Transcript Profile Hit filter - Webtrends Training (EMEA)

System Administration
Introduction
 Name / job role
 What company are you with
 How much experience do you have using Webtrends
 Create a Word document for your notes ..
Agenda
System Administration
Profiles
Profiles
Profiles are used to:
 Identify the data to be analyzed
 Specify report and analysis settings
 Enable features that are defined outside the profile
 Filters, Scenarios, Campaigns, etc
Profiles
Profile
Data Source
Filters
Hit
Visit
Basic
Advanced
Template & Dashboards
Complete
View
Overview
Users
Roles
Rights
Demonstration
CREATE A PROFILE
Demonstration: Profile
Before you create the Basic Profile ensure that the following steps have
been completed:
 SmartSource Data collector has been installed and configured.
 The whatever.com website has been mapped to the SmartSource Data
Collector.
 A ‘whatever’ data source has been created, pointing to:
C:\Log Files\whatever.log
Demonstration: Profile
Action
Select:
Web Analysis > Reports and Profiles > Click New
Enter:
Whatever
Web Site URL
Whatever.com
Data Source
Whatever
Workshop
CREATE A MUSA PROFILE
Workshop: Profile
Action
MUSA Data Source
Select:
Application Settings > Data Sources
Data Location:
C:\Log Files\sdc-2010-02-19.log
SDC:
sdc.musa.com
Action
MUSA Basic Profile
Select:
Web Analysis > Reports and Profiles > Click New
Enter:
MUSA
Web Site URL
MUSA.com
Data Source
MUSA
System Administration
Profile Filters
Profile Filters
Profile Level Filters - Obviously, applied at a Profile level. For example
filtering a Profile for a domain.
Custom Report Filters - With custom report filters, filters are applied to a
specific report to produce reports that are specifically tailored to your
needs.
Hit Filters - include or exclude raw data generated by individual actions on
a web site.
Visit Filters - include or exclude data that as already been grouped into
visits. A visit is a single session of activity identified with an individual
user, including all the page requests and hits logged during the session
Profile Filters
Hits
Hits
Visit
Profile Filter
Combining Hit and Visit Filters - When
combined, hit and visit filters in the same
profile or custom report, Webtrends
processes the hit filters first and then the visit
filters.
After you decide whether to apply filters to all
your profile data or at the custom report
level, you should consider whether to use
include filters or exclude filters.
Profile Filters
When a visit filter is applied at the
Profile Level the log file is analyzed
for the first hit of the ‘Entry Page’
defined in that visit. The subsequent
reports will be based either including
or excluding visits that are based on
that defined ’Entry page’.
Profile Filters
Filters on a URL or URLs in the log file
 Can use * as a wildcard or regular expressions to define multiple URLs
 Filters on parameters
URL
/support/kb*
All URLs in the /support/ directory are filtered
/support/*
Include Support Pages (/support/kb*)
*/support/kb*
URLs that end with /support/kb are filtered
Profile Filters
www.whatever.com
www.services.whatever.com
www.product.whatever.com
Product
Services Profile
Services
Services
Visit
Product Profile
Hit Profile Filter
Product
Profile Filters
The filter will only be applied if both
criteria are met.
AND statement
Two separate filters
OR statement
Demonstration
PROFILE HIT FILTER
Demonstration: Hit Filter
Whatever.com just wants to report traffic for the domain www.whatever.com.
Action
Select:
Administration > Web Analysis > Options > Hit Filters.
Click
the New button to add a Hit filter.
Create
a Hit Filter: Include Services Domain Traffic.
Include
on Multi Homed Domain
Workshop
PROFILE HIT FILTER
Workshop: Hit Filter
Whatever.com just wants to report traffic for the domain www.whatever.com.
Action
Select:
Administration > Web Analysis > Options > Hit Filters.
Click
the New button to add a Hit filter.
Create
a Hit Filter: based on a Hit Criteria
Workshop
PROFILE VISIT FILTER
Workshop: Visit Filter
The campaign manager for MUSA.com wishes to analyse traffic on the
website, where just *Google* is the referring site.
Workshop
COMBINING FILTERS
Workshop: Combining Filters
Whatever.com requires a profile that filters for the number of hits to their
shopping cart. The shopping cart pages are located in the /cart/ directory.
Example URLs:
www.whatever.com/cart/Step1_Product.html
www.whatever.com/cart/Step2_Account.html
System Administration
Templates
Templates
Profile
Data Source
Filters
Hit
Visit
Basic
Advanced
Template & Dashboards
Complete
View
Overview
Users
Roles
Rights
Demonstration
TEMPLATES
Workshop: Templates
Re-analyze is necessary ONLY if you enabled any new custom reports,
added Profile filters or have enabled features, e.g Path Analysis.
Action
Select:
Web Analysis > Report Configuration > Templates
Marketing Template
Select:
Content
Add:
Chapters , Reports, Dashboards, External Link
Edit the required Profile
Enable:
Action > Edit > Reports > Report Templates
Demonstration
DASHBOARD
Workshop: Dashboard
Workflow for creating a Dashboard:
 Define the template dashboard
 Include the reports in the dashboard
 Save the dashboard
 Add the dashboard to the template
 View the report
System Administration
Users, Roles & Rights
Users, Roles & Rights
Profile
Data Source
Filters
Hit
Visit
Basic
Advanced
Template & Dashboards
Complete
View
Overview
Users
Roles
Rights
Users, Roles & Rights
 At the most basic level, creating a user grants access to a Webtrends login.
However, by selecting specific rights for each user, you can define very
specific and detailed user rights according to each user’s job function and
data access requirements.
 If you have more than a handful of Webtrends users, you can reduce
configuration time using groups of rights called roles.
Role
Administrator
All rights and access
Report Manager
Configure all profiles, reports, and templates
Report User
View and export reports
Users, Roles & Rights
Administrator
 Create, Edit, Delete, and View rights to all Webtrends features
Report Manager
 Create, Edit, Delete, and View rights to all report creation, configuration,
and export features, including full Custom Reports.
 Cannot create or delete profiles or data sources.
 Cannot manage accounts or users, except to assign report viewing rights
to users.
Report User
 Has View and Export rights to reports, but only for profiles for which the
user is permissions to view.
Users, Roles & Rights
 When you configure rights for a user or role, Webtrends provides three
different types of rights:
 action rights
 profile rights
 template rights
 Selecting these rights defines the permissions granted to a user or role.
Action rights are designed to control access to functionality. Profile and
template rights provide access to the data and reports contained in
specific profiles and templates.
 Webtrends user rights are cumulative, and greater rights grant implied
access to lesser ones.
Users, Roles & Rights
 Webtrends user rights are cumulative, and greater rights grant implied
access to lesser ones.
 For example, granting Create rights also grants View, Edit, and Delete
rights.
 Similarly, if you have only View rights to all profiles through the Action
Rights dialog, you can still be granted Edit rights to any specific profile in
the Profile Rights dialog.
Demonstration
USERS, ROLES & RIGHTS
Workshop: Users, Roles & Rights
 Select Administration >
Application Settings > Users
 Select New and enter the
following details.
 Assign some Action, Profile
and Template Rights
 Log out and Log in as THanks
System Administration
Tracking Visitor Behaviour
Visitor Behaviour
The main objective of web analytics is to understand how web visitors are
using your site (what pages are visited and what actions are taken) so
that you can determine if they are doing what you want them to do.
 Are visitors making purchases or downloading white papers?
 Are visitors responding to ads?
 Are visitors reviewing your technical support materials rather than
calling your technical support ?
But how can you tie activity to individual visitors? How can you tell
whether a hit to a product information page and a hit to the pages of a
shopping cart were all done by the same visitor?
Visitor Behaviour
Webtrends identifies the visitor using a First Party Cookie.
When the profile is first analysed and Visitor History is enabled,
Webtrends creates a Visitor History Table that tracks the activity of each
unique visitor analysed for that profile.
The Profile is configured to collect the visitor activity you require, e.g.
campaign history.. and Webtrends will use specific query parameters
to track the activity.
Visitor Behaviour
Visits – not
visitors!
Visitor count - column changes
dynamically based on time periods
selected
Always zero – so
count will not match
“unique visitors” in
other solutions
Visitor Behaviour
System Administration
Summary
Summary