Transcript Product Knowledge Seminar

Product Knowledge Seminar
Mass Market and Premium Products
Types of Customers
In-store Walkthrough
Mass Market Products
H of H Products
RSP
Competitive Products
RSP
Pom Pom 5, 50
Pom Pom Tip 5,50
$8.99
$1.77
Captain Black Original (White Pack)
Old Port
$9.59
$9.49
BlackStone Cherry 5,
50
BlackStone Vanilla, Wine
$9.99
$1.89
$9.99
Captain Black Sweets (Red)
Old Port
$9.59
$9.49
Swisher Sweets 5,
50
Swisher Sweets Tip 5,
50
$9.99
$1.89
$9.99
$1.89
Captain Black Sweets (Brown)
Old Port
$9.59
$9.49
Pom Pom Mini (6 Pack)
Swisher Sweet (6 Pack)
Blackstone Mini’s tips
(6Pack)
$6.49
$6.99
$6.99
CB Mini Original, Cherry, Sweets
Colts Rum & Wine, Whisky, Cherry
M by Colts
$9.59
$9.59
$7.89
Swisher Blunts (Large Cigars)
$1.99
Century Sam
White Owl
Phillies
Kwiki ($5.99)
BackWoods ($2.49)
$1.99
$1.99
Mass Market Products
H of H Products
Competitive Products
Panter
$22.99
Café Crème
$19.49
Meharis
$13.49
Al Capone
Villiger
$11.99
Little Cigars Pom Pom
Sante Fe
$8.49
$7.99
Talon
HoneyTime
Bullseye
Primetime
$6.99
$7.99
$7.99
$8.99
MacBaren Pipe Tobacco
$19.99
Colts Pipe Tobacco
Borkum Riff
Brigham
$18.99
$23.79
$23.19
Premium Products
H of H Products
RSP
Competitive Products
RSP
Casa Magna
$10.99 Brick House
$10.49
My Father Robusto
$19.99 Padron Robusto
Rockey Patel Decade Robusto
Perdomo
$21.99
$19.99
$18.99
Imperiales Robusto
$8.39
$7.99
Cubanna Robusto (5X50)
$11.99 Macanudo
Vega Fina
Don Diego
$18.99
$14.99
$13.49
H of H Robutos
$4.49
$4.25
$4.69
$3.99
Don Tomas
W & D Robusto
Quarum Robusto
Bravado Robusto
Types of Customers
• Tobacconists (65% of all sales Cigars)
• Wholesales
• Smoke Shops/Independent Convenience
Stores
• Gas Stations
Tobacconists
Wholesale
Smoke Shop/ Independent Con.
• Products have to be covered
• Customers can not see or touch any tobacco
products
• Customers have to wait to be severed (lottery
machine and scratch tickets.
• Sell both mass market and premium tobacco
Gas Stations
• Plan-o-gram (Esso)
• Products have to be
covered
• Sell mass market
products only
In-Store Walkthrough
Pre-Visit Preparation
• Store information (note any changes)
• Check notes of previous call
The Call
• greet each customer in a personal way
• discuss general sales of products
• Conduct visual evaluation of products (i.e. quantity, placement of H of H
products, note competitors products present)
• Check freshness and quality of previously purchases products
• offer customer suggestions to improve sales of products (i.e. product
knowledge, placement, new products to try)
• Introduce any new H of H promotions
• Make suggestions to match competitors products (i.e. pricing versus
competitors, quality of products, variety)
Map of Ontario Sales Reps.
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Guido Schiavo – EASTERN ONTARIO
Simon Timperley - GTA EAST
Ian Prowse – BARRIE NORTH
Kiran Arshi - GTA NORTH
Andy Suh – TORONTO
Paolo Pergola - GTA WEST
Terry Deliman – GREATER NIAGARA
Steve Sloan - SOUTH WESTERN ONTARIO/LONDON