Transcript And, Why are we doing it? - Minnesota State University, Mankato

Enrollment Management Update
for the
Fall 2012 President’s Retreat
Recruit, Retain, Complete, and Serve.
ChimeIn
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< http://link.mnsu.edu/enrollment
 Please share any question you may have about
our Enrollment Plans?
• http://link.mnsu.edu/enrollment
• Text 370 plus your answer to 1-818-334-2958
Registration Snapshot
Comparing August 2, 2011 to August 7, 2012
12,000
10,029
9,875
10,000
8,000
6,000
NEF
4,000
2,330
2,000
TRF
2,135
876
797
RETURN
0
2011
2012
Enrollment Snapshot
Comparing August 2, 2011 to August 7, 2012
14,000
12,000
11,720
Total Enrolled Students
13,081
12,961
11,627
10,000
UG Total
GR Total
Total HC
8,000
6,000
4,000
2,000
1,361
1,334
2011
2012
0
Historical Fall Enrollment
20000
18000
16000
15,408
14,621 14,955
13,795
14,149
14,15114,333
14,515
14,058
15,645
14000
Graduates
12000
Returning
Undergraduates
New Transfer
Students
New First Year
Students
10000
8000
6000
4000
2000
0
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
Developing Our Enrollment
Management Plan
•We aim to identify, recruit,
and retain students in order
to fulfill our mission and
goals.
Our Five-Year Enrollment Trends
Since 2007, Minnesota State Mankato has:
 Grown by 7.6% in total headcount
 Undergraduate enrollment is up 6.6%
 Graduate enrollment is up 14.6%
 Transfer Student enrollment is up 4.1%
• http://link.mnsu.edu/enrollment
• Text 370 plus your answer to 1-818-334-2958
We are changing
Since 2007, Minnesota State Mankato has
seen our student and pedagogical delivery
method change.
 Ethnic Minorities grew to be 9.6% of our
student body.
 International students are now 4.1% of
our student body.
 Caucasian student enrollment ▼ to 82.2%
 Online and off-campus coursework
▲14.3%
Our Region is changing:
% Change in HS Graduates by
State, 2005-2015
Projected Proportion of Minority
HS Graduates, 2014-2015
MnSCU Students are Changing
 During past 5 years, Non-Traditional student growth
has grown by 3.8%
 For the FY ending in 2010:
< 23.3% of MnSCU students were 21-24 years old
< 21.7% of MnSCU students were 25-34 years old
 Most 25-34 age students are place bound
2012-2017
Enrollment Management Goals
Goal One – Increase our four-year graduation rate
by 15% by 2017
1.1 Increase First-Time Full-Time Student four-year
completion rate incrementally by 3% annually.
(Increase from 20% to 35%)
1.2 Increase First-Time Full-Time Transfer Student
two-year completion rate incrementally by 2% annually.
(Increase from 42% to 52%)
• http://link.mnsu.edu/enrollment
• Text 370 plus your answer to 1-818-334-2958
2012-2017
Enrollment Management Goals
Goal Two – Increase our six-year graduation rate
for all populations to 65% by 2017 (Currently 49%)
2.1 Increase completion rate incrementally
by 3% annually.
2012-2017
Enrollment Management Goals
Goal Three – Increase the first- to second-year
retention rate incrementally to 85% by 2017.
(Currently 77%)
3.1 Increase first-year
retention incrementally
by 2% annually.
student
2012-2017
Enrollment Management Goals
Goal Four – Increase total student enrollment
through recruitment and retention to 17,000 by
2017.
4.1 Increase new undergraduate student enrollment
incrementally by 1.5% each year.
4.2 Increase new graduate enrollment incrementally by
2% each year.
4.3 Increase current undergraduate student retention
incrementally by 2% each year.
So, What are we doing?
1. Using our Enrollment Management Model
2. Expanding our out-of-state recruiting
3. Hired a Metro-based Admissions Officer
4. Implementing Recruiting Analytics
5. Developing partnerships in the Metro area
6. Implementing early alert systems to help our students
7. Hiring a Family Program Coordinator to better support
and educate families of our students
 And we need to do more . . .
Our Enrollment Management
Model
Recruitment
Strategies for
Admissions
Marketing &
Recruitment
Retention
Strategies for
Retention
Completion
Strategies for
Degree and
Certificate
Completion
Service
Assessment
Plan for
Measuring
Success
And, Why are we doing it?
 Our Students
 Our Mission
 Our Strategic Plan
 Our Livelihood
< 100 in-state
undergraduate students
= $753,208 annually
• http://link.mnsu.edu/enrollment
• Text 370 plus your answer to 1-818-334-2958
Questions, Observations, Fears,
Ideas, and Concerns
ChimeIn Questions
 https://chimein.mnsu.edu/result/view/370
• http://link.mnsu.edu/enrollment
• Text 370 plus your answer to 1-818-334-2958