Transcript Global Internet Users

Social Media Marketing:
27 Awesome Stats, Soundbites and Slides
About These Slides:
• The slides from this presentation were created by
HubSpot to help illustrate and explain social media
marketing. Images used are in the public domain or are
cited on the slide under Creative Commons License.
• Download the original PPT file for
your presentations, blog or other
use at: HubSpot.com/Social-MediaSlides
2
This eBook Includes:
•
•
•
•
•
•
•
Social Media Marketing Statistics
Definition of Social Media Marketing
Definition of Social Media Monitoring
Free and Paid Monitoring Tools
Helpful Social Media Soundbites
Facebook, Twitter and Blogging Explanations
Social Media ROI Explanation and Statistics
3
Why Is Social
Media Important?:
Statistics
Photo Credit: kevindooley
Global
Internet Users
Photo Credit: Jess3
90 Trillion
The number
of emails sent on
the Internet in 2009.
Source: Jess3
500 Million Active Facebook Users
Photo Credit: Oversocialized
Source: Tech Herald
126 Million
The number of blogs on the Internet.
Source: Jess3
10 Billion+ Tweets Sent on Twitter
Since 2006
Photo Credit: Rosaura Ochoa
Source: Mashable
2 Billion Videos Are Streamed
Each Day On YouTube
Photo Credit: jonsson
Source: Techcrunch
What Is Social
Media Marketing?
“Social Media Marketing: Enables Others to Advocate
for Your Business Through Compelling Content”
Image credit: Ian Sane
“Social Media is Like a Cocktail Party:
Listen Then Respond”
Photo Credit:
The Dana Files
“Links are the Currency of
the Social Web”
“Social Media Monitoring Collects Online
Mentions for Measurement and Response”
Image Credit: Suchitra Prints
Free Social Media Monitoring Tools
Image Credit: Hamed Saber
Paid Social Media Monitoring Tools
Photo Credit aresauburn™
“Company Blogs are Digital Publications
that Allow Public Responses”
Photo Credit kevindooley
Blogging and B2C and B2B Leads
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
# Blog Articles By Leads Generated
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
“Facebook is a social
network that connects
people personally and
professionally through
connections, messages,
photos, & videos.”
Photo Credit: Marvin Kuo
Facebook Fan Pages Let Businesses
Interact with Customers and Prospects
“Twitter is like a Text Message with a
BCC: To The World”
Photo Credit: ydhsu
Businesses Use Twitter to Converse with Prospects,
Provide Customer Service and Drive Website Traffic.
Free Twitter Tools
Photo Credit: M i x y
Social Media Can Drive
Leads and Customers
Photo Credit: PhotoDu.de
Social Media is for Leads and Sales
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
Social Media is for B2B and B2C
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
Social Media Enables
Contextual Calls-To-Action
“Social Media + Lead Generation
Opportunities = ROI”
Photo Credit: xJasonRogersx
Get Your Copy of this Presentation
Download this original file in PPT
and PDF for your own use:
HubSpot.com/Social-Media-Slides
31
HubSpot Marketing Software
Free Trial:
www.HubSpot.com/Free-Trial