THROUGH OTHER EYES

Jane Barmer

Ageing Society : Design Challenges Reduced: • Mobility • Sight • Hearing • Dexterity • Touch

Physical Cognitive

Decline in • Memory • Information processing • Numeracy skills • Changes to income & spending patterns • Income value erodes over time

Economic Social / Emotional

• Diminished access to social networks • Changes in emotional needs / responses Through Other Eyes

Human Ageing

UNIVERSAL PROGRESSIVE

- we cannot stop the process

INTRINSIC

- everyone ages - it is irreversible / cannot be corrected

we will never be younger than we are today

Through Other Eyes

Not a Homogenous Group

• Ageing is an individual experience; people age in different ways • The accumulation of ‘affect’ is dramatically different from one person to another • People’s response to and ability to cope with the ageing process, differs greatly Through Other Eyes

Biological Ageing – how do we age?

VISION SMELL / TASTE RESPIRATORY CARDIOVASCULAR GASTROINTESTINAL IMMUNE SYSTEM REPRODUCTIVE HAIR HEARING BONES SKIN / TOUCH MUSCLE NERVOUS SYSTEM URINARY STYSTEM

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Aspects of Natural Ageing

Sensory Physical Cognitive Vision Hearing Touch Locomotion Intellectual Functioning Dexterity Reach & Stretch Communication

Impairment, Age & Daily Living Activities

% Dependent

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Activity Age

12 million UK people of state pension age +

Feature With at least one impairment Hearing (10 million across ages) Lifting, carrying, moving objects Mobility Limiting long term illness (15 million across ages) Arthritis (10 million across ages) Manual dexterity Physical coordination Memory or concentration Sight (2 million across ages) Effects of a Stroke (1 million across ages) No impairment

Through Other Eyes

Million 9.3 6.3 6.0 5.7 4.3 3.3

2.5

2.2 1.7 1.6 0.8

2.7

Vision – 4 Common Disorders in Later Life

Macular Degeneration 16.7% Glaucoma 5% Normal Vision 61.6% Diabetic Retinopathy 3% Cataract 13.7%

Source: www.nei.nih.goc/sims/sims/htm Through Other Eyes

De – Brief Session

Strongest Impression / emotion?

Hardest part? WHY?

What "limited" you the most?

What “helped”? HOW?

Through Other Eyes

Inclusive Approaches • something you would like changed • why do you want to change this?

• what steps might progress this?

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Text & Fonts      Through Other Eyes Source: RNIB

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Through Other Eyes

Improving Visual Packaging Through Other Eyes

Outcomes  Know the opportunities & challenges demographic change presents to providers of products & services  Recognise a range of physical & sensory changes that affect the capability of people in later life  Identify practical solutions for improving product & service provision for the ageing consumer marketplace Through Other Eyes

Inclusive Design & Capability

Inclusive Design

:

“Design of mainstream products and/or services that are accessible to, and usable by, people with the widest range of abilities within the widest range of situations without the need for special adaptation or design”

Disabled Reduced Capability Fully Capable

Source Benkztin & Juhlins, inclusive design: design for the whole population (2003) British Standard 7000 – 6: 2005 Through Other Eyes

Cognitive Decline Source: Disconnected Mind Project University of Edinburgh Through Other Eyes