Transcript Slide 1

US Competitor Overview
Randy Guthrie – Microsoft Academic Developer Evanglist
Agenda
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What is the Imagine Cup?
Why should I compete?
What is the commitment?
What if I don’t know a required technology?
Mentors and sponsors
Competition schedule
Best practices
What is the Imagine Cup?
Microsoft Imagine Cup 2011
• International Computer technology competition
– Five competitions & six special awards
• Students enrolled in accredited academic institutions
• Teams from 1 – 4 students + mentor + sponsor
– Mentor get travel paid to US/World finals
• Theme: “Imagine a World where Technology helps
Solves the Worlds Toughest Problems
– Heath, education, environment, hunger, equality, etc.
Competitions
Challenges (tbd)
WW
Envisioning 2020
WW
Interop
XNA Windows/XBOX
WW
Next Gen Web
Mobile Zune/WP7
WW
WP7
Web (Silverlight)
WW
IE 9
Software Design
Game Design
WW
WW
Embedded
WW
IT Challenge
WW
Media
Why Should You Compete?
Reasons to compete
• Substitute for live client in Senior Capstone course
– External feedback
• Contest participation big resume differentiator
• Competition provides broad learning opportunity
– Presentation skills, business partnership, entrepreneurship
• Finalists get huge career boost
– PR, exposure to recruiters, start-up funding
• Prizes
– $$, travel, more PR, professional connections
• Save the world
Media Coverage
Total Volume
Key Messages
Prime placements
Prime
Tone in Prime
Total “viewers”
Tweets
Tweet reach
Highlights
“Play to Learn –
Microsoft hopes
to change how
kids use
computers”
US
488
96%
24
137
3.8
2,500,000
3,357
3,700,000+
WW Finals Results
US Finals Results
Imagine Cup 2010 PR Results Topline
BillGates: Imagine Cup, one of my
favorite student programming events regional finals today on way to world
finals in Poland - http://bit.ly/azQIPg
Media Coverage
Total Volume
Key Messages
Prime
Tone in Prime
Total “viewers”
Tweets
Tweet reach
WW
1321+
83%
136+
3.7
26,895,592+
12,500
10,100,00+
Placement volume by region
Central/Eastern Europe 306
Asia/Pacific
295
U.S.
253
Western Europe
196
Latin America
110
Middle East/Africa
87
India
74
Total Volume
1321
What is the commitment?
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Business plan
Software / hardware invention development
Presentation video
Travel time to US/World finals (paid by Microsoft)
How do I learn Microsoft’s tech?
Free Microsoft Resources
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Free software from MSDNAA (via your school)
Free software via http://www.dreamspark.com
Learning links on http://www.imaginecup.com
Free online training IT Academy Suite (via MSDNAA)
Imagine Cup guides @ http://www.mislaboratory.com/Student
• Live on-campus workshops by Microsoft
Mentor & Sponsors
Mentors and Sponsors
• Mentor
– Typically a faculty member
– Provides guidance and support to the student team
• Can contribute in any way that could result in a valid IP claim on the
team’s project
• Leverages campus resources to help the team
• Sponsor
– Typically someone from local industry
– Provides domain expertise
• Technical expertise
• Knowledge of the problem space
– May provide other resources
• Hardware, funding,
– Cannot contribute to the project in a way that could create a claim
against the project IP
Key Dates
IC Key Dates
US Controlled Competitions
Fall
Competition
SDI
Game Design
Competition
Embedded
Game Design
Challenges (TBD)
Interop
Next Gen Web
WP7
IE 9
Round 1 End
Oct 15th
Oct 15th
Round 2 End
Nov 15th
Nov 15th
Spring
Round 1 End
Feb 14th
Oct 15th
Round 2 End
Mar 14th
Nov 15th
Worldwide Controlled Competitions
Round 1 End
Round 2 End
Jan 9 th
March 7th
May 5th
April 27th
Round 1 Deadline
Round 2 Deadline
TBD
TBD
TBD
TBD
TBD
TBD
TBD
TBD
Finalist Ideas from the past couple years
• Touch smart board app that is easy for teachers to
create learning content
• System the collect air samples and reports quality on a
map
• Facebook app that enables people to give microcredit
loans
• Mobile phone eye exam app & hardware mod
• Crime reporting app using GPS and map software
Finalist Ideas from the past couple years
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Spelling game that teaches words in other languages
Vaccination info database and id device
Automobile text message disabling device
Tablet PC app & camera to help partially-sighted
students
• Software system to help autistic children enjoy road
trips
• Blog & Web news agent that can monitor changes in
sentiment on a given subjecct
Best Practices?
Best Practices
• Multi-Disciplinary Teams
• Art/ User Interface Design / Video Production
• Business Plan / Marketing / Spokesperson
• Technical
• Technical
• Register & submit drafts early
• Video should be very-high quality (its how project get judged)
• External review of content
• Mentor, sponsor, mock judging panel
Resources
http://blogs.msdn.com/MIS_Laboratory
Imagine Cup US Competition
Imagine Cup World Wide Competition
Windows Phone 7 Developer Resources
Windows Azure Developer Resources
QUESTIONS?