Transcript slides: l2 - p1 criteria
by the end of this lesson students….
Recap-Retail
“Retail involves a business or person that sells goods to the consumer. A wholesaler sells to a business.” Types of store Physical Online (eRetailing)
Today we will be covering
Sub-sectors Size Location Ownership Format
How do the above terms relate to retail?
Retail involves
Size
(Small 0-50, Medium 50 250, Large 250+)
Channels Location
(Local, Regional, National, Online)
Ownership
Independent, Multiple, Franchise)
Sub-sector
Retail sub sectors are the different categories of product types.
Sub sectors of a main business, say a car dealership, might be (1) car sales, (2) car maintenance, (3) parts & spares
What sub-sectors do Tesco have? What ‘groups’ of products do the sell?
Sub Sectors
Sub Sectors Product-related ‘sub-divisions’ of the retail industry, e.g. clothing, electrical goods, food and grocery, footwear, DIY, music and video, Insurance etc Tesco has many sub-sectors within their supermarkets and company as a whole. The sub-sectors of Tesco could be: Fruit and Veg, Dairy, Electrical, Gaming, Entertainment, Hair and Beauty Household, Bank, Insurance
Size
The size of a business is usually catagorised by the number of employees within the company. SMALL 0-49 MEDIUM 50-249 LARGE 250+
Retail Format
This is the general nature of the retail mix in terms of range of products and services, pricing policy, promotional programmes, operating style or store design and visual merchandising.
Independent Department store (John Lewis, Debenhams) Supermarket (Tesco, Morrison's) Hypermarket (Sports Direct, Tesco, Asda) Shopping centre's (Westfield's) Wholesalers (Cosco) E-retailing
Location
TASK; Which of the below is a
Producer, Wholesaler or Retailer?
A retail store sells individual items directly to the consumer. A wholesaler sells to a retailer, often bulk items at a reduced cost.
Ownership
Independent Multiple retailers are businesses with more than ten branches Which company matches the correct ownership?
Franchise
Franchise
Franchised retailers are granted selling rights in a geographical area. The
franchisee
pays a fee based on sales or an annual rent to the
franchisor
operate their business model.
to
Against the clock
You have 5 minutes in groups (against the sand timer!) to list: What is retailing?
What is a retail format?
Size?
Now feedback to the class
Pick three organisations and apply your knowledge.
Size Format Sub-sectors Ownership
Task- P1
Describe the sub-sector, channels, format, size, ownership and location of two retail businesses operating in different sub-sectors. (P1)