Engineering solutions for independent eating
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Transcript Engineering solutions for independent eating
Accelerate Michigan Innovation Competition
November 16-17, 2011
Jill Goryca
Problem: Spilling soup while spoon is in
transit to mouth
Caused by shakiness from diseases such as
Parkinson’s disease and multiple sclerosis.
Opportunity:
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Stroke survivors:
Nursing home residents:
Parkinson’s disease:
Multiple Sclerosis (MS):
4.7 million in US
1.5 million in US
500,000 in US
300,000 in US
Separation Of Unsolid Portion
Separates liquid from solid while spoon is in
transit to mouth
Allows the user to eat independently without
making a mess.
Novel technology with a strong intellectual
property plan
MS and Parkinson’s patients: 60,000/year
Stroke survivors: over 500,000/year
Elderly persons (65+): 40 million
Nursing homes and assisted living centers
(16,100 in US)
FDA approval for Medicare/Medicaid
reimbursement
TV ads and retail sales in stores
Disposable plastic samples ($1 ea.) in addition
to stainless steel spoons ($25 ea.)
Nursing Homes sales: 800,000 units is $20
million market opportunity.
MS and Parkinson’s patients: 80,000 units for
$2 million market opportunity.
Disposable plastic spoons: 50 million units
for a $50 million market opportunity.
Size of market will increase by 20 million in
the next 5 years as baby boomer population
reaches retirement age.
Windsford Feeder: Hands-free operation, but
expensive and bulky solution
Souper Spoon: Low cost, but spillage likely
Low Cost Small Size Anti-spill Independence
S.O.U.P. Spoon
Windsford Feeder
Souper Spoon
Possible manufacturing alliances:
◦ Welch Allyn Medical Supplies
◦ Sur-Flo Plastics & Engineering, Inc.
◦ Linear Mold & Engineering
Possible sales alliances:
◦ Binson's Home Health Care Supplies
◦ Advanced Medical Supply of Michigan
Year 1: $80,000
◦ Business start-up expenses, IP protection, part-time
sales & marketing representative, initial production and
testing, Gen 2 design and prototyping, packaging
Year 2: $150,000
◦ Manufacturing contract, marketing and sales, low rate
production, warehousing, packaging, shipping and
handling
Year 3: positive cash flow
◦ Two full-time employees, marketing and sales, increase
production, warehousing, packaging, shipping and
handling
Unit Sales Projections for First 3 Years
Year 1
zero units
Year 2
10,000 units
Year 3
50,000 units
Design Team:
◦ Jill Goryca, BSME: President & CEO
◦ Parker Farlow, BSME: Manufacturing
◦ Mike Rogers, BSME: Sales
◦ Mahdi Shoaeshargh, BSME: Financial
Advisors:
◦ Delbert McCoy, Author of “Still on Fire”
◦ Dr. Molly McClelland, MSN, CMSRN, RN: Medical Advisor
◦ Dr. Darrell Kleinke, PE: Technical Advisor
Superior product
Inexpensive to manufacture
Growing population of potential customers
Great opportunity
NHLB’s advantages over other teams:
Passion
Enthusiasm
Desire to help people in need
Receive funds from sponsor(s) for patent and
manufacture of product.
Build partnerships with start-up experts and
manufacturing companies.
◦ Marketing
◦ Sales
◦ Intellectual Property