Transcript LinkedIn Headlines: Best of 2013

HOW TO CREATE A LINKEDIN
PROFILE THAT GRABS
ATTENTION
Alyson Weiss, Social Media Specialist at JVS
Career Moves – a division of JVS
Our Services
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One-on-one & group
workshops
Career counseling –
helps you figure out
what you want to do
Job search coaching
Resume writing
Interview Preparation
LinkedIn
Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299
LinkedIn Profile Writing
Step 1: Strategize
Step 2: Turn off notifications
Step 3: Start writing!
Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299
Step 1: Strategize
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Define your goal.
Identify your target audience.
Your Turn! Type into the chat window your goal for
using LinkedIn. Is it to find a job? Change careers?
Find clients? Be as specific as possible!
Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299
Step 2: Turn off notifications
Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299
Step 3: Start writing!
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Headline
Summary
Experience
 Recommendations
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Skills & Endorsements
Extra Sections
Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299
Headline
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Think of it as your 120-character LinkedIn elevator
pitch
Key components:
 Who
are you?
 What can you offer?
 Keywords
Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299
Headline – Transferable Skills
Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299
Headline – “Value Add”
Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299
Headline – “Value Add + Personality”
Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299
Headline – “Mission Statement”
Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299
Headline – Multiple ‘Hats’
Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299
Headline
Your Turn! Type into the chat which format you are going to
use for your headline:
1.
2.
3.
4.
Transferable skills
Value add
Mission Statement
Multiple hats
Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299
Summary
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Key components
Keywords
 Results
 Contact information
 Personality
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Format
1st paragraph – brief introduction. 1-2 sentences.
 Body – demonstrates value & key skills with skim-able
headlines & key results
 Ends with call to action with contact information
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Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299
Questions so far?
Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299
Experience
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Target to your goal & audience
Results-focused
Examples of your work
Recommendations
Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299
Headline – “Mission Statement”
Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299
Skills & Endorsements
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Great source of keywords for recruiters!
Endorsements – networking tool, not self-marketing
Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299
Extra Sections
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Use & re-order
Includes
 Volunteer
 Projects
 Courses
 Certifications
 Publications
 Awards
& Honors
Career Moves at JVS 29 Winter Street Boston MA 02108 www.career-moves.org 617-399-3299
Alyson Weiss
Young Professional Outreach Coordinator & Social Media Specialist
Career Moves—a division of JVS
[email protected]
617-399-3186
Linkedin.com/in/alysonweiss
THANK YOU!
Alyson Weiss, Social Media Specialist at JVS