PRESENTATION HEADLINE

Presentation Subhead

Learn to maximize what individuals really think of AAUW

Investigate your Neighbor

Who We Are

Christy Jones,

Vice President, Member and Branch Relations

Krys Wulff,

Membership Committee Chair

EVERY MEMBER SURVEY RESULTS

Demographics: Affiliation with AAUW What is your primary affiliation with AAUW? (Check one.)

Branch member AAUW branch officer AAUW national individual (non-branch) AAUW state officer College/university representative 0,7 Student affiliate 0,4 2,5 AAUW national officer 0,3 0 10 19,9 18,8 50 57,4 60 20 30

Percent

40 70

Most Important Reason Why Members Joined?

90% Overall and under age 50 (top 4 choices) 80% 13% 70% 14% I wanted to participate locally in meaningful programs and activities for women and girls 60% 16% A friend/ colleague asked me to join 50% 18% 18% 40% I believed in AAUW's mission 30% 29% I wanted to connect with women of similar interests 20% 33% 10% 15% 0% Overall Under age 50

Most Important Reason they Remained a Member

Why Don’t they Belong to a Local Branch ?

TOP ANSWER: In the under 50 age group, 51% had never been contacted by a branch.

Member Views of AAUW 2010 vs 2012

What do you see as the top 3 responsibilities of our AAUW Branch Leaders?

Increasing Visibility in Community Focus on Mission based programming Recruiting New Members

Top Public Policy Objectives Pay Equity Women in STEM Sex Discrimination in Workplace

Overall Satisfaction with your AAUW Membership 2005-2012 Very Satisfied 19% to 49% Very Satisfied/Somewhat Satisfied: 76% to 83%

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Website

Of those who said they use social media, what percentage said they use Facebook?

AAUW Program Awareness

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 91% 97%

AAUW Members Program Knowledge

2012 Percentage of Respondents Indicating They "Participated In" or "Know about" AAUW Programs, by Member Type 94% 93% 88% 86% 86% 83% 77% 72% 79% 70% 68% 65% 72% 63% 62% 62% 60% 57% 59% 59% 53% 50% 75% 45% 71% 79% 73% 44% 42% 40% 33% 35% 54% 59% 53% 45% 45% 37% 28% 28% 36% 21% 42% 25% 28% 32% 16% 31% 26% 15% 21% 18% 10% Branch member AAUW officer National member (non-branch) College/ university representative Student affiliate

60

Demographics: Education Q-23. What is the highest level of education you have achieved?

50 40 30 2012 2010 20 10 0 Non-degreed student Associate degree Bachelor's degree Master's degree Professional degree (eg, JD/MD) Doctoral degree

40% 35% 30% 25% 20% 15% 10% 5% 0% 2% Associate degree

Demographics: Education (under 50) What is the highest level of education you have achieved?

Respondents under age 50 38% 29% 23% Bachelor's degree Master's degree Doctoral degree 7% 2% Professional degree (ex.

JD/MD) Non-degreed student

Non-MEMBER SURVEY RESULTS

Initial perceptions of AAUW?

Non-MEMBER SURVEY RESULTS

What made them join or donate to other organizations?

What issues were top of mind?

Priorities and Barriers Affecting Younger Women

Low Self-Esteem Work/Life Balance

Unequal Pay

Non Member Survey

Priorities and Barriers Affecting Women of Color

Unequal Pay

Domestic Violence Work/Life Balance

Non Member Survey

Outreach

• Highlight how active we are at colleges and universities • Invest in a website • Highlight AAUW’s Accomplishments • Focus on the issues people care about Non Member Survey