on selling price. So the total cost of
the product was decided to be Rs 50….
INVESTMENT
The Major Source for this venture will be from
the profits derived out of our already established
business kept as reserves.
S.W.O.T. Analysis
• Strength
o High Demand of this product in market, but no
product as such released yet
o Low cost
o Easy to Use for everyone
o No competition
• Weakness
o Difficult to replace the current system
• Opportunity
o Huge untapped market
o In future, introduction of motorized version of
this product
o Chances to compete in foreign market
• Threats
o Rejection by market
o Competition in the form of advanced technology
MINIMIZING COSTS
Future Plans
• Material Recovery
o Point-of-Purchase Recycling
o Mail-In Recycling
• Redesign of product to eliminate manufacturing
waste
• Redirect products with minor production errors
to charities (etc.) rather than throwing away.
• Use recycled materials
• Floss in/at end of handle
• Remove nickel silver wire and melt nylon
bristles to new nylon brush head
SPECIAL THANKS
• OUR MENTOR MRS.MEGHNA MALHOTRA WHO
GUIDED US THE ENTIRE PROJECT AND
MOTIVATED US TO COME UP WITH SUCH AN
INNOVATIVE BUSINESS MODEL.
THANKING YOU :GROUP 4