Warm Fuzz Card
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Transcript Warm Fuzz Card
Team #1
Yi Fei Ma
Mallory Haynes
History
Mission
Statement
Strategies
S.W.O.T. Analysis
Core issue
Actions
Recommendation
Erica
Mills
Love for art
Moved around
Warm
Fuzz Cards was created to
brighten days and create smiles. You do
not need a reason to send a card; you
send a card just for the fun of making
someone smile.
Marketing
and sales
Design
Production
Accounting
and finances
Strengths
Strong relationship with retailers and
customers
•
Quick feedback
Unique
designs
Small cash investment
No overhead
Profitable business
• All sales goals have been successful achieved
• Successful Advertisement
Weakness
No formal business training
No graphic design training
Low profit margin in retail
Potential for financial risk
Opportunities
A connection with a senior executive at a
large national chain of stores
Wedding invitation market and custom
corporate card business has growth
potential
Threats
Low economic period
• Negative influence on demand
Leading
competitors have accounted 85
percent of the market
Mills may lose the opportunity with the
senior executive if she continues with a
slow growth process
Slow
growth process vs. fast growth
process
Accountant/Financial
Manager
Improve sales and marketing strategies
Invest in inventory
New designer
Hire
an accountant
• Handle finances
• Financial advice
Pursue
opportunity with senior executive
• Invest in inventory
• Lower cost for larger production
Sales
and marketing strategies are a
strong asset
Mills unique designs attracts customers
History
Mission
Statement
Strategies
S.W.O.T. Analysis
Core issue
Actions
Recommendation